2014 Data

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We couldn't be more excited to give you access to the wealth of knowledge from all of our note-worthy speakers. They hail from various brands, agencies, publishers, and technology providers, and hold some of the highest positions in those companies. Their industry expertise will shine through in all of the sessions that they are a part of and help you better analyze your data to take your marketing strategy to the next level!

James BarrettJim Barrett, VP, Marketing, Rue La La

James Barrett is VP of Marketing at Rue La La, where he manages CRM and leverages member insights to drive a personalized tone, message, and product to each member. Jim has worked his way across a diverse portfolio of various marketing, technology, and management positions, including at Harte-Hanks DM, Aramark, and Royal Bank of Scotland/People’s Bank. Jim earned his MBA from Boston College and his degree in Economics from Holy Cross. 


Erin BonsangErin Bonsang, Director of Digital Marketing, Hasbro

Erin Bonsang is a Director of Digital Marketing at Hasbro. She is responsible for global digital marketing associated with Hasbro's portfolio of girls brands including classics like Easy Bake Oven, Furby, My Little Pony & Littlest Pet Shop.

In this role, she focuses on providing global strategy and guidance across Hasbro's digital website, video, social and mobile app presences.

Erin has more than 15 years of experience in brand strategy, integrated marketing/advertising, analytics and product management. Prior to joining Hasbro, Erin held marketing roles in various industries including consumer travel, finance, legal services, military and non-profit. Erin holds a BS in Marketing from Bentley University.


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Krishna Boppana, Chief Data Scientist, Digilant (@Digilant_US)
Since joining Digilant (Adnetik) in 2010, Krishna has been leading the development of Digilant's Real Time Bidding platform, Big Data architecture, product management and most recently Data Science product teams. Under his leadership, Digilant has developed proprietary programmatic algorithms as well as advertising solutions for contextual and audience targeting. As an executive board member, Krishna is responsible for developing performance optimization solutions and product strategy for the Digilant platform. Previously, Krishna served as a technical architect wherein the early days of Internet advertising, he helped build Media Contact’s Artemis Analytics platform. As a principal at CSC, Krishna was the data architect for NHTSA’s early warning safety detection platform and prototyped a re-design of the Air Traffic Control System for the FAA. Krishna also co-founded Vega IT systems. As his first job out of college, Krishna worked as a software engineer for the world’s first 64-bit operating system. Krishna received M.S. from MIT Sloan School of Management and his M.S. from Northeastern University.


Victor DavidsonVictor Davidson (@vicyogi), VP/Director, Analytics, Research & Technology, Havas Media

Victor is the analytics lead for several of Havas Media's clients. As part of this, he manages big data, ad tech and attribution consulting for his clients. One of his greatest achievements was the implementation of a new KPI which helped deliver a 50% increase in ROI. He joined Havas Media from Lightspeed Research (a WPP company) where he was a Senior Research Manager of Behavioral Research. He comes with over 10 years of analytics and client service experience with companies like Forrester and Catalina Marketing. Victor has worked across a number of verticals including financial services, travel and CPG.


describe the imageAaron Fetters (@fettersac), Director, Insights and Analytics Solutions Center - Kellogg Company 

As Director, Insights and Analytics Solutions Center at the Kellogg Company, Aaron Fetters oversees a broad marketing insights organization. From product, idea, and communication assessment through marketing effectiveness analytics and research, his group delivers services and insights that power brand growth.

Previously, Fetters served as associate director, global digital strategy and analytics, responsible for enhancing Kellogg Company's capabilities in digital marketing measurement and analysis, with emphasis on digital media performance, insights, and digital marketing ROI. In addition, he was the lead digital strategist for the Pop-Tarts and Eggo brands, advising and co-creating digital marketing solutions with agency partners.

Fetters began his career at P&G, where he helped develop industry-leading capabilities in the areas of digital marketing and digital marketing research.


Jascha Franklin HodgeJascha Franklin-Hodge (@jfh), CIO, City of Boston

Mayor Martin J. Walsh appointed Jascha Franklin-Hodge as the City's Chief Information Officer in June 2014. As Chief Information Officer, Franklin-Hodge leads the City's efforts to enhance online service delivery, empower City employees with effective digital tools, and improve access to technology and the Internet for all Boston neighborhoods.

