2013 MITX e-Commerce Summit
Friday, February 1st, 2013
8:00 AM – 4:00 PM
At the MITX What's Next e-Commerce Summit, marketing and e-commerce experts will share strategies for success in shaping the customer experience to maximize acquisition and conversion. Multi-channel and pure play e-commerce businesses will demonstrate how your business can thrive even when the customer journey is more complicated than ever.
AGENDA | SPEAKERS | SESSIONS | ATTENDEE FAQs
| 8:00 AM - 8:20 AM | Breakfast/Networking/Registration | |
| 8:20 AM - 9:05 AM | Wayfair's Formula for Success | |
| Moderator: Niraj Shah, Founder & CEO, Wayfair Panelists: Ben Clark, Director of Software Engineering, Wayfair Nancy Go, Senior Director of Brand Marketing, Wayfair Mike O'Hara, VP Engineering, Wayfair |
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| 9:05 AM – 9:50 AM | Boston Fashion Gets Personal with Gemvara, Blank Label, CustomMade, Bow & Drape | |
| Moderator: Janelle Nanos, Senior Editor, Boston Magazine Panelists: Brian Kalma, Chief Experience Officer, Gemvara Michael Manning, Director, Interaction Design, CustomMade Fan Bi, Founder, Blank Label Aubrie Pagano, CEO, Bow & Drape |
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| 9:50 AM – 10:20 AM | Staples: Reinventing Itself Through an Omnichannel Experience | |
| Prat Vemana, Director Staples Velocity Lab & Mobile, Staples Janet Kieran, Staples Director of Site Development & Operations, Staples Tom House, IT Director – Architecture, Mobile & Innovation, Staples Kavita Baball, Director, Global Site Optimization, Staples |
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| 10:20 AM – 10:35 AM | Break | |
| Breakouts | ||
| Room 1 | Room 2 | |
| 10:35 AM – 11:05 AM | Measuring the Path to Purchase: Metrics That Matter | Building The Next Wave of Great Mobile User Experiences |
| Jaysen Gillespie, Head of Business Intelligence and Analytics, Criteo Robert Glazer, CEO, Acceleration Partners Blair Heavey, CEO, Moontoast Andrea Orvis, Principal Planner at e-Dialog, e-Dialog |
Michael Putnam, Vice President and General Manager, Mobile at Rue La La Matthew Mahoney, Product Manager, Mobile at Trip Advisor Mark Berinato, Associate Creative Director, Experience Design at SapientNitro |
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| 11:05 AM – 11:35 AM | The New Role of Social in the Path to Purchase | Tech As an Enabler for Amazing Experiences |
| Jason Caine, Director, CPG and Retail Practice, Compete |
Vangie Deane, Senior Vice President of Business Development, Optaros |
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| 11:35 AM – 11:45 AM | Break | |
| Breakouts | ||
| Room 1 | Room 2 | |
| 11:45 AM – 12:15 PM | Primetime for Tablets: From Couch Consumers to In-Store Shoppers | Improving the Quality of the OmniChannel Digital Experience |
| Gary Lombardo, Multichannel & Mobile Product Marketing, Demandware Keith Anderson, VP and Senior Analyst, RNG DIGITAL |
Lorenz Jakober, Senior Product Marketing Manager, Akamai | |
| 12:15 PM – 1:05 PM | Lunch Break and Start of Demo Showcase | |
| 1:05 PM - 1:35 PM | Fireside Chat with Vistaprint CMO | |
| Don LeBlanc, CMO, Vistaprint | ||
| 1:35 PM – 2:20 PM | Lessons from Leaders: Careers in e-Commerce | |
| Moderator: Cory Munchbach, Analyst, Serving CMOs & Marketing Leadership Professionals, Forrester Panelists: Steve Davis, President, Rue la la Joan Abrams, Head of e-Commerce, Ross-Simons Charlie White, Head of Direct, J. Jill |
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| 2:20 PM – 2:25 PM | BREAK | |
| 2:20 PM – 2:50 PM | Fireside Chat with Greg Selkoe, CEO and Founder of Karmaloop | |
| Greg Selkoe, CEO and Owner, Karmaloop Scott Kirsner, Boston.com |
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| 2:50 PM – 3:50 PM | Upstarts and startups: Boston Startups Transforming the eCommerce Ecosystem | |
| Moderator: Brian Kalma Panelists: Oisin Hanrahan Co-Founder & CEO, Handybook Jill Sherman Co-Founder & CEO, Modalyst Gihan Amarasiriwardena, Co-Founder, Ministry of Supply Dan Dietz, Founder & CEO, Olejo.com Sarah McIlroy, CEO FashionPlaytes |
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