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Location

The Fidelity Center for Applied Technology (FCAT)
245 Summer Street
Boston, MA

Sponsors

cantina

operaMediaworks small

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Advisory Committee

Mitchel Ahern - Director of Communications, Cantina

David Chang - Chief Operating Officer, PayPal Media Network

Brian Kalma - Managing Director, GetGlorious

Brett Leary - VP/Group Director - Mobile, DigitasLBi

Mark Lorion - CMO, Apperian

Jennifer Lum - Co-Founder, Adelphic Mobile

Kathy Pattison - VP of Marketing, Fiksu

Mike Schneider - VP of Marketing, Skyhook Wireless

Agenda

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Thursday, April 24th, 2014
8:00 AM – 4:15 PM

We are well beyond anointing 2014 as yet another "Year of Mobile." Mobile is firmly entrenched in our work and everyday lives and its no longer about what handheld device we use, it is a now a mindset and a way of life.

The change from mobile as device to mobile as a behavior changes the game for marketers. Combined with the fact that smartphones and tablets have become deeply ingrained in our daily lives and mobile internet browsing is on the cusp of surpassing desktop consumption, the idea of engaging your audience anywhere and everywhere is now playing an integral role in shaping product and marketing plans.

This year's mobile summit will explore the various challenges and implications of these developments for marketers. Youll hear examples of the creative and innovative tactics marketers are using to successfully ride the wave of mobile. Well focus on areas such as responsiveness, mobile media, context, mobile payments and more with an eye towards the future as mobile technology continues to evolve through the increased adoption of wearables, location-based services & other innovations.

AGENDA | SPEAKERS | SESSIONS | SPONSORS | ATTENDEE FAQs

8:00 AM - 8:30 AM Breakfast/Networking/Registration
8:30 AM - 9:10 AM Keynote: The Mobile Mind Shift
  Josh Bernoff - SVP, Idea Development, Forrester Research 
9:10 AM – 9:50 AM Engineering Emotions: How Crashlytics Became One of the Fastest Growing Mobile Companies
  Wayne Chang - General Manager, Crashlytics at Twitter
9:50 AM – 10:05 AM Break
  Breakouts
  Room 1 Room 2
10:05 AM – 10:45 AM Key Steps to Transforming the Workplace with Mobility Lean Back: Mobile as a Branding Medium
  Panelists:
Alan Murray - SVP of Products, Apperian
Luigi Sorbara - Basketball Statistician, Boston Celtics
Moderator:
Hannah Magee - SVP of Sales, Opera Mediaworks
Panelists:
Kazi Ahmed - VP, Group Digital Media Director, Mediahub/Mullen
Jonathan Tatlow - SVP, Connections Planning, DigitasLBi
Phuc Truong - Managing Director, US, Mobext
10:50 AM – 11:30 AM Programmatic
  Moderator:
Michael Nicholas - Chief Experience Officer, Assembly 
Panelists:
Ernie Cormier - CEO & President, Nexage
Michael Collins - CEO, Adelphic Mobile 
Jason Pope - VP, AOD Mobile, VivaKi 
11:35 AM – 12:15 PM   Mobile Device Context
  Moderator:
Dan Rowinski - Mobile Editor and Senior Writer, ReadWrite
Panelists:
Andy Miller - Chief Innovation Architect, Constant Contact
Jeff Glass - CEO, Skyhook Wireless
Jennifer Lum - Co-Founder, Adelphic Mobile
12:15 PM – 1:15 PM Lunch Break
  Breakouts
1:15 PM – 1:55 PM Overcoming the Challenges of Responsive Design: Performance Counts
  Moderator:
George White - SVP Innovation, Cantina
Panelists:
Brian Kalma - Managing Director, GetGlorious
Kit Sirota - Principal Architect, Bluetrain.io
Ari Weil - VP of Products, Yottaa
2:00 PM – 2:40 PM The Strategic Role of the App in Lifecycle Engagement
  Moderator:
Steve Bagdasarian - VP, Business Development & Strategy, Fiksu
Panelists:
Kevin Vine - Sr. Manager, Digital Strategy, Dunkin' Brands
Feng Chang - Director, Business Strategy & Analytics, Karmaloop
Gabriella Buerman - Sr. Mobile Product Marketing Manager, Rue La La 
2:40 PM – 2:50 PM Break
2:50 PM – 3:30 PM Mobile Payment Showcase
  Sebastian Castro - Founder & Chief Product Officer, Leaf
David Chang - COO, PayPal Media Network 
Will Graylin - CEO, Loop 
Nick Herbold - Developer Evangelist, LevelUp
3:35 PM – 4:15 PM Fireside Chat with Alex & Ani VP of Digital Strategy Ryan Bonifacino
  Ryan Bonifacino - VP, Digital Strategy, Alex & Ani
Moderator:
Brett Leary - VP/Group Director - Mobile, DigitasLBi