Play a Leading Role in the Massachusetts Story

Posted by Debi Kleiman on Thu, May 12, 2011

Join us on May 17th!

I recently tweeted that it feels like something is really happening in Boston these days – and I got responses like “are you at X event” or “were you just at CIC/MassChallenge/NERD?” Yes and yes. There is so much exciting stuff going on at the intersection of marketing and technology right here, right now. We’re revved up; shouting louder and prouder and collectively deciding that greatness is our destiny. The Mass digital and tech scenes are rich, diverse and full of life; I feel like every day I hear about something new that’s going to impact how we work and play. And it’s not just the start-ups – innovation is happening everywhere.  But how do we continue to fuel the fire?

boston resized 600Scott Kirsner’s May 1st article, The Road to Awesome, spurred a bunch of answers to the question of how to make Boston more awesome for young entrepreneurs. A flurry of follow-up posts ensued, providing great fodder for how to think about growing our Innovation Economy – here, here, and here. Below are some of my own thoughts on the subject of supporting more growth in the sector.

  1. Since I am a marketer by trade, it’s not surprising that I believe we can do much more to tell our story and to create the kind of mystique around our community that generates a draw for new companies and compels talent to come here and stay here. I have a bunch of ideas on this front that I will be working on in the coming months.
  2. Related to upping our mojo, we also need our amazing entrepreneurs to come out like the rock stars that they are. We are way too modest as a culture. Get out there, people! Show the world that we are the smartypants capital of the world!  Oh, and by the way, we’ve got the success stories to prove it. Don’t you want to join in?
It’s with these thoughts and more that I am looking forward to our event on May 17th. There is so much going on right now that is positive, but there’s more we can do. Jeff Bussgang, General Partner at Flybridge, is leading a panel of business and government leaders to get down deep into this and to really work through some actionable ideas that will keep us moving ahead at light speed.

Brian Halligan, Niraj Shah, Rob May – CEOs who have created incredible companies full of people and products that are innovative and exciting – are coming together with leaders from our government community, including MA Senator Karen Spilka who represents the legislators working on these issues, Noah Berger from non-profit think tank Mass Budget, and Kofi Jones who is leading initiatives with the Governor’s office to raise our profile nationally. Together, this group will tackle some of the hard questions and come away with ANSWERS.

This kind of face to face dialogue is crucial. I believe it’s important to involve both the government and the private sector in this discussion to get everyone paddling in the same direction. While the day-to-day implications often are not all that obvious, there’s much that can be done when we’re in sync.

Our combined efforts and ideas can spur further the energy and dynamism that is growing every day. I encourage you to participate; come and ask questions, poke and prod, and shape the answers that will create the future of the Digital Economy in Massachusetts.

And we're fortunate that right after our event you can head over to RubyRiot to partake in yet another way to help our community grow stronger. The pay-it-forward model and purpose-driven partying at scenes like RubyRiot is another amazing way you can contribute to the success of Boston.

Looking forward to seeing you all soon!