FutureM Schedule: Thursday, October 25, Part 1

Posted by Kate Jurras on Wed, Oct 10, 2012

explore the schedule resized 600FutureM is coming soon, and we're really excited! For the next several weeks, we'll be sharing the event schedule with you in segments. Make sure to buy your pass to get access to this whole week of amazing events! MITX members: e-mail info@futurem.org to get the discount code that gets you $100 off your FutureM pass!


Marketing a Region: Lessons from Elsewhere

How do you promote a region or a city like it's a product - a product with a brand, a story and attractiveness. This event's panel of experts and practitioners will explore various new media and marketing campaign methods used by cities and economies to promote themselves. The attendees and marketers will leave feeling informed and empathizing with many of the tools, thought processes, and skills used in marketing a product.

Host Organization Boston World Partnerships & World Class Cities Partnership
Venue - Microsoft's New England Research and Development Center

Social Marketing Strategies Gone Private; New Ways to Engage

Recent Studies show that 60% of the general public would be more apt to share online if they had control over who viewed their opinions. The trend for consumers to become more privatized in their online behavior represents the next revolution in internet and social media marketing and creates the need for a shift in focus and tactics. This panel will examine emerging social and mobile filtering experiences, and the opportunities they bring for brands. Addressing how marketers can move beyond “Likes” and “ Follows” to create more intimate dialogs and understand the private conversations happening around their content.

Host Organization MediaFriends
Venue - Microsoft's New England Research and Development Center

Staying Ahead of Consumers in the Biggest Market - Asia!

With more than a 1.3 billion population, China has become a critical focus for global marketers, but consumers in China and other Asian markets are cost sensitive and have different needs and responses to brands than Western consumers. In this session, Jean Lin, CEO of Isobar Asia Pacific and Global Chief Strategy Officer, will talk about marketing innovation in Asia, and new ways brands can connect with consumers. Her concept of "Purple Ocean" employs innovation in content, community, commerce and the way Asian consumers connect within a convergent media environment - all with an Asian twist. Come and see how Asian consumers respond to innovation and new ideas for connecting with consumers anywhere.

Host Organization Isobar
Venue - Microsoft's New England Research and Development Center


Loyalty: How New Technologies Will Help Business Gain Long-Term Customers

It's easier to retain a customer than to gain a new one. New technologies make it easier than ever to make sure that once a customer buys your product, they keep on buying for the long term. This session will feature several companies on the cutting edge of loyalty marketing presenting their ideas, technology, and best practices. Savvy brand managers, marketers, and businesses should expect to walk away from the session saying, "We should be doing that."

Host Organization SavingStar
Venue - Fidelity's Center for Applied Technology


20/20: Augmenting Reality for Ultimate UX

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-year old entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Augmenting Reality for Ultimate UX:

As social networks, mobile platforms, and data providers increasingly work together to record every minute detail of our lives, could an augmented world become a reality? New products such as Google Goggles and smartphones/tablets will lead to a major step forward in not just tailoring advertising to an indivdiual, but possibly changing that individual's world and fostering brand engagement that goes beyond campaign flight dates. We've learned how to seamlessly integrate our media into the physical world and the digital world; now it's time to bring the digital into the physical and literally manipulate, rather than integrate, users' perceptions.

Host Organization FutureM
Venue - Fidelity's Center for Applied Technology

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