Prior to his work with the City, Franklin-Hodge co-founded Blue State Digital (BSD) in 2004 and ran BSD's Boston technology office. He oversaw the development and operation of the BSD Tools, an online fundraising, email, and CRM platform that powered the digital presence of President Barack Obama's 2008 and 2012 campaigns. He previouly worked for Howard Dean's groundbreaking 2004 presidential campaign, where he led the technology team responsible for scaling, securing, and maintaining a high visibility, high traffic website.

Since 2009, Franklin-Hodge has served as an advisor to Code for America, a nonprofit which connects technologists with cities to solve civic challenges and encourage innovation in government technology.

Previously, Franklin-Hodge was the director of software development for AOL's Digital Music Division, and has worked for the Art Technology Group and Software Tool and Die, and has consulted for the Computer Museum, the School of the Museum of Fine Arts, and the Niemen Foundation for Journalism at Harvard University.

Franklin-Hodge studied computer science at MIT and lives in South Boston.


describe the imageBen Grossman (@BenGrossman), VP, Strategy Director, Jack Morton Worldwide

Ben Grossman is a marketing and advertising strategist with a specialty in digital, social media and emerging technology. He has worked to set strategy and develop initiatives for brands including Subway Restaurants, P&G, Lady Gaga's Born This Way Foundation, Bombardier and Liberty Mutual. Ben has also been tapped to present at the Consumer Electronics Show, for Microsoft and at numerous other trade events. Reporters from publications including Yahoo! News, Mashable.com, PSFK and BtoB Magazine have relied on him for his expertise regarding marketing best practices, trends and industry news.

Currently, Ben works as the VP, Strategy Director at Jack Morton Worldwide, a global brand experience agency that is part of the Interpublic Group of Companies (NYSE: IPG). There, he leads strategy across top accounts and serves on the agency's Global Creative Council, dedicated to elevating the agency's strategic and creative output.


Tom HubbardTom Hubbard (@TomHub), VP, Global Digital Marketing, Kaspersky Lab

Tom Hubbard is the VP, Global Head of Digital Marketing for Kaspersky Lab. In this role he is responsible for all Global Digital Marketing activities including Digital Media, SEO and Web Optimization & Publishing, among many other activities. He has been with Kaspersky Lab since 2011.

Prior to Kaspersky Lab, Tom spent the previous 8 years at Havas agencies, most recently serving as the VP, Online Marketing at Euro RSCG Edge (now Havas Edge). Tom has also worked at two Management and Marketing Consulting firms, working with a wide-range of companies spanning from Fortune 500 to start-ups.

Tom resides in the Boston-area with his wife and two children, and is an active volunteer in community youth sports.


Nathalie KrupNathalie Krup (@nathaliekrup), Global Consumer Insights Manager, Microsoft Advertising

Nathalie Krup is the Global Consumer Insights Manager based in Microsoft Advertising’s New York headquarters. Passionate about technology and what drives consumer behavior, at Microsoft she is responsible for working with key global customers to deliver consumer-centric insights that drive marketing strategies. Nathalie brings 10+ years’ experience in market insights and strategic consultation having developed and future-proofed strategies for companies such as Disney, Verizon, Sony and MetLife among others. Nathalie holds two Masters’ Degrees in Digital Economics and in Global Media from the London School of Economics and the University of Southern California, Annenberg School.


Paul LazorisakPaul Lazorisak, VP, Customer Marketing & Analytics, Talbots

Paul Lazorisak is the Vice President of Customer Marketing and Analytics at Talbots, a leading retailer and direct marketer of women’s classic apparel, shoes and accessories. He is responsible for delivering transformational change to his organization via redefining how customer data is accessed, organized, analyzed, and acted upon. His current responsibilities include the oversight of Customer Data Management, Marketing Analytics, Direct Marketing, CRM/Loyalty and Market Research teams. Previous successful experiences include leading the Customer Marketing organization Harry and David and driving customer planning at L.L. Bean


Tania LeichliterTania Leichliter (@tleichliter), CEO, Adgenuity

Tania founded Ad+genuity in 2006 after launching a successful career in online travel. As the tourism industry was undergoing fundamental changes for consumers + suppliers, new approaches in marketing + distribution strategies were required. Ad+genuity was formed to guide + assist tourism organizations in evolving their marketing strategies to embrace new ways of doing business. Today, she leads Ad+genuity deploying her marketing + media expertise in campaigns that run at the regional, national + global level - continuing to drive innovation + vision across the industry. As Founder + CEO, Tania oversees all client relations, strategy formulation, cooperative program development + media buying.


