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Location

Federal Reserve Bank of Boston
600 Atlantic Ave, #100
4th Floor (Connolly Center and New England Room)
Boston, MA

Sponsors

cantina

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Agenda

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Thursday, May 2nd, 2013
8:00 AM – 4:00 PM

During this full-day summit, you'll access essential tips and strategies during expert panel discussions, fireside chats, and case studies. Don't miss this opportunity to obtain insight direct from industry gurus at thought leading companies, ask all your questions during Q&A, and network with your peers to share lessons learned and best practices.

AGENDA | SPEAKERS | SESSIONS | SPONSORS | ATTENDEE FAQs

8:00 AM - 8:30 AM Breakfast/Networking/Registration
8:30 AM - 9:05 AM Keynote: Mobile First: Weather or Not
  -Cameron Clayton, President, Digital Division, The Weather Company
-Moderator: Sean Corcoran, Senior Vice President, Director of Digital Media & Social Influence, mediahub/Mullen
9:05 AM – 9:40 AM Opening Session: Demystifying Mobile Advertising: Identifying the Building Blocks to Create Real Value
  -Victor Milligan, Chief Marketing Officer, Nexage
-Edward Montes, Chief Executive Officer, Digilant
-Grant Stratemeyer, Vice President of Business Development, Celtra
-Moderator: Kevin Wiant, Chief Executive Officer and President, Spar
9:40 AM – 10:15 AM ESPN Mobile: A Slam Dunk with Fans
  -Michael Bayle, Senior Vice President and General Manager, ESPN Mobile
10:15 AM – 10:25 AM Break
  Breakouts
  Room 1 Room 2
10:25 AM – 11:00 AM Precision Targeting – Innovations and Strategies The Biggest Farce in Mobile Advertising: and Where Facebook Fits in
  -David Chang, Chief Operating Officer, PayPal Media Network
-Tony Longo, Founder / Chief Executive Officer, BlockAvenue, Inc.
-Jennifer Lum, Cofounder, Adelphic Mobile
-Adam Towvim, Vice President of Business Development, Jumptap
-Moderator: Stacey Friends, Shareholder, Ruberto, Israel & Weiner, P.C.
-Cheryl Morris, Director of Marketing, Nanigans
11:00 AM – 11:35 AM Winning The Battle For Mobile Shelf Space Why Tablets Will Outpace Smartphones:  Trends and Tips To Optimize Every Customer Interaction
  -R. J. Talyor, Vice President, Mobile Products, ExactTarget
-Ronnie Ben-Zion, Capabilities Manager, Fidelity Investments
-Hilary Dionne, Senior Manager, Customer Insights & Analytics, Zmags
-Joan Connor, Vice President, Marketing & eCommerce, PartyLite
11:35 AM – 12:10 PM Measuring Mobile: Challenges and Solutions in an Evolving Media Landscape Mobile Engagement Crush: Strategies to Stand Out
  -Sarah Amitay, Vice President, Mobile Marketing Director, Mobext/Havas Media
-Jennifer Lum, Co-Founder, Adelphic Mobile
-Isaac Mosquera, Director of Mobile, ShareThis
12:10 PM – 12:50 PM Lunch Break
  Breakouts
  Room 1 Room 2
12:50 PM – 1:25 AM Mobile Engagement Strategy: The Experience Trumps the Device The Future of Location-based Marketing
  -Jeff Moriarty, General Manager, Boston.com / Vice President, Digital Products, The Boston Globe and Boston.com
-George White, Principal Consultant, Cantina
-Sarah Amitay, Vice President, Mobile Marketing Director, Mobext/Havas Media 
-Morris Martin, Director, Velti Insights
-Gina Romani Preziosa, Vice President, Group Digital Media Director, mediahub/Mullen
1:25 PM – 2:00 PM What Happens After the First Click? How to Apply Click Insights to Improve Campaign Performance Mobile Privacy: If You Collect It, Protect It
  -David Castillo, Chief Technology Officer, Voltari
-Sean Corcoran, Senior Vice President, Director of Digital Media & Social Influence, mediahub/Mullen
-Michael K. Barron, Partner, Bingham
-Julia B. Jacobson, Counsel, Bingham 
-Matt McKenna, Founder and President, Red Fish Media
2:00 PM – 2:10 PM Break
2:10 PM – 2:45 PM How Dunkin Runs on Mobile
  -Dave Tryder, Director, Digital Strategy, Dunkin' Donuts
-Jeff Zannella, Vice President, Associate Media Director, Hill Holliday
2:45 PM – 3:25 PM Panel Discussion: Big Ideas/Hot Topics
  -Moderator: Jeffrey Glass, Chief Executive Officer, Skyhook
-Bill Gianoukos, Chief Product Officer, HeyWire
-Kipp Jones, Vice President, Product, Skyhook
-Viki Zabala, Vice President Marketing, Fiksu
3:25 PM – 4:00 PM Building The Next Wave of Great Mobile User Experiences
  -Matthew Mahoney, Product Manager, Mobile, Trip Advisor
-Michael Putnam, Vice President and General Manager, Mobile, Rue La La
-Chris Requena, Vice President of Operations, Mobinett
-Moderator: Jade Watts, Vice President, Group Digital Media Director, mediahub/Mullen