The Innovator's Playground

Posted by Lauren Cohen on Thu, Oct 27, 2016

By John Marshall, Chief Strategy and Innovation Officer at Lippincott, a creative consultancy.

 

Today, now, at this very moment, is the slowest pace of change you will experience in the rest of your life.
Reading the headlines, it’s clear an unsettlingly different world is emerging. Amazon is working on a version of its Alexa assistant that can understand emotions. A machine is predicted to join a corporate board of directors within 10 years. Children born today will very probably not learn to drive, nor visit a physician for a checkup when they are 20.

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Topics: Innovation, technology, design, marketing, data

Art and Science: Get Your Tech Team to Embrace Design Thinking

Posted by Lauren Cohen on Wed, Sep 28, 2016

Written by Keith LaFerriere, Verndale

Since the term was coined in 2008, "design thinking" has gone from a novel concept to a requirement for any successful marketing team -- but getting both creative and tech on the same page can be a bigger challenge than many executives anticipate.

A recent 2015 CMO Digital Benchmark study confirmed that the vast majority of creative and tech team members speak different languages: only 30 percent of marketers and 13 percent of IT executives say that the relationships between the two are collaborative and productive.

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Topics: Boston, marketing, design, creativity, technology

How to Create Things People Love: 3 Important Things

Posted by Justine Andrews on Tue, Nov 24, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. Speaker, Ed Boudrot, has written a blog that provides us with a sneak preview of what he'll be talking about on stage at this session "Creating Products that People Love." Register for the Design Summit here

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Topics: Product Development, experience, design

Boston’s Dearth of Design Talent

Posted by Justine Andrews on Mon, Nov 23, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To set the tone, Brett Bishop of Capital One wrote a blog on Boston's reputation when it comes to design and creativity. Register for the Design Summit here

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Topics: Boston, design, creativity

Innovation Identity: Making Design Thinking Work in the Organization You Have Today

Posted by Justine Andrews on Thu, Nov 19, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To spark conversation, Daniel Ostrower, member of the Design Summit advisory board, wrote a blog on innovation and design thinking. Register for the Design Summit here

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Topics: design, MITX, Innovation

Little Details, Big Meaning: Microinteractions in Experience Design

Posted by Justine Andrews on Mon, Sep 14, 2015

This month's blog topic is experience design. This post was written by SapientNitro's Michael Restiano and talks about the little details in experience design that can turn into cultural signifiers. 

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Topics: branding, website, app, tinder, experience, microinteractions, design, MITX