Ed MacriEd Macri (@edmondmacri), SVP, Marketing & Analytics, Wayfair

Ed Macri joined Wayfair in 2007 to launch its enterprise Business Intelligence group which he oversees today, as well as Brand, Direct, and Loyalty Marketing across Wayfair's brands and geographies. Prior to Wayfair, Ed held marketing positions at IBM-Emptoris, an enterprise supply chain software provider, and Digitas, where he advised major brands including AT&T and Bayer. He started his career in software development and product management at Bain & Company. Ed holds a B.A. from Dartmouth College and an M.B.A. from MIT Sloan School of Management.


Alan OsetekAlan Osetek (@alanosetek), Global CEO, Resolution Media, Omnicom Media Group

Alan Osetek is the Global President of Resolution Media and oversees the global growth and expansion of Omnicom Media Group’s search, social and digital performance media unit. Resolution is one of the largest search, social and digital performance marketing agencies in the world. The company manages more than $1.7B in digital media investments, with more than 1,300 specialists in 60+ offices worldwide. Resolution’s international network delivers digitally-integrated, full-service solutions in the areas of search, social, video, local, mobile, behavioral and content marketing.

A digital industry veteran, prior to joining Resolution Alan was the Managing Director for iProspect/Aegis, responsible for overseeing all activities for iProspect’s east coast operations. Before joining iProspect in 2008, Alan served as a Board Member and Chief Revenue Officer for Visual IQ, which Forrester Research rated #1 best in class global attribution technology platform. Previous to Visual IQ, Alan had been a part of the Aegis/Isobar family of companies since 2001 as Executive Vice President for Isobar/Carat. Prior to joining Isobar, Alan was President/Founder of the digital marketing agency, Vizium. In 2001, he successfully sold the firm to the global agency holding company Aegis.


Chris Penn1Chris Penn (@cspenn), VP, Marketing Technology, SHIFT Communications

Christopher Penn has over 16 years of marketing experience in a number of industries including student loans, email marketing and now public relations. He is a best-selling author, keynote speaker, and was named a Top 50 Social Media Power Influencer by Forbes Magazine in 2012 and 2013. Chris currently serves as VP of Marketing Technology at SHIFT Communications.


Amit PhansalkarAmit Phansalkar (@amitphan), Chief Data Officer, MassMutual

Amit Phansalkar, Chief Data Officer, leads data science, data strategy and vision for MassMutual Financial. He heads the data venture for MassMutual to create a data ecosystem to help drive innovation in products and consumer engagement models. Mr. Phansalkar has more than 15 years of experience driving innovation and building products using big data and most recently served as the global head of data sciences and advanced analytics at Millward Brown Digital. Prior to that, he was a co-founder and VP analytics at Cognika, where he created predictive analytics products utilizing a combination of structured and unstructured data with applications in defense, ad-tech and healthcare industries. Amit is a data evangelist trying to solve complex challenges and representing complexity using disparate data sources.


judah philipsJudah Philips (@judah), Author, "Building a Digital Analytics Organization"

Judah Phillips, CEO and Founder of SmartCurrent, helps people improve their analytics in order to identify and take advantage of the business opportunities that significantly impact results, achieve goals, and create value. He helps companies find innovative ways to use data and analytics to improve efficiency, increase revenue, reduce cost, and boost profitability. Judah specializes in strategic reviews and the resulting work required for enhancing the effectiveness of your business. Phillips has built and managed business and digital analytics teams for global companies worldwide during the last 17 years.

Judah founded and globalized Digital Analytics Thursdays (DAT). He serves or has served on the advisory boards to several companies, including YieldBot, Localytics, Webtrends, AnalyticsWeek, Veer and Experfy. Phillips has spoken at more than 42 worldwide technology and Internet industry events and guest lectures at universities and business schools. Phillips is a Consulting Editor for Pearson and Financial Times Press’ books and courses on analytics.

