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Staples.com
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Location

Microsoft NERD Center
1 Memorial Drive
Cambridge, MA

Directions

Thank you to everyone for making the E-Commerce Summit a Success!

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Friday, January 27, 2012
8:00 AM – 2:00 PM

Technology innovation, business model evolution and creative marketing strategies are helping e-commerce businesses build loyal customers who convert the first time, buy more and keep coming back. Join us on January 27th, 2012 at the Microsoft NERD, to learn how.

AGENDA   |   SESSIONS   |   SPEAKERS | ATTENDEE FAQs



8:00 AM - 8:30 AM Breakfast/Networking/Registration
8:30 AM - 9:00 AM Keynote
Brian Tilzer, VP e-commerce, Staples.com
9:00 AM - 9:30 AM Keynote
Niraj Shah, CEO, Wayfair
Alex Finkelstein, General Partner, Spark Capital
9:30 AM - 9:40 AM Break
  Breakouts
  Room 1 Room 2
9:40 AM - 10:10 AM Mobile Ecommerce: Enabling Integrated Multi-Channel Experience
Prat Vemana, Director, Mobile Strategy, Staples
Dusan Koljensic, XD Director from SapientNitro
Email+: Using Other Channels and Technologies to Complement Email
Billy Conway - VP GSI Global Marketing Services, GSI Commerce
10:10 AM - 10:40 AM Build, engage and monetize a social media community
Bridget O'Brien, VP Marketing, Brand & Communications, VistaPrint
Inbound Marketing for eCommerce
John Marcus III, Director of eCommerce, HubSpot
10:40 AM - 10:50 AM Break
10:50 AM - 11:20 AM The Future of Data Collection and Privacy
Lelah Manz, Chief Strategist, Commerce, Akamai
Card-Linked Marketing: Driving Sales Without Discounting
Tom Beecher, President & CEO, Cartera Commerce
11:20 AM - 11:50 AM Building Loyalty at Shoebuy.com: Customer Experience & Analytics
James Keller, CMO, Shoebuy.com
Enabling Multi-Channel Solutions Across the Customer Lifecycle
Gary Lombardo, Multichannel & Mobile Product Marketing, Demandware
11:50 AM - 12:30 PM Lunch Break
12:30 PM - 1:00 PM Fireside Chat with Mike Dreese
Scott Kirsner, Innovation Economy columnist, Boston Globe & Boston.com
Mike Dreese, CEO, Newbury Comics & Punk.com

1:00 PM - 1:45 PM Panel Discussion - Newcomers, Startups and Upstarts
Moderator: Sucharita Mulpuru, Vice President, Principal Analyst Forrester
Matt Lauzon, CEO & Founder, Gemvara
Jessica Kim, CEO and Founder, BabbaCo
Jules Pieri, Founder & CEO, Daily Grommet
Steve Davis, President, Rue La La