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Location

Google
3 Cambridge Center
Cambridge, MA 02142

Sponsors

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Acceture

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cantina

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hybris


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Agenda

HubSpotBanner2Thursday, January 30, 2014
8:00 AM – 4:00 PM

During this full-day summit, you'll access panel discussions, case studies, and fireside chats with marketing and e-commerce experts who will provide you with proven strategies on key topic areas such as: mobile, social media, personalization, engagement, and much more. Return to the office better equipped to shape the customer experience and maximize acquisition and conversion.

AGENDA | SPEAKERS | SESSIONS | SPONSORS | ATTENDEE FAQs

8:00 AM - 8:30 AM Breakfast/Networking/Registration
8:30 AM - 9:10 AM Connected Commerce at Staples: redefining customer convenience
  Faisal Masud - EVP of Global E-Commerce, Staples
  Breakouts
  Keynote/Main Room Breakout Room 1
9:10 AM – 9:50 AM Increasing Sales and Driving Brand Awareness with YouTube Seamless Customer Experience - the Key to Brand Differentiation
  Panelists:
Courtney MacConnell - Senior Account Executive, Google
Megan Knisely - Director of Marketing, Karmaloop 
Panelists:
Pete Howard - Managing Director, eCommerce North America - Accenture Interactive
Donovan Guin - Senior Manager, eCommerce, Accenture Interactive
9:50 AM – 10:10 AM Networking Break
  Breakouts
  Keynote/Main Room Breakout Room 1
10:10 AM – 10:50 AM Content Marketing New Rules for Customer Acquisition
  Moderator:
Robert Collins - Vice President, Digital & Social Media, FleishmanHillard
Panelists:

Michael Bourne - Brand Strategist, Tumblr
Joanne Domeniconi - Co-Founder & Chief Discovery Officer, The Grommet
Robin Domeniconi - Chief Marketing Officer, Rue La La
Moderator:
Nicolas Darveau-Garneau - Head of Performance Marketing, Google
Panelists:

Scott Healy - EVP & GM, Consumer & Business Services, Care.com
Ed Macri - SVP, Marketing & Business Intelligence, Wayfair

Dan Marques - Senior Online Marketing Manager, Reebok
10:50 AM – 11:30 AM Data-Driven Personalization Cross-Channel Marketing
  Moderator:
Elaine Boltz - SVP, E-commerce, TJX
Panelists:
Andrea Black - Associate Director, Marketing, Joss & Main
Vikalp Tandon - Content and CRM Lead, SapientNitro
Karl Wirth - CEO & Founder, Evergage
Moderator: Bill McDaniel - Director of Mobile Solutions, Responsys 
Panelists: 
Shane McAndrew - VP, Client Services, Visual IQ

Chris Langway - VP, eCommerce Business Strategist, Optaros
11:30 AM – 12:10 PM The Rise of Mobile
  Moderator:
Brett Leary - VP of Mobile, Digitas
Panelists:
Dustin Humphreys - Senior Director, Digital Innovation & Mobile Technology, CVS
Stefanie Matthews - Head of Operations, Paypal Media Network
Carl Prindle - President & Chief Executive Officer, Blueport Commerce
12:10 PM – 1:10 PM Lunch Break
1:10 PM - 1:50 PM "Myths & Truths to Watch in 2014"
  Sucharita Mulpuru - VP, Principal Analyst, Forrester
  Breakouts
  Keynote/Main Room Breakout Room 1
1:50 PM - 2:30 PM How Marketers are Monetizing Social Media Mobile UX/Commerce
  Moderator:
Julie Hall - Managing Director, Havas PR New England
Panelists:
Jeff Esposito - Social Media Manager, Vistaprint
Adam Lasky - North American Marketing Manager, Spreadshirt
Adam Medros - VP, Global Product, TripAdvisor
Jamie Tedford – Founder & CEO, Brand Networks
Moderator:
Michael Putnam - SVP Mobile, Kayak
Panelists:
Matthew Crist - Principal Consultant, User Experience, Cantina
Brian Kalma - Managing Director, GetGlorious
Gary Lombardo – Solutions Marketing Leader, Demandware
2:30 PM - 2:40 PM Break
2:40 PM - 3:20 PM What's Your Problem?
  Moderator:
Kyle Alspach - Technology Editor, Boston Business Journal
Panelists:

James Keller - CEO, Vee24
Jill Kravetz - Co-Founder & CEO, Gloss48, Inc.
Lauren Nagel - VP of Marketing, Kitsy Lane
Justin Robinson - Co-Founder, CMO, Drizly
3:20 PM – 4:00 PM Fireside Chat with Rue La La CEO Steve Davis
  Steve Davis - CEO, Rue La La
Anne D'Innocenzio - Reporter, Retail Industry, AP
4:00 PM – 5:00 PM Commerce & Cocktails with TJX