Judah has contributed chapters and edited several books, publications, and articles, including the books: Advanced Business Analytics, Sales and Marketing Analytics, B2B Marketing Technology, and Multichannel Marketing Metrics. Phillips is the author of the books Building a Digital Analytics Organization and Digital Analytics Primer. Judah lives in Boston and holds an MBA and M.S.


Rich,ChelseaChelsea Rich, VP/Group Director of Strategy & Analytics, DigitasLBi (@Digitas)
As Vice President/Director in the DigitasLBi Strategy & Analysis group, Chelsea has led data-driven digital strategies for Fortune 500 brands across industries including financial services, retail, automotive, insurance, and more. She also drives the development of data and analytics products for the agency, with a focus on behavioral data, along with serving as one of the S&A leads for DigitasLBi’s BrandLIVE—the agency’s real-time marketing model and platform.

Prior to joining DigitasLBi, Chelsea worked in business consulting at Oliver Wyman and The Willis Group. She holds an MBA from Dartmouth’s Tuck School of Business and a BA in Economics from Harvard University.


Carmen TaglientiCarmen Taglienti (@carmtag), Business Intelligence & Data Management Practice Lead, Slalom Consulting

Carmen has more than 20 years’ experience designing and implementing data centric systems and leading teams in a broad array of industries from marketing, healthcare, web 2.0, to government, to retail and insurance. His academic background is in Systems Engineering (MS) and Computer Science (BS). He is currently a Principal Architect and Practice Director for the Information Management and Analytics group at Slalom Consulting. He served in such prominent positions as Business Intelligence Practice Director for Avanade, Director of Data Warehousing and CRM for tripadvisor.com and BI Architect for Microsoft. His team's approach to Analytics focuses on helping companies stay competitive through accelerated time to value and business impact, as evidenced by his current work around the Analytics maturity model and the Analytics reference architecture. He is a published author and speaks at industry/technology events.


Karl WirthKarl Wirth (@wirthkarl), CEO, Evergage

Karl is the CEO and Co-Founder of Evergage, the world's leading web personalization solution. Under Karl’s leadership, Evergage has experienced strong growth in its client base in 2014. Notable clients include Wayfair, Rue La La, Publishers Clearing House, Hubspot and Endurance International Group. Prior to Evergage, Karl spent 10 years as a product and marketing innovator at a variety of companies including RSA Security and Red Hat. He led the development of next-gen software businesses in security, cloud-computing and marketing technology. Karl graduated from Harvard with a degree in Physics.


Jennifer WiseJennifer Wise (@JenniferWise), Analyst, Forrester

Jenny is an analyst serving Marketing Leadership Professionals. Her research focuses on emerging marketing tactics, with a primary emphasis on mobile, tablet, and gamification marketing strategies. Her research examines the consumer adoption and usage of devices and features, and the organizational maturity, technologies, and frameworks required for marketers to successfully deploy these tactics in service of their marketing strategies.

Jenny's research and analysis have been cited in publications, including AdAge, Forbes, MediaPost, and TechCrunch, and she has been a contributor to Direct Marking News and CMS Wire. She has also spoken about mobile and cross-device marketing strategies at several industry events, including CTIA, Mobile Media Upfront, and AdExchanger's Industry Preview.


Joost ZimmermanJoost Zimmerman (@joostzimmerman), Director, Creative Services – Digital Marketing, SUBWAY

As the Digital Marketing Director, Zimmerman leads a team of six responsible for the development of SUBWAY's digital marketing strategy, campaigns, as well as evolving its digital marketing platforms. Over the years, Joost has led SUBWAY initiatives related to the 1:1 marketing space, mobile programs, and new digital technologies such as in-store digital menu panels amongst others. Zimmerman has over 15 years of digital marketing experience. Prior to joining SUBWAY in 2006, he worked at Ogilvy Interactive, Young & Rubicam, and Answerthink, leading digital marketing initiatives for Fortune 500 clients such as Ford Motor Company, Kraft Foods, Glaxosmithkline, etc. Zimmerman is originally from The Netherlands and currently resides in Darien, CT with his wife and 2 children.