Not only has the State recognized Internet marketing and business as a significant contributor to our economic system (as we stated in our market sizing study, the industry contributed more than $28 billion in revenue to New England's economy in 2009), they are "practicing what they're preaching" by using social media and digital strategies to reach the citizens and create civic engagement.
This week, MITX is proud to host an event that showcases the Government's work to spread the word about the industry and the opportunities they're creating for digital marketers and entrepreneurs in our industry. On Wednesday, March 24th, we invite you to join us and attend "Govt 2.0 in Massachusetts and Public Data Strategies for Mobile and Social Media Professionals."
We often get asked for social media case studies showing real engagement and results, and during this event, we'll feature one of the best ones out there: the Department of Transportation (MassDOT) and their work as part of the State's Open Data program, a statewide initiative that offers free access to public data to anyone for building mobile apps, web sites or physical installations.
Why this case study is important:
- If you're a digital marketer - you'll be interested to hear how MassDOT has spread the word about their data (one guess - social media) and how digital is the key platform for turning this data into engaging applications. And you'll hear the results of their digital efforts through the announcement of the winners of their Developer's Challenge - a competition for local entrepreneurs to create the next best app using real-time transportation data.
- If you're a mobile designer, marketer or entrepreneur - "Data" in general isn't sexy, but the access to this data is a large opportunity for anyone interested in making the next big app. Not only will you learn about the available transportation data, you'll learn about the other datasets that are available (and will be available in the coming month) and how to leverage them to build your own app, site or physical installation.
We're excited to partner with the Commonwealth of Massachusetts and the Department of Transportation for this event, and we hope you'll join us. To learn more, read today's press release and don't forget to sign-up for the event:
Govt 2.0 in Massachusetts and Public Data Strategies for Mobile and Social Media Professionals
Date/Time: Wednesday, March 24th, 2010 / 6:00pm - 8:30pm
Location: Microsoft New England Research and Development Center - 1 Memorial Drive, Cambridge MA
Agenda and Speakers:
6:00pm - 6:30pm Networking
6:30pm - 6:45pm Govt 2.0 in Massachusetts: How the State of MA is Using Social Media to Create Civic Engagement
Presented by:
Brad Blake - Director, New Media & Online Strategy, Office of the Governor
Anne Margulies - CIO, Commonwealth of Massachusetts
6:45pm - 7:30pm Massachusetts Department of Transportation Case Study and Developers' Challenge Winners Announcement Presented By:
Chris Dempsey - Assistant Secretary, Mass Department of Transportation
Josh Robin - Performance Reporting Manager, Massachusetts Department of Transportation
info available at: http://twitter.com/massdot
7:15pm - 8:00pm What's Next: Upcoming Datasets and How You Can Get Engaged Presented by:
Jason Snyder - CTO, Commonwealth of Massachusetts
