How Modern Marketing Works -
Featuring the GVP of Software Development at Oracle
Wednesday, October 16 • 4:30pm - 5:30pm
Discover how modern marketing techniques move prospects along their buying journey to drive revenue. The role of marketing has significantly changed in the digital world. Buyers are self-educating online and making purchasing decisions well before ever speaking to sales. New marketing techniques such as social media and the use of compelling content have re-defined the modern marketer. In this presentation you will learn how companies are taking advantage of marketing automation and social media platforms to drive revenue.