Re-inventing the Company Culture Wheel

Posted by Taylor Haney on Fri, Jun 19, 2015

This month we are sharing a few guest blog posts about company culture. In this post, Dan Adams, CEO of New England Network Solutions (NENS) explains the process of re-inventing their company culture and the overall outcomes.

Dan Adams, CEO of New England Network Solutions (NENS), is a southern California native turned New England transplant. Dan is a serial entrepreneur who ran his first retail operation at the age of 14. A Berkley School of Music graduate makes him a musician - gone techie - gone business owner who cannot go a day without appreciating all the meticulous patterns that life unfolds. @4NENS

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Topics: community, MITX

The Resurgence of SEO Data Science via Google’s Search Analytics Tool

Posted by Taylor Haney on Fri, Jun 12, 2015


Another insightful Data & Analytics themed blog post to share with you today. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Marc Choquette, Digital Media Analyst at Genuine Interactive.

Marc Choquette has more than six years experience working in SEO and web analytics on both the client and agency side. He is a 2008 graduate of Pepperdine University and is currently a digital media analyst at Genuine Interactive in Boston’s South End.

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Topics: MITX, data

A Shift in Mindset for Your Go-to-Market Strategy

Posted by Taylor Haney on Wed, May 27, 2015

Fantastic guest blog to share this week from Katelyn Stokes, Marketing Manager at AMP Agency. Katelyn gives some great insight on new product marketing strategy. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

Katelyn Stokes is an integrated marketing manager at AMP Agency and an adjunct professor at her alma mater, Boston University. She began her career in the bright lights of New York City at a large ad agency in the account services department. When returning to Boston, she joined AMP Agency as a Marketing Manager. In this role, she is responsible for developing the agency brand and helping grow the business through strategic storytelling.

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Topics: marketing, Product Development, MITX

What’s Artful and Scientific About Data?

Posted by Taylor Haney on Tue, May 19, 2015


Excited to share some Data & Analytics themed blog posts with you in the coming weeks. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Judah Philips, Author, "Building a Digital Analytics Organization".

Judah Phillips, CEO and Founder of SmartCurrent, helps people improve their analytics in order to identify and take advantage of the business opportunities that significantly impact results, achieve goals, and create value. He helps companies find innovative ways to use data and analytics to improve efficiency, increase revenue, reduce cost, and boost profitability. Judah specializes in strategic reviews and the resulting work required for enhancing the effectiveness of your business. Phillips has built and managed business and digital analytics teams for global companies worldwide during the last 17 years.

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Topics: MITX, data

Crumbling Cookies & Mending Walls

Posted by Taylor Haney on Wed, May 13, 2015


Excited to share some Data & Analytics themed blog posts with you in the coming weeks. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Victor Davidson, VP Group Account Director, Marketing Analytics at Havas Media.

Victor is the analytics lead for several of Havas Media's clients. As part of this, he manages big data, ad tech and attribution consulting for his clients. One of his greatest achievements was the implementation of a new KPI which helped deliver a 50% increase in ROI. He joined Havas Media from Lightspeed Research (a WPP company) where he was a Senior Research Manager of Behavioral Research. He comes with over 10 years of analytics and client service experience with companies like Forrester and Catalina Marketing. Victor has worked across a number of verticals including financial services, travel and CPG.

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Topics: MITX, data

Don’t Just Set It and Forget It: Successful Mobile Marketing Depends on Optimizing Media Channels

Posted by Taylor Haney on Fri, May 8, 2015

Excited to share another mobile guest blog post with you. This post, written by Kathy Pattison, Senior Vice President of Marketing at Fiksu discusses the important role media plays in all mobile marketing strategies.

In her role as Senior Vice President of Marketing at Fiksu, Kathy is responsible for driving thought leadership and market expansion in the mobile ad tech space, overseeing communications, branding, product marketing, and marketing program functions. Her years of experience in the high-growth stages of companies have proven invaluable, both in guiding Fiksu to its current position as an industry leader and shaping the company’s growth in the years to come. https://twitter.com/kathypattison

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Topics: MITX, mobile

For Business Large and Small, Mobile Remains an Opportunity

Posted by Taylor Haney on Thu, Apr 30, 2015

Excited to share another insightful mobile guest blog post with you. Christopher Litster (@cmlitster), Senior Vice President, Sales and Marketing at Constant Contact discusses the important of keeping an eye on trending mobile innovations. 

A member of the Constant Contact team since 2006, Chris has played a pivotal role in the company’s growth and product expansion and now oversees Constant Contact’s global sales and marketing strategy.  During his tenure he has served in a variety of senior sales and marketing positions, from leading Constant Contact’s web strategy and conversion marketing teams, to launching its first business unit based on an event management tool.  Through these roles he has developed a deep knowledge of the small business market the company serves.  

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Topics: MITX, mobile

3D or More 3D...That's the Question

Posted by Taylor Haney on Thu, Apr 23, 2015

Another great post this week from Karthik V Narayan, Sr. Experience Designer at Isobar. Karthik looks to the future of mobile and the role 3D will play. Interested in contributing to the MITX blog? Email taylor [at] mitx [dot] org.

Karthik V Narayan (@karthikvn) is a Sr. Experience Designer at Isobar and a former researcher at the Changing places group MIT media lab. Karthik’s research includes parametric design, strategy and innovation with a keen interest in IOT both on a micro and macro scale.

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Topics: MITX, mobile

Mobilizing the Customer Experience Economy Beyond M-Commerce

Posted by Taylor Haney on Fri, Apr 17, 2015

This month we are talking mobile and we're excited to share a new guest blog with you written by Paul Henderson, CMO at HeyWire. Paul discusses the importance of a mobile customer experience strategy. 

Paul Henderson is Chief Marketing Officer for HeyWire, the leading enterprise text messaging service for connecting customers with businesses. He has more than 20 years of experience leading marketing, business development, product and customer experience teams at a variety of companies, including Avid Technologies, Axeda, Intel, Intuit and Sun Microsystems. To reach Paul on Twitter, follow @paulfhenderson.

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Topics: MITX, mobile

2015 MITX eCommerce Summit Storify #MITXECS

Posted by Taylor Haney on Thu, Mar 19, 2015
Hopefully you were able to join us at the 2015 MITX eCommerce Summit earlier this month! If you weren't able to attend or just want to review some of the key take-aways, check out our #MITXECS storify below.
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Topics: e-commerce, MITX