Creating a Seamless Customer Experience

Posted by Katharine Panessidi on Tue, Jun 21, 2016

This year’s MITX eCommerce Summit on July 25th is focused on understanding what customers want and delivering them a seamless shopping experience. Defining and delivering a seamless experience can differ by category, however, because the same customer will behave differently depending on what they are purchasing. Combine the complexity of shopper behavior with selling a big-ticket item online, like furniture, and it requires a unique approach. An approach that respects and builds on the importance of brick-and-mortar stores to customers in a retail segment where 96% of the purchases still happen in a store.

Here are some learnings in how we approach turning furniture shoppers into furniture customers:

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Topics: e-commerce, seamless, customer experience, omnichannel, path to purchase, content, brick and mortar, MITX, mobile, ecommerce, attribution, retail