Stand Out By Blending In: Making Native Advertising Work on Mobile

Posted by Lauren Cohen on Tue, Aug 23, 2016

Our mobile devices have become an extension of ourselves. We sleep next to them and bring them everywhere. They are the last thing we check at night and the first thing we see in the morning. Brands and marketers, however, are still learning how to connect with their customers on smaller screens.

Native advertising (ads that are tailored to the look and feel of their surrounding content) is a popular solution, and sponsored stories, in-feed editorial units and News Feed ads, have found their way to smaller screens.

Suffice it to say, we have come a long way from the age of pop-ups and flashing banner ads. Over the past few years, brands and agencies have developed an expertise in selecting ad formats that deliver on tangible goals. Native advertising stood out as a top performer because it is non-interruptive and opt-in.

According to the Mobile Marketing Association, users spent 40 percent more time interacting with mobile native ads than with traditional ads on mobile, and average brand recall is twice as high with native ads.

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Topics: marketing, digital marketing, video, advertising, mobile

Taking Customer Experience beyond the Buzz

Posted by Katharine Panessidi on Mon, Jun 27, 2016

Walk into any retailer executive boardroom and you are bound to hear the buzzword: customer experience. As technology evolves and creates ever more ways for customers to shop and engage with brands, what defines a great customer experience also evolves. Here are a few of the biggest trends shaping the future of customer experience - and some thoughts on what it all means for you.

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Topics: seamless, customer experience, mcommerce, mobile, ecommerce

Creating a Seamless Customer Experience

Posted by Katharine Panessidi on Tue, Jun 21, 2016

This year’s MITX eCommerce Summit on July 25th is focused on understanding what customers want and delivering them a seamless shopping experience. Defining and delivering a seamless experience can differ by category, however, because the same customer will behave differently depending on what they are purchasing. Combine the complexity of shopper behavior with selling a big-ticket item online, like furniture, and it requires a unique approach. An approach that respects and builds on the importance of brick-and-mortar stores to customers in a retail segment where 96% of the purchases still happen in a store.

Here are some learnings in how we approach turning furniture shoppers into furniture customers:

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Topics: e-commerce, seamless, customer experience, omnichannel, path to purchase, content, brick and mortar, MITX, mobile, ecommerce, attribution, retail

Don’t Just Set It and Forget It: Successful Mobile Marketing Depends on Optimizing Media Channels

Posted by Taylor Haney on Fri, May 8, 2015

Excited to share another mobile guest blog post with you. This post, written by Kathy Pattison, Senior Vice President of Marketing at Fiksu discusses the important role media plays in all mobile marketing strategies.

In her role as Senior Vice President of Marketing at Fiksu, Kathy is responsible for driving thought leadership and market expansion in the mobile ad tech space, overseeing communications, branding, product marketing, and marketing program functions. Her years of experience in the high-growth stages of companies have proven invaluable, both in guiding Fiksu to its current position as an industry leader and shaping the company’s growth in the years to come.

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Topics: MITX, mobile

For Business Large and Small, Mobile Remains an Opportunity

Posted by Taylor Haney on Thu, Apr 30, 2015

Excited to share another insightful mobile guest blog post with you. Christopher Litster (@cmlitster), Senior Vice President, Sales and Marketing at Constant Contact discusses the important of keeping an eye on trending mobile innovations. 

A member of the Constant Contact team since 2006, Chris has played a pivotal role in the company’s growth and product expansion and now oversees Constant Contact’s global sales and marketing strategy.  During his tenure he has served in a variety of senior sales and marketing positions, from leading Constant Contact’s web strategy and conversion marketing teams, to launching its first business unit based on an event management tool.  Through these roles he has developed a deep knowledge of the small business market the company serves.  

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Topics: MITX, mobile

3D or More 3D...That's the Question

Posted by Taylor Haney on Thu, Apr 23, 2015

Another great post this week from Karthik V Narayan, Sr. Experience Designer at Isobar. Karthik looks to the future of mobile and the role 3D will play. Interested in contributing to the MITX blog? Email taylor [at] mitx [dot] org.

Karthik V Narayan (@karthikvn) is a Sr. Experience Designer at Isobar and a former researcher at the Changing places group MIT media lab. Karthik’s research includes parametric design, strategy and innovation with a keen interest in IOT both on a micro and macro scale.

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Topics: MITX, mobile

Mobilizing the Customer Experience Economy Beyond M-Commerce

Posted by Taylor Haney on Fri, Apr 17, 2015

This month we are talking mobile and we're excited to share a new guest blog with you written by Paul Henderson, CMO at HeyWire. Paul discusses the importance of a mobile customer experience strategy. 

Paul Henderson is Chief Marketing Officer for HeyWire, the leading enterprise text messaging service for connecting customers with businesses. He has more than 20 years of experience leading marketing, business development, product and customer experience teams at a variety of companies, including Avid Technologies, Axeda, Intel, Intuit and Sun Microsystems. To reach Paul on Twitter, follow @paulfhenderson.

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Topics: MITX, mobile