| 8:00 AM - 8:20 AM |
Breakfast/Networking/Registration |
| 8:20 AM - 9:05 AM |
Wayfair's Formula for Success |
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Moderator:
Niraj Shah, Founder & CEO, Wayfair
Panelists:
Ben Clark, Director of Software Engineering, Wayfair
Nancy Go, Senior Director of Brand Marketing, Wayfair
Mike O'Hara, VP Engineering, Wayfair |
| 9:05 AM – 9:50 AM |
Boston Fashion Gets Personal with Gemvara, Blank Label, CustomMade, Bow & Drape |
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Moderator:
Janelle Nanos, Senior Editor, Boston Magazine
Panelists:
Brian Kalma, Chief Experience Officer, Gemvara
Michael Manning, Director, Interaction Design, CustomMade
Fan Bi, Founder, Blank Label
Aubrie Pagano, CEO, Bow & Drape |
| 9:50 AM – 10:20 AM |
Staples: Reinventing Itself Through an Omnichannel Experience |
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Prat Vemana, Director Staples Velocity Lab & Mobile, Staples
Janet Kieran, Staples Director of Site Development & Operations, Staples
Tom House, IT Director – Architecture, Mobile & Innovation, Staples
Kavita Baball, Director, Global Site Optimization, Staples |
| 10:20 AM – 10:35 AM |
Break |
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Breakouts |
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Room 1 |
Room 2 |
| 10:35 AM – 11:05 AM |
Measuring the Path to Purchase: Metrics That Matter |
Building The Next Wave of Great Mobile User Experiences |
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Jaysen Gillespie, Head of Business Intelligence and Analytics, Criteo
Robert Glazer, CEO, Acceleration Partners
Blair Heavey, CEO, Moontoast
Andrea Orvis, Principal Planner at e-Dialog, e-Dialog |
Michael Putnam, Vice President and General Manager, Mobile at Rue La La
Matthew Mahoney, Product Manager, Mobile at Trip Advisor
Mark Berinato, Associate Creative Director, Experience Design at SapientNitro |
| 11:05 AM – 11:35 AM |
The New Role of Social in the Path to Purchase |
Tech As an Enabler for Amazing Experiences |
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Jason Caine, Director, CPG and Retail Practice, Compete |
Vangie Deane, Senior Vice President of Business Development, Optaros
David Oksman, Head of Marketing, The Life is good Company
Julie Toman, Vice President of North American Online Sales, Kaspersky Lab
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| 11:35 AM – 11:45 AM |
Break |
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Breakouts |
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Room 1 |
Room 2 |
| 11:45 AM – 12:15 PM |
Primetime for Tablets: From Couch Consumers to In-Store Shoppers |
Improving the Quality of the OmniChannel Digital Experience |
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Gary Lombardo, Multichannel & Mobile Product Marketing, Demandware
Keith Anderson, VP and Senior Analyst, RNG DIGITAL |
Lorenz Jakober, Senior Product Marketing Manager, Akamai |
| 12:15 PM – 1:05 PM |
Lunch Break and Start of Demo Showcase |
| 1:05 PM - 1:35 PM |
Fireside Chat with Vistaprint CMO |
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Don LeBlanc, CMO, Vistaprint |
| 1:35 PM – 2:20 PM |
Lessons from Leaders: Careers in e-Commerce |
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Moderator:
Cory Munchbach, Analyst, Serving CMOs & Marketing Leadership Professionals, Forrester
Panelists:
Steve Davis, President, Rue la la
Joan Abrams, Head of e-Commerce, Ross-Simons
Charlie White, Head of Direct, J. Jill |
| 2:20 PM – 2:25 PM |
BREAK |
| 2:20 PM – 2:50 PM |
Fireside Chat with Greg Selkoe, CEO and Founder of Karmaloop |
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Greg Selkoe, CEO and Owner, Karmaloop
Scott Kirsner, Boston.com |
| 2:50 PM – 3:50 PM |
Upstarts and startups: Boston Startups Transforming the eCommerce Ecosystem |
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Moderator:
Brian Kalma
Panelists:
Oisin Hanrahan Co-Founder & CEO, Handybook
Jill Sherman Co-Founder & CEO, Modalyst
Gihan Amarasiriwardena, Co-Founder, Ministry of Supply
Dan Dietz, Founder & CEO, Olejo.com
Sarah McIlroy, CEO FashionPlaytes |