Get to know a MITX Member: One to One Global.
1. Tell us what’s new at One to One Global?
One to One recently launched a social media management system (SMMS) named MessageMaker Social; it is a comprehensive platform for large-scale social marketing. Our SaaS-based SMMS allows medium- to large-sized organizations to publish, manage and measure their social communications across all of their accounts from one, centralized easy-to-use dashboard. We also provide a range of services including customer experience research, social analytics and social marketing strategies and program development. For more information please visit www.messagemaker.com
2. What are some key One to One Global initiatives that you’d like the MITX community to know about?
Three trends in marketing and advertising are converging to forever change the landscape of professional marketing services firms. The maturing of addressable media, the decline in the traditional notion of brand and branding strategies, and the rise in marketing accountability are collectively forcing marketers and the agencies (that support them) to rethink traditional, creative led, one size fits all marketing strategies.
One to One is working closely with clients to achieve seamless integration across many channels—from web, social, mobile to digital. It is this integration that will be essential to our clients’ success.
3. What makes One to One Global different than other companies in your marketplace?
One to One’s objective is to become the leading human experiences firm. Our human-centric approach to marketing ensures we translate customer needs to brands in order to create meaningful connections and tailored engagements. We also strive to remain nimble and agile, as the digital and social worlds rapidly evolve and coalesce.
4. What has been One to One Global greatest accomplishment in 2011?
Becoming the first full-service digital marketing agency to launch a large-scale social marketing management platform. Our MessageMaker platform is now deployed by Fortune 100 companies in the US and UK.
5. Where are you located?
One to One is headquartered in Boston, with offices in London and Singapore.
6. What is the biggest challenge you face in the marketplace today?
Educating clients on the value of allocating more resources and dollars toward social integration across multiple channels.
7. Why are you a MITX member?
One to One is a member of MITX because it’s a great community that is inspired by what’s next!