The Innovator's Playground

Posted by Lauren Cohen on Thu, Oct 27, 2016

By John Marshall, Chief Strategy and Innovation Officer at Lippincott, a creative consultancy.


Today, now, at this very moment, is the slowest pace of change you will experience in the rest of your life.
Reading the headlines, it’s clear an unsettlingly different world is emerging. Amazon is working on a version of its Alexa assistant that can understand emotions. A machine is predicted to join a corporate board of directors within 10 years. Children born today will very probably not learn to drive, nor visit a physician for a checkup when they are 20.

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Topics: marketing, design, Innovation, data, technology

Surviving Our Faster Future

Posted by Lauren Cohen on Tue, Oct 11, 2016

Written by Brigid Sweeney, Manager, Global Agency Marketing & Business Development at Racepoint Global (and MITX FLG alumnus)

On September 21st, I attended MITX’s FutureM conference, where I was witness to inspiring conversations and breakthrough ideas from C-level executives and other industry professionals. I am no stranger to MITX – I have been attending MITX events and workshops throughout my professional career and just last year, was selected to join their Future Leaders Group (FLG). During my time in the FLG, I was lucky enough to work with seven other young professionals who were elected into the program based on leadership skills, entrepreneurial spirit, and early impact on the Massachusetts innovation ecosystem. The FLG offers young professionals the opportunity to network and meet with esteemed industry leaders such as Brian Halligan, CEO of HubSpot, and Diane Hessan, former President & CEO of C Space. Although I’ve since graduated from the FLG, I was able to return for their 2016 FutureM conference and sit in on Joi Ito’s Inspire Talk.

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Topics: marketing, social, digital marketing, FutureM, content, MITX, technology, social media

Art and Science: Get Your Tech Team to Embrace Design Thinking

Posted by Lauren Cohen on Wed, Sep 28, 2016

Written by Keith LaFerriere, Verndale

Since the term was coined in 2008, "design thinking" has gone from a novel concept to a requirement for any successful marketing team -- but getting both creative and tech on the same page can be a bigger challenge than many executives anticipate.

A recent 2015 CMO Digital Benchmark study confirmed that the vast majority of creative and tech team members speak different languages: only 30 percent of marketers and 13 percent of IT executives say that the relationships between the two are collaborative and productive.

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Topics: marketing, Boston, design, technology, creativity

Re-inventing Marketing for the Modern Day Consumer

Posted by Lauren Cohen on Wed, Sep 28, 2016

Written by Kayla Niedziejko

Re-inventing Marketing for the Modern Day Consumer 

Last week, I attended day 2 of MITX’s FutureM conference, and left with a completely new perspective of marketing in today’s society. As a recent graduate of business school, I was shocked to learn just how fast the industry has changed since earning my degree in 2015. Forget the 4 P’s—marketing in today’s world is about meeting people where they need to be met.

When I say today’s world, I’m not talking about “The Digital Age”—a jargon term that marketers love to use. If I wasn’t already aware, this conference solidified the idea that the digital age doesn’t exist as a separate entity. We are LIVING the digital age. It is ingrained in everything we do; from the moment we wake up in the morning to the second our head hits the pillow at night. The issue with marketing in a digitally savvy industry is understanding the consumer. How do we do that? Simply meet consumers, when and where they want to be met. However, that is easier said than done when the industry and technology is continuously changing.

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Topics: marketing, branding, digital marketing, customer experience, FutureM, technology

Culture of Innovation

Posted by Lauren Cohen on Thu, Aug 25, 2016

Innovation is having a moment. Brands, products and individuals are all striving to be and say that they are innovative. But unpacking this word has lead me to some bigger questions… what does it really mean to be truly innovative? How can you foster a culture of innovation within a company? How do you find and attract innovative people?  I had the opportunity to get more insight into my questions when attending a panel hosted by MITX called “Disruptive Innovators Series: The Anatomy of an Innovator.

The panel featured three speakers including Anne Marie Dumais, Open Innovation Program Impact Leader at GE, Ace Moghimi, AVP & Head of Innovation at Lab Of Forward Thinking and Dan O’Malley, Chief Digital Officer at Eastern Bank.  All of these individuals have helped to create a seat at the table for innovation within large companies in order to make disruptive change.

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Topics: marketing, digital marketing, Boston, Innovation, technology

Selling Technology to People Who Don’t Understand Technology

Posted by Taylor Haney on Thu, Feb 26, 2015

Our 2015 MITX eCommerce Summit is Tuesday! As we finish out this week we have one more guest blog for you. Ryan Mulloy, Experience Design ACD at SapientNitro discusses factors to consider when designing your eCommerce experience and content. Interested in guest blogging next month? E-mail taylor[at]mitx[dot]org.

As an Experience Design ACD at SapientNitro, he gets to work with some of today's biggest brands on cutting-edge omnichannel experiences that span desktop to mobile to in-store to DOOH. With over 15 years of experience to pull from, he finds himself most comfortable embedding himself in the culture of other companies and leveraging a creative background to design experiences that are useful, usable and desirable.

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Topics: e-commerce, MITX, technology