Week one--done. I’ve reached the end of my first week as the new President of MITX. Wow! There’s a lot to learn and so much to do. One thing is for sure, MITX is an amazing organization.
John Moore, CMO at Mullen, led an energetic panel on location based services (LBS) this morning at Hill Holliday. The experts included Sarah Amitay, Mobext; David Chang, WHERE, Inc.; Andrew Paradise, Aislebuyer; Mike Proulx, Hill Holliday; and Caitlin Remby, NAVTEQ Media Solutions. Even more exciting than the spectacular view from Hill Holliday's 35th floor conference room was the abundance of cutting-edge information and informed predictions about what Moore calls the hottest topic in marketing today.
Companies like Dunkin’ Donuts, JetBlue, and Gap are among those already taking advantage of LBS, but the newness of the technology means we have more questions than answers. Moore presented a short and humorous video in which Bostonians were asked to talk about LBS. The confused answers demonstrated that although this event’s attendees use apps like Foursquare and Shopkick like it’s their job, they do not represent the norm.
Networking has changed dramatically with the growing popularity of so many social networking tools, and the upcoming Interactive Awards have got us wondering what that really means. We turned to two of our superstar friends in the industry to hear their thoughts on how networking has developed in recent years, what this change means, and how best to use social and face-to-face networking to achieve both personal and professional goals. I spoke with Joselin Mane (JM) of BostonTweetUp, and Justin Levy (JL) of New Marketing Labs—and got some really great answers.