IBM Social Business, Brigham and Women's Hospital, Resolution Media to be Featured in FutureM 2012 Marketing Track

Posted by Jaime Reynolds on Tue, Jul 17, 2012

FutureM - October 23 - 26, 2012(BOSTON, MA) – Today, FutureM, a weeklong event experience on the future of Marketing announced that IBM Social Business, Brigham and Women’s Hospital and Resolution Media will be featured at this year’s event as companies which are influencing and impacting the future of marketing. FutureM’s Marketing track is one of three separate topic-related tracks, featured at this year’s event, the others include: Media/Advertising and Mobile/Commerce.

“This is the first year we’ve organized the program into broad topic tracks like this and we’re  very excited to have over 30 events in our Marketing track this year,” said Debi Kleiman, president, MITX. “By offering topic focused tracks at FutureM, attendees will be able to tailor their schedules for seamless and diverse involvement in what FutureM has to offer this year.”

All three FutureM locations (the Hynes Convention Center in Boston’s Back Bay, The Innovation District’s Fidelity’s Center for Applied Technology and Microsoft’s New England Research and Development Center in Kendall Square, Cambridge) will feature Marketing Track sessions throughout the week. Emerging session and content themes include:

Age and Marketing – How will baby boomers and the digital native, tech-driven generation force marketers to adapt?
Session examples are:
How Will the Class of 2016 Change the World of Marketing?
Forever Young: The Science of Healthy Aging

The Future of Social ROI and Analytics – Marketing has become more social and all indications point to social advertising driving more and more ROI, but how are you going to measure it?
Session examples are:
Social: Metrics That Will Matter
The Future of Social is Action and ROI

Sustainable Marketing – The modern consumer is evolving, the challenge lies within marketing to the "empowered consumer," as well as determining what it means to be sustainable and identify products that are truly green.   
Session examples are:
Sustainable Marketing is the Future
Smarter Marketing on a Smarter Planet: Are You Ready?  

FutureM is in the process of enlisting sponsors who want to create a fully integrated experience at the event and is continually adding sessions to the schedule as speakers are confirmed. Attendees and participating companies alike are encouraged to follow the event experience on Facebook, Twitter (@FutureMBoston and #FutureM), LinkedIn and on MITX’s blog.
Press Contact:
Marcus LaRobardiere
Racepoint Group
(617) 624-3222  
Event Contact:
Jaime Reynolds
617-871-2155 ext. 203