Your Next Best Move Could Be a Hammock

Posted by Taylor Haney on Wed, Jul 15, 2015

Here is another insightful post for our company culture theme. Christian Habermann, Founder of Auctus Marketing takes a look at how companies express their culture and various trends within the space.

Christian Habermann is the founder of Auctus Marketing and is a leader and innovator in the online marketing & SEO world. He lives and works in Boston where he is very involved in the start up scene. He loves to help companies of all sizes, from big Fortune 1000 companies to start ups, embrace the online marketing world and help to grow their business. He is the author of "SEO for 2014" and holds and MBA in marketing from Vanderbilt.

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Topics: community, MITX

"You Are Not Your Job … You Are Not Your F***Ing Khakis."

Posted by Taylor Haney on Fri, Jun 26, 2015

Another great post for our Company Culture theme this month from Eric Tabone, Manager, Staffing Partner at SapientNitro. Eric takes a look at the roots of a great company culture and how to find the perfect fit for you. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

In his mind, Eric Tabone is a billionaire tycoon who just works for fun. In reality, he’s a resource manager for creative talent at SapientNitro in Boston, with deep experience in project and organizational management. Having worked as Employee #3 in a previous life, Employee #90020 in his current, and a few others in between, he’s keenly interested in culture and operations at scale, the tensions in between, and how we can improve upon it all. He is constantly torn between his opposing desires to organize and to creatively break it all apart.

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Topics: community, MITX

Re-inventing the Company Culture Wheel

Posted by Taylor Haney on Fri, Jun 19, 2015

This month we are sharing a few guest blog posts about company culture. In this post, Dan Adams, CEO of New England Network Solutions (NENS) explains the process of re-inventing their company culture and the overall outcomes.

Dan Adams, CEO of New England Network Solutions (NENS), is a southern California native turned New England transplant. Dan is a serial entrepreneur who ran his first retail operation at the age of 14. A Berkley School of Music graduate makes him a musician - gone techie - gone business owner who cannot go a day without appreciating all the meticulous patterns that life unfolds. @4NENS

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Topics: community, MITX

The Resurgence of SEO Data Science via Google’s Search Analytics Tool

Posted by Taylor Haney on Fri, Jun 12, 2015


Another insightful Data & Analytics themed blog post to share with you today. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Marc Choquette, Digital Media Analyst at Genuine Interactive.

Marc Choquette has more than six years experience working in SEO and web analytics on both the client and agency side. He is a 2008 graduate of Pepperdine University and is currently a digital media analyst at Genuine Interactive in Boston’s South End.

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Topics: MITX, data

BI and the (un)necessity of now

Posted by Taylor Haney on Mon, Jun 8, 2015


Another fantastic Data & Analytics themed blog post to share with you today. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by David Drollette, Sr. Director, Analytics at Wayfair.

David Drollette is the Senior Director of Analytics at Boston e-commerce retailer Wayfair, overseeing Business Intelligence and Data Science functions. David joined Wayfair in January 2006, working in various finance positions before pivoting to a leadership role within analytics. He holds a degree in Mathematics and Physics from Ithaca College.

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Hug Your Competitor!

Posted by Taylor Haney on Thu, Jun 4, 2015

As we are in the process of building our 2015 FutureM schedule we wanted to start giving you some insight into exactly what you will be seeing at this year's event. FutureM session moderator, Anita Brearton, CEO and Co-founder of CabinetM, explores the future of marketing and learning from the competition in this new blog post. Don't miss Anita's session, "Managing the Complexity of Today’s Digital Marketing Mix" at FutureM 2015. Register today! 

Anita Brearton is an experienced high technology start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She is the co-founder and CEO of CabinetM, a discovery platform for the marketing industry that is changing how marketers and marketing technology companies connect. Anita is a member of Golden Seeds and Launchpad Venture Group, and serves as the Vice Chair of Mass Ventures.

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Topics: marketing, FutureM

A 360 View of Viewability: We All Have a Stake

Posted by Taylor Haney on Tue, Jun 2, 2015

Weren't able to attend our Bots and Booze event last month or interested in learning more about the topic? Well, you're in luck! Check out this fantastic blog post from one of our viewability speakers Kim Riedell, SVP of Product & Marketing at Digilant. 

For over 20 years Kim has been leading teams that create innovative solutions for the ad tech industry. She enjoys navigating the wild world of product management to develop industry leading technology platforms. Prior to joining Digilant’s executive team, Kim ran business operations, marketing and client account management at Rakuten Loyalty. Kim has also held executive roles at Valassis, where she built omnichannel solutions for advertisers, and at Commission Junction, a Conversant Company, where she was responsible for advertiser and publisher relationships, and business operations in the US. Early in her career Kim held marketing and business development positions at Student Advantage, Lightbridge, Inc., and MCI Worldcom. Presently, Kim serves on the Board of Directors for Simmons School of Management.

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Topics: digital, advertising

A Shift in Mindset for Your Go-to-Market Strategy

Posted by Taylor Haney on Wed, May 27, 2015

Fantastic guest blog to share this week from Katelyn Stokes, Marketing Manager at AMP Agency. Katelyn gives some great insight on new product marketing strategy. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

Katelyn Stokes is an integrated marketing manager at AMP Agency and an adjunct professor at her alma mater, Boston University. She began her career in the bright lights of New York City at a large ad agency in the account services department. When returning to Boston, she joined AMP Agency as a Marketing Manager. In this role, she is responsible for developing the agency brand and helping grow the business through strategic storytelling.

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Topics: marketing, Product Development, MITX

What’s Artful and Scientific About Data?

Posted by Taylor Haney on Tue, May 19, 2015


Excited to share some Data & Analytics themed blog posts with you in the coming weeks. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Judah Philips, Author, "Building a Digital Analytics Organization".

Judah Phillips, CEO and Founder of SmartCurrent, helps people improve their analytics in order to identify and take advantage of the business opportunities that significantly impact results, achieve goals, and create value. He helps companies find innovative ways to use data and analytics to improve efficiency, increase revenue, reduce cost, and boost profitability. Judah specializes in strategic reviews and the resulting work required for enhancing the effectiveness of your business. Phillips has built and managed business and digital analytics teams for global companies worldwide during the last 17 years.

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Topics: MITX, data

Crumbling Cookies & Mending Walls

Posted by Taylor Haney on Wed, May 13, 2015


Excited to share some Data & Analytics themed blog posts with you in the coming weeks. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Victor Davidson, VP Group Account Director, Marketing Analytics at Havas Media.

Victor is the analytics lead for several of Havas Media's clients. As part of this, he manages big data, ad tech and attribution consulting for his clients. One of his greatest achievements was the implementation of a new KPI which helped deliver a 50% increase in ROI. He joined Havas Media from Lightspeed Research (a WPP company) where he was a Senior Research Manager of Behavioral Research. He comes with over 10 years of analytics and client service experience with companies like Forrester and Catalina Marketing. Victor has worked across a number of verticals including financial services, travel and CPG.

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Topics: MITX, data