Art and Science: Get Your Tech Team to Embrace Design Thinking

Posted by Lauren Cohen on Wed, Sep 28, 2016

Written by Keith LaFerriere, Verndale

Since the term was coined in 2008, "design thinking" has gone from a novel concept to a requirement for any successful marketing team -- but getting both creative and tech on the same page can be a bigger challenge than many executives anticipate.

A recent 2015 CMO Digital Benchmark study confirmed that the vast majority of creative and tech team members speak different languages: only 30 percent of marketers and 13 percent of IT executives say that the relationships between the two are collaborative and productive.

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Topics: Boston, marketing, design, creativity, technology

Boston’s Dearth of Design Talent

Posted by Justine Andrews on Mon, Nov 23, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To set the tone, Brett Bishop of Capital One wrote a blog on Boston's reputation when it comes to design and creativity. Register for the Design Summit here

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Topics: Boston, design, creativity