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2013 MITX e-Commerce Summit

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Friday, February 1st, 2013
8:00 AM – 4:00 PM

At the MITX What's Next e-Commerce Summit, marketing and e-commerce experts will share strategies for success in shaping the customer experience to maximize acquisition and conversion. Multi-channel and pure play e-commerce businesses will demonstrate how your business can thrive even when the customer journey is more complicated than ever.

AGENDA | SPEAKERS | SESSIONS | ATTENDEE FAQs

8:00 AM - 8:20 AM Breakfast/Networking/Registration
8:20 AM - 9:05 AM Wayfair's Formula for Success
  Moderator:
Niraj Shah, Founder & CEO, Wayfair
Panelists:
Ben Clark, Director of Software Engineering, Wayfair
Nancy Go, Senior Director of Brand Marketing, Wayfair
Mike O'Hara, VP Engineering, Wayfair
9:05 AM – 9:50 AM Boston Fashion Gets Personal with Gemvara, Blank Label, CustomMade, Bow & Drape
  Moderator:
Janelle Nanos, Senior Editor, Boston Magazine
Panelists:
Brian Kalma, Chief Experience Officer, Gemvara
Michael Manning, Director, Interaction Design, CustomMade

Fan Bi, Founder, Blank Label
Aubrie Pagano, CEO, Bow & Drape
9:50 AM – 10:20 AM Staples: Reinventing Itself Through an Omnichannel Experience
  Prat Vemana, Director Staples Velocity Lab & Mobile, Staples
Janet Kieran, Staples Director of Site Development & Operations, Staples
Tom House, IT Director – Architecture, Mobile & Innovation, Staples
Kavita Baball, Director, Global Site Optimization, Staples
10:20 AM – 10:35 AM Break
  Breakouts
  Room 1 Room 2
10:35 AM – 11:05 AM Measuring the Path to Purchase: Metrics That Matter  Building The Next Wave of Great Mobile User Experiences
  Jaysen Gillespie, Head of Business Intelligence and Analytics, Criteo
Robert Glazer, CEO, Acceleration Partners

Blair Heavey, CEO, Moontoast
Andrea Orvis, Principal Planner at e-Dialog, e-Dialog
Michael Putnam, Vice President and General Manager, Mobile at Rue La La
Matthew Mahoney, Product Manager, Mobile at Trip Advisor
Mark Berinato, Associate Creative Director, Experience Design at SapientNitro
11:05 AM – 11:35 AM The New Role of Social in the Path to Purchase  Tech As an Enabler for Amazing Experiences 
  Jason Caine, Director, CPG and Retail Practice, Compete

Vangie Deane, Senior Vice President of Business Development, Optaros
David Oksman, Head of Marketing, The Life is good Company
Julie Toman, Vice President of North American Online Sales, Kaspersky Lab

11:35 AM – 11:45 AM Break
  Breakouts
  Room 1 Room 2
11:45 AM – 12:15 PM Primetime for Tablets: From Couch Consumers to In-Store Shoppers Improving the Quality of the OmniChannel Digital Experience
  Gary Lombardo, Multichannel & Mobile Product Marketing, Demandware
Keith Anderson, VP and Senior Analyst, RNG DIGITAL
Lorenz Jakober, Senior Product Marketing Manager, Akamai
12:15 PM – 1:05 PM Lunch Break and Start of Demo Showcase
1:05 PM - 1:35 PM Fireside Chat with Vistaprint CMO
  Don LeBlanc, CMO, Vistaprint
1:35 PM – 2:20 PM Lessons from Leaders: Careers in e-Commerce
  Moderator:
Cory Munchbach, Analyst, Serving CMOs & Marketing Leadership Professionals, Forrester
Panelists:
Steve Davis, President, Rue la la
Joan Abrams, Head of e-Commerce, Ross-Simons
Charlie White, Head of Direct, J. Jill
2:20 PM – 2:25 PM BREAK
2:20 PM – 2:50 PM Fireside Chat with Greg Selkoe, CEO and Founder of Karmaloop
  Greg Selkoe, CEO and Owner, Karmaloop
Scott Kirsner, Boston.com
2:50 PM – 3:50 PM Upstarts and startups: Boston Startups Transforming the eCommerce Ecosystem
  Moderator:
Brian Kalma
Panelists:
Oisin Hanrahan Co-Founder & CEO, Handybook
Jill Sherman Co-Founder & CEO, Modalyst
Gihan Amarasiriwardena, Co-Founder, Ministry of Supply
Dan Dietz, Founder & CEO, Olejo.com
Sarah McIlroy, CEO FashionPlaytes