Surviving Our Faster Future

Posted by Lauren Cohen on Tue, Oct 11, 2016

Written by Brigid Sweeney, Manager, Global Agency Marketing & Business Development at Racepoint Global (and MITX FLG alumnus)

On September 21st, I attended MITX’s FutureM conference, where I was witness to inspiring conversations and breakthrough ideas from C-level executives and other industry professionals. I am no stranger to MITX – I have been attending MITX events and workshops throughout my professional career and just last year, was selected to join their Future Leaders Group (FLG). During my time in the FLG, I was lucky enough to work with seven other young professionals who were elected into the program based on leadership skills, entrepreneurial spirit, and early impact on the Massachusetts innovation ecosystem. The FLG offers young professionals the opportunity to network and meet with esteemed industry leaders such as Brian Halligan, CEO of HubSpot, and Diane Hessan, former President & CEO of C Space. Although I’ve since graduated from the FLG, I was able to return for their 2016 FutureM conference and sit in on Joi Ito’s Inspire Talk.

Read More

Topics: marketing, digital marketing, technology, content, social, social media, MITX, FutureM

Creating a Seamless Customer Experience

Posted by Katharine Panessidi on Tue, Jun 21, 2016

This year’s MITX eCommerce Summit on July 25th is focused on understanding what customers want and delivering them a seamless shopping experience. Defining and delivering a seamless experience can differ by category, however, because the same customer will behave differently depending on what they are purchasing. Combine the complexity of shopper behavior with selling a big-ticket item online, like furniture, and it requires a unique approach. An approach that respects and builds on the importance of brick-and-mortar stores to customers in a retail segment where 96% of the purchases still happen in a store.

Here are some learnings in how we approach turning furniture shoppers into furniture customers:

Read More

Topics: MITX, e-commerce, ecommerce, seamless, customer experience, mobile, attribution, omnichannel, path to purchase, content, retail, brick and mortar

A Data-Driven Framework

Posted by Katharine Panessidi on Tue, May 31, 2016

Join us on June 2nd for the MITX Data Summit! Advisory Board Member, Victor Davidson, VP/Director, Analytics, Research & Technology, Havas Media, has written a blog that provides us with a sneak preview of what we'll be talking about on stage at this event. Register for the Data Summit here

I’m excited to join the MITX Data Summit later this week.  Having attended this conference multiple times, I know the content will be fantastic, and I always come away with some practical insights I can take to my clients.  In particular, this year we’ll be talking a lot about building a data driven marketing organization.  This is a topic I hear from clients quite often.  What is a data driven marketing organization?  I think it involves a number of different pieces, but where it differs from a traditional marketing organization is that decisions are made through a test and learn, metrics focused framework.  Nearly all marketing decisions can now be made using some type of data to evaluate their successfulness: from creative and media optimization to the selection of a technology stack and CRM tactics.

But what does this data driven framework actually look like you might ask.  I work within the DBi Consulting arm of Havas.  When we engage with clients, we use the tried and tested framework from the CRM and IT space: technology, people and process.  We align each of these in a matrix against data collection, communication and action.  In this way, we can help clients understand what technology they need, who will manage it and how it will fit into the larger organization.  What we’ve found is that most marketers actually have a strong awareness of the different technologies in the market.  For example, when I took a quick poll of my clients, nearly all of them had heard of a Data Management Platform (DMP) and most had a strong sense of what a DMP was used for.  Indeed, nearly half of them had already deployed a DMP.  I use a DMP as an example because I think this is the type of technology that underlies a truly data driven marketing organization.  

Read More

Topics: marketing, digital marketing, measurement & analytics, MITX, data, advertising, analytics

5 TED Talks to Make You Rethink Leadership and Culture at Work

Posted by Justine Andrews on Tue, Feb 2, 2016

To prepare for our upcoming Talent and Career Development Summit, MITX Digital & Community Specialist, Justine Andrews, shares the top five TED Talks to spark conversation about leadership and culture in the workplace. 

Read More

Topics: career, talent, Leadership, MITX

Innovation Identity: Making Design Thinking Work in the Organization You Have Today

Posted by Justine Andrews on Thu, Nov 19, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To spark conversation, Daniel Ostrower, member of the Design Summit advisory board, wrote a blog on innovation and design thinking. Register for the Design Summit here

Read More

Topics: design, MITX, Innovation

Justify Your Trip to MITX's FutureM

Posted by Justine Andrews on Thu, Sep 17, 2015

Do you need to get approval from your company to attend #FutureM15? We can help! We created the letter below to provide to your boss and help explain the value you will add to your company from attending FutureM. 

Read More

Topics: New England, FutureM, Boston, MITX

Little Details, Big Meaning: Microinteractions in Experience Design

Posted by Justine Andrews on Mon, Sep 14, 2015

This month's blog topic is experience design. This post was written by SapientNitro's Michael Restiano and talks about the little details in experience design that can turn into cultural signifiers. 

Read More

Topics: branding, website, app, tinder, experience, microinteractions, design, MITX

What is Social Media?

Posted by Taylor Haney on Fri, Jul 24, 2015

Here is a new post as part of our social media theme for July. Jenna Deutsch, Interactive Project Manager at SapientNitro shares her definition of what exactly social media is.

Jenna (@JennaDeutsch) is an interactive project manager at SapientNitro. She can often be found tweeting about running, traveling, AdWeek, Ram Trucks, November Project, ice cream, and Boston. When she’s not managing OLA campaigns, she can be found running the stairs of Harvard Stadium, making to-do lists in her Moleskine, eating a Harvest Bowl at Sweetgreen, or researching her next trip.

Read More

Topics: social, MITX, social media

Your Next Best Move Could Be a Hammock

Posted by Taylor Haney on Wed, Jul 15, 2015

Here is another insightful post for our company culture theme. Christian Habermann, Founder of Auctus Marketing takes a look at how companies express their culture and various trends within the space.

Christian Habermann is the founder of Auctus Marketing and is a leader and innovator in the online marketing & SEO world. He lives and works in Boston where he is very involved in the start up scene. He loves to help companies of all sizes, from big Fortune 1000 companies to start ups, embrace the online marketing world and help to grow their business. He is the author of "SEO for 2014" and holds and MBA in marketing from Vanderbilt.

Read More

Topics: community, MITX

"You Are Not Your Job … You Are Not Your F***Ing Khakis."

Posted by Taylor Haney on Fri, Jun 26, 2015

Another great post for our Company Culture theme this month from Eric Tabone, Manager, Staffing Partner at SapientNitro. Eric takes a look at the roots of a great company culture and how to find the perfect fit for you. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

In his mind, Eric Tabone is a billionaire tycoon who just works for fun. In reality, he’s a resource manager for creative talent at SapientNitro in Boston, with deep experience in project and organizational management. Having worked as Employee #3 in a previous life, Employee #90020 in his current, and a few others in between, he’s keenly interested in culture and operations at scale, the tensions in between, and how we can improve upon it all. He is constantly torn between his opposing desires to organize and to creatively break it all apart.

Read More

Topics: community, MITX