Surviving Our Faster Future

Posted by Lauren Cohen on Tue, Oct 11, 2016

Written by Brigid Sweeney, Manager, Global Agency Marketing & Business Development at Racepoint Global (and MITX FLG alumnus)

On September 21st, I attended MITX’s FutureM conference, where I was witness to inspiring conversations and breakthrough ideas from C-level executives and other industry professionals. I am no stranger to MITX – I have been attending MITX events and workshops throughout my professional career and just last year, was selected to join their Future Leaders Group (FLG). During my time in the FLG, I was lucky enough to work with seven other young professionals who were elected into the program based on leadership skills, entrepreneurial spirit, and early impact on the Massachusetts innovation ecosystem. The FLG offers young professionals the opportunity to network and meet with esteemed industry leaders such as Brian Halligan, CEO of HubSpot, and Diane Hessan, former President & CEO of C Space. Although I’ve since graduated from the FLG, I was able to return for their 2016 FutureM conference and sit in on Joi Ito’s Inspire Talk.

Read More

Topics: marketing, digital marketing, technology, content, social, social media, MITX, FutureM

Re-inventing Marketing for the Modern Day Consumer

Posted by Lauren Cohen on Wed, Sep 28, 2016

Written by Kayla Niedziejko

Re-inventing Marketing for the Modern Day Consumer 

Last week, I attended day 2 of MITX’s FutureM conference, and left with a completely new perspective of marketing in today’s society. As a recent graduate of business school, I was shocked to learn just how fast the industry has changed since earning my degree in 2015. Forget the 4 P’s—marketing in today’s world is about meeting people where they need to be met.

When I say today’s world, I’m not talking about “The Digital Age”—a jargon term that marketers love to use. If I wasn’t already aware, this conference solidified the idea that the digital age doesn’t exist as a separate entity. We are LIVING the digital age. It is ingrained in everything we do; from the moment we wake up in the morning to the second our head hits the pillow at night. The issue with marketing in a digitally savvy industry is understanding the consumer. How do we do that? Simply meet consumers, when and where they want to be met. However, that is easier said than done when the industry and technology is continuously changing.

Read More

Topics: FutureM, marketing, digital marketing, customer experience, branding, technology

Three #FollowFridays from FutureM

Posted by Justine Andrews on Tue, Oct 27, 2015

FutureM is over, but that doesn't mean the learning needs to end. Angelina Gennis, marketing strategist at SapientNitro, wraps up FutureM by sharing three speakers to follow on Twitter to keep the innovation going. 

Read More

Topics: #followfriday, FutureM, twitter, social media

Justify Your Trip to MITX's FutureM

Posted by Justine Andrews on Thu, Sep 17, 2015

Do you need to get approval from your company to attend #FutureM15? We can help! We created the letter below to provide to your boss and help explain the value you will add to your company from attending FutureM. 

Read More

Topics: New England, FutureM, Boston, MITX

Hug Your Competitor!

Posted by Taylor Haney on Thu, Jun 4, 2015

As we are in the process of building our 2015 FutureM schedule we wanted to start giving you some insight into exactly what you will be seeing at this year's event. FutureM session moderator, Anita Brearton, CEO and Co-founder of CabinetM, explores the future of marketing and learning from the competition in this new blog post. Don't miss Anita's session, "Managing the Complexity of Today’s Digital Marketing Mix" at FutureM 2015. Register today! 

Anita Brearton is an experienced high technology start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She is the co-founder and CEO of CabinetM, a discovery platform for the marketing industry that is changing how marketers and marketing technology companies connect. Anita is a member of Golden Seeds and Launchpad Venture Group, and serves as the Vice Chair of Mass Ventures.

Read More

Topics: marketing, FutureM

FutureM 2015 Opens Registration for 6th Annual Conference

Posted by Taylor Haney on Tue, May 5, 2015
Read More

Topics: FutureM