Where Marketing's Next Best Ideas Will Come From -
Featuring SHIFT Communications Chris Penn, Vice President
Wednesday, October 16 • 10:45am - 11:45am
What do World of Warcraft, chaos theory, 16th century ninja martial arts, and Buddhism have in common? They're all essential to how one marketer finds new ideas for the practice of marketing. Break out of the fishbowl of the social media blogosphere and learn how to find great ideas in different realms that you and your organization already have expertise in and add excellence to your marketing. Build a competitive edge that is almost impossible for competitors to duplicate based on the life experiences and skills of your team. Join veteran marketing practitioner Christopher Penn, named one of the Forbes Top 50 Most Influential People in Social Media and Marketing two years in a row, as he shows you where his good ideas are coming from once you're proficient in the basics of marketing.