Mobile, Commerce, Social, New Technologies, and Advertising to Be Featured at FutureM

Posted by Sarah Hindmarsh on Tue, Jun 19, 2012

FutureM - October 23 - 26, 2012FutureM, a weeklong event experience on the future of Marketing, today unveiled its 2012 schedule of sessions, with more sessions and sponsors being added on a daily basis. Participating companies and attendees, including SCVNGR, Google, CampusLIVE, Hubspot, etc., will facilitate discussions and discovery about the future of Marketing, including:

  • Mobile Audiences and the Future of Advertising
  • Marketing to Digital Natives
  • Disruptive Technology in Commerce
  • The Interest Graph and Consumer Intent
  • Video for Business and Hyper-Targeting

This year, FutureM will take place in three distinct locations – Boston’s Back Bay, the Innovation District and Kendall Square. Interactive collaboration between attendees and session leaders will serve as the cornerstone of the event experience, allowing attendees to debate, discuss and explore the topics before, during and after every session.

“Our attendees will find this year’s FutureM uniquely tailored – from the three centralized locations, to the focus on interactivity, to the future-forward topics we will discuss,” said Debi Kleiman, president of MITX. “These groundbreaking sessions cover the most important topics that marketers of the future need to tackle. Our goal, with the help of our session leaders and attendees, is to start building the roadmap and creating the conversations now.”

FutureM is currently building a 20/20 track that invites 20-year old entrepreneurs, students and marketing guru-hopefuls to submit a topic for consideration about the new generation of Marketing. Topics ideas are due Friday, June 29th, 2012 and can be submitted online. Additionally, FutureM is enlisting sponsors who want to create a fully integrated experience at the event. To attend FutureM 2012, please visit Early bird pricing ends on July 27, 2012.

Attendees and participating companies alike are encouraged to follow the event experience on FutureM’s Buzz, Facebook, Twitter (@FutureMBoston and #FutureM), LinkedIn and on MITX’s blog.

Press Contact:

Ally Peebles
Racepoint Group
(617) 624-3209