Eager Millennial Minds Bring Fresh Ideas to FutureM 2012

Posted by Kate Jurras on Tue, Sep 25, 2012

Fifteen student leaders to design and promote original content, engaging the
community on the future of marketing and technology.

Today, FutureM, the weeklong event experience on the future of marketing (October 23-26, 2012), introduces the FutureM Student Thought Leaders, a team of millennial ambassadors who are offering creative perspectives and promoting FutureM in their communities.

FutureM teamed up with influencers@ to recruit marketing-oriented students from various Boston colleges to join the thought leader group. Debi Kleiman, MITX President, says: "We wanted FutureM to have an even stronger student connection this year, and we knew this could be possible by teaming up with influencers@ because they specialize in reaching 18-24 year olds. Using their insights on marketing strategy and our FutureM content, we were successful in engaging students in the Student Thought Leader committee." Hailing from Boston University, Emerson College, Bentley University, Boston College, and Northeastern University, the Student Thought Leaders work in teams of three toward executing these three original FutureM events:

The College Faceoff: Social Media for Social Good – A live competition where student teams create original social web campaigns for various non-profit organizations in hopes of winning a donation for the organizations.

FutureM Feud – A live game show fashioned after Family Feud where millennial marketers and seasoned industry professionals go head to head to reveal fun insights on the future of marketing.

Find Your Future – A networking party designed for recruiters from the marketing and tech industries to meet Boston’s best student prospects in various fields including creative, strategy, and social.

In addition to planning these events and with the guidance of influecer@ and FutureM, the students are acting as brand mbassadors on their college campuses. Using their own outreach plan and practicing the functions of marketing they’ve learned in their coursework, Student Thought Leaders are marketing FutureM to fellow students, faculty, and friends to engage their communities in marketing and technology innovation. In 2011, 300 students from the Boston area attended FutureM; Student Thought Leaders plan to see that number increase this year by leveraging the student-run events as well as networking opportunities.

The 2012 Student Thought Leaders, and their schools, are:

Bentley University
• Brian Shea @IAmBrianShea
• Brianna Rakoski-Calvin @Blerc26
• Matthew Somma @somma_matt
• Taylor Murphy @tayfran

Boston College
• Sofia Papastamelos @Sofiakimou

Boston University
• Carol Chan @howcarolsees
• Emma Tangoren @emmatangerine
• Madeleine Naro @madeleine_clair
• Qianwen Yang @wenwen_yang

Emerson College
• Hannah Fleishman @HannahShambles
• Minh Pham @DatsWhatMinhSaid

Northeastern University
• Casey Hogan @caseyehogan
• Christopher Wolfel @CJWolfel13
• Daniel Smith @squid_inc
• Nina Stepanov @ninerr

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity.  For more information, visit http://www.mitx.org/. Creator of FutureM, MITX is headquartered in Boston, MA. Follow the conversation on Facebook, Twitter@FutureMBoston and #FutureM and on MITX’s blog.

About influencers@
influencers@ is an influence marketing agency that hits the streets and interwebs to help brands and solutions become the most talked about, wanted, and shared among the 18 to 24 year old demographic. Success stories include influence marketing campaigns for Qdoba, CampusLIVE, CollegeFest, Jebbit, Mr. Youth and PXT Money.

Press Contact:
Ally Peebles
Racepoint Group
(617) 624-3209