Marketing Gets Nerdy, Embraces Big Data and Open Source -
Featuring Speakers from Acquia, Harvard Graduate School of Education, Genuine Interactive, & High Start Group
Thursday, October 17 • 1:05pm - 1:50pm
Hear from a panel of digital marketers who have embraced the new digital realities, and have learned how to be agile, innovative and successful. Through rapid iteration and innovation, these marketers are capitalizing on the opportunity to deliver fully integrated digital experiences that are personalized and relevant to their targets.
Learn how cloud technologies and open source software are major disrupters to the marketing engine. Together, they're providing the tools to succeed in a highly competitive and rapidly changing marketplace. Discover how the cloud and open source are enabling great campaigns across multiple channels that encompass relevant content, engaging social interaction and a path for buyers to continue -- and complete -- their journey.