We are now accepting entries for the 17th Annual Interactive Awards! This show celebrates the innovations in integrated marketing and advertising developed right here in New England. And it’s got a reputation for bringing out the most interesting and exciting new work. We are particularly excited for this year’s competition because of the many new and enhanced categories for the awards, making make them even more relevant and meaningful.
This year, categories are divided into three sets: Industry, celebrating the unique ways organizations in different industries reach out to their constituencies; Strategy, honoring the different marketing tools, approaches and techniques used to connect with current and prospective clients and partners; and Media, toasting the evolution of agencies in creatively using clients’ paid media budgets for more impactful results.
Each industry faces different challenges, and we recognize this by creating categories for each of the key industries that are prevalent among our community, including Consumer Goods, Financial Services and Life Sciences. We’ve also added categories in emerging industries where some creative and cool stuff is happening, including Sports Marketing and Corporate Social Responsibility. We’re particularly excited by the addition of a Student category, honoring the best marketing ideas from our local pool of college talent.
We know that channels and tactics no longer stand on their own, but we also recognize that there is always a “star” strategic component for any marketing effort. The Strategy categories were created with this very idea in mind: that everything has to be integrated but there is always a key strategy, tool or technique that drives the success of any marketing effort. This year, we’re riveted to see entries in the Innovative Use of Screens, Physical Computing and Data categories, in addition to the other new and updated categories in this set.
Finally, online media buying and planning remains as important as ever in the marketing mix, and we feel that Greater Boston agencies particularly excel at it (we hear all about it through our sister organization, BIMA, at their educational and networking events). With that in mind, our third category set, Media, recognizes campaigns where paid media is the key driver of the effort. We’ve kept the categories that are particularly strong, like Direct Response and Search, and then added a few interesting ones that honor emerging media opportunities, like Paid Content and Innovative Targeting efforts.
Check the full list and let us know what you think. Do you love our changes as much as we do? Did we miss any important categories? Let us know in the comments below!
The deadline to enter is Friday, September 14th, and even though we don’t like to admit it, the end of summer will be here before we all know it. Get thinking about your company shining at the Interactive Awards NOW!