Follow the Data: Personalization Beyond the Homepage

Posted by Lauren Cohen on Thu, Jan 12, 2017

Written by Logan Goulett, Customer Success Manager, Evergage 

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Topics: ecommerce, data, marketing, digital, digital marketing

The Innovator's Playground

Posted by Lauren Cohen on Thu, Oct 27, 2016

By John Marshall, Chief Strategy and Innovation Officer at Lippincott, a creative consultancy.

 

Today, now, at this very moment, is the slowest pace of change you will experience in the rest of your life.
Reading the headlines, it’s clear an unsettlingly different world is emerging. Amazon is working on a version of its Alexa assistant that can understand emotions. A machine is predicted to join a corporate board of directors within 10 years. Children born today will very probably not learn to drive, nor visit a physician for a checkup when they are 20.

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Topics: Innovation, technology, design, marketing, data

A Data-Driven Framework

Posted by Katharine Panessidi on Tue, May 31, 2016

Join us on June 2nd for the MITX Data Summit! Advisory Board Member, Victor Davidson, VP/Director, Analytics, Research & Technology, Havas Media, has written a blog that provides us with a sneak preview of what we'll be talking about on stage at this event. Register for the Data Summit here

I’m excited to join the MITX Data Summit later this week.  Having attended this conference multiple times, I know the content will be fantastic, and I always come away with some practical insights I can take to my clients.  In particular, this year we’ll be talking a lot about building a data driven marketing organization.  This is a topic I hear from clients quite often.  What is a data driven marketing organization?  I think it involves a number of different pieces, but where it differs from a traditional marketing organization is that decisions are made through a test and learn, metrics focused framework.  Nearly all marketing decisions can now be made using some type of data to evaluate their successfulness: from creative and media optimization to the selection of a technology stack and CRM tactics.

But what does this data driven framework actually look like you might ask.  I work within the DBi Consulting arm of Havas.  When we engage with clients, we use the tried and tested framework from the CRM and IT space: technology, people and process.  We align each of these in a matrix against data collection, communication and action.  In this way, we can help clients understand what technology they need, who will manage it and how it will fit into the larger organization.  What we’ve found is that most marketers actually have a strong awareness of the different technologies in the market.  For example, when I took a quick poll of my clients, nearly all of them had heard of a Data Management Platform (DMP) and most had a strong sense of what a DMP was used for.  Indeed, nearly half of them had already deployed a DMP.  I use a DMP as an example because I think this is the type of technology that underlies a truly data driven marketing organization.  

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Topics: marketing, digital marketing, measurement & analytics, MITX, data, advertising, analytics

The Data Talent Shortage is Not Where You Think

Posted by Katharine Panessidi on Mon, May 23, 2016

Join us on June 2nd for the MITX Data Summit! Advisory Board Members, Thomas Hubbard, who is the VP,  Head of Global Marketing at Kaspersky Lab, has written a blog that provides us with a sneak preview of what we'll be talking about on stage at this event. Register for the Data Summit here

Tom Hubbard is the Vice President, Head of Global Digital Marketing at Kaspersky Lab.  He is responsible for UX, Media, SEO, Analytics and Web Development, among many other activities, in 200+ countries. Prior to Kaspersky Lab he was the Vice President, Online Marketing at Euro RSCG Edge.

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Topics: Boston, data, advertising, analytics

How to Use Data and Analytics to Choose Where to Invest Your Marketing Dollars

Posted by Justine Andrews on Wed, Nov 25, 2015

This blog post is about how to leverage your data and analytics team. Charlotte Jackson, Senior Manager Strategy and Analytics at Sapient Nitro, talks about how to use data and analytics to choose where to invest your marketing dollars.

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Topics: marketing, strategy, data, analytics

The Resurgence of SEO Data Science via Google’s Search Analytics Tool

Posted by Taylor Haney on Fri, Jun 12, 2015


Another insightful Data & Analytics themed blog post to share with you today. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Marc Choquette, Digital Media Analyst at Genuine Interactive.

Marc Choquette has more than six years experience working in SEO and web analytics on both the client and agency side. He is a 2008 graduate of Pepperdine University and is currently a digital media analyst at Genuine Interactive in Boston’s South End.

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Topics: MITX, data

What’s Artful and Scientific About Data?

Posted by Taylor Haney on Tue, May 19, 2015


Excited to share some Data & Analytics themed blog posts with you in the coming weeks. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Judah Philips, Author, "Building a Digital Analytics Organization".

Judah Phillips, CEO and Founder of SmartCurrent, helps people improve their analytics in order to identify and take advantage of the business opportunities that significantly impact results, achieve goals, and create value. He helps companies find innovative ways to use data and analytics to improve efficiency, increase revenue, reduce cost, and boost profitability. Judah specializes in strategic reviews and the resulting work required for enhancing the effectiveness of your business. Phillips has built and managed business and digital analytics teams for global companies worldwide during the last 17 years.

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Topics: MITX, data

Crumbling Cookies & Mending Walls

Posted by Taylor Haney on Wed, May 13, 2015


Excited to share some Data & Analytics themed blog posts with you in the coming weeks. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Victor Davidson, VP Group Account Director, Marketing Analytics at Havas Media.

Victor is the analytics lead for several of Havas Media's clients. As part of this, he manages big data, ad tech and attribution consulting for his clients. One of his greatest achievements was the implementation of a new KPI which helped deliver a 50% increase in ROI. He joined Havas Media from Lightspeed Research (a WPP company) where he was a Senior Research Manager of Behavioral Research. He comes with over 10 years of analytics and client service experience with companies like Forrester and Catalina Marketing. Victor has worked across a number of verticals including financial services, travel and CPG.

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Topics: MITX, data