Stand Out By Blending In: Making Native Advertising Work on Mobile

Posted by Lauren Cohen on Tue, Aug 23, 2016

Our mobile devices have become an extension of ourselves. We sleep next to them and bring them everywhere. They are the last thing we check at night and the first thing we see in the morning. Brands and marketers, however, are still learning how to connect with their customers on smaller screens.

Native advertising (ads that are tailored to the look and feel of their surrounding content) is a popular solution, and sponsored stories, in-feed editorial units and News Feed ads, have found their way to smaller screens.

Suffice it to say, we have come a long way from the age of pop-ups and flashing banner ads. Over the past few years, brands and agencies have developed an expertise in selecting ad formats that deliver on tangible goals. Native advertising stood out as a top performer because it is non-interruptive and opt-in.

According to the Mobile Marketing Association, users spent 40 percent more time interacting with mobile native ads than with traditional ads on mobile, and average brand recall is twice as high with native ads.

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Topics: mobile, advertising, digital marketing, video, marketing

3 Reasons Video Ads & eCommerce Are a Perfect Match

Posted by Katharine Panessidi on Wed, Jun 22, 2016

eCommerce is a business that often centers around visuals. So it makes perfect sense that videos are emerging as a preferred way to market eCommerce in the digital world. 

Video ads are a smart, cost-effective, and efficient method to convey your message to potential customers. From the moment a video ad is viewed, research has shown a measurable lift in ad recall, brand awareness, and purchase consideration.

The same study even showed that people didn’t have to view the entire video to drive their purchase decision, though the longer that people watched the video ad, the greater lift in ad recall.


However, viewing a video ad in full was not required for deciding to commit.

The powers that be at Facebook, YouTube, Snapchat, Twitter, et al. did not create their empires by being oblivious to such trends. Almost one third of consumers are using social networks to research products.  This is why these platforms continue to innovate on ways to present advertisers an opportunity to place themselves in front of potential customers with video.

Here are three reasons why video can be a perfect match for your company:

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Topics: ecommerce, video ads, video, advertising