How to Create Things People Love: 3 Important Things

Posted by Justine Andrews on Tue, Nov 24, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. Speaker, Ed Boudrot, has written a blog that provides us with a sneak preview of what he'll be talking about on stage at this session "Creating Products that People Love." Register for the Design Summit here

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Topics: Product Development, experience, design

Boston’s Dearth of Design Talent

Posted by Justine Andrews on Mon, Nov 23, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To set the tone, Brett Bishop of Capital One wrote a blog on Boston's reputation when it comes to design and creativity. Register for the Design Summit here

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Topics: Boston, design, creativity

Innovation Identity: Making Design Thinking Work in the Organization You Have Today

Posted by Justine Andrews on Thu, Nov 19, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To spark conversation, Daniel Ostrower, member of the Design Summit advisory board, wrote a blog on innovation and design thinking. Register for the Design Summit here

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Topics: design, MITX, Innovation

Three #FollowFridays from FutureM

Posted by Justine Andrews on Tue, Oct 27, 2015

FutureM is over, but that doesn't mean the learning needs to end. Angelina Gennis, marketing strategist at SapientNitro, wraps up FutureM by sharing three speakers to follow on Twitter to keep the innovation going. 

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Topics: #followfriday, FutureM, twitter, social media

The Three Most Important Takeaways of FutureM 2015

Posted by Justine Andrews on Fri, Oct 16, 2015

Last week was MITX's largest event, FutureM. Throughout three days of sessions and keynotes, there were valueable lessons that apply not just to marketing, but any area of business. This is a wrap up of FutureM takeaways written by Iris Cullinan, Associate Manager, at AMP. 

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How to Make the Most Out of Attending FutureM

Posted by Justine Andrews on Tue, Sep 29, 2015

 

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Justify Your Trip to MITX's FutureM

Posted by Justine Andrews on Thu, Sep 17, 2015

Do you need to get approval from your company to attend #FutureM15? We can help! We created the letter below to provide to your boss and help explain the value you will add to your company from attending FutureM. 

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Topics: New England, FutureM, Boston, MITX

Little Details, Big Meaning: Microinteractions in Experience Design

Posted by Justine Andrews on Mon, Sep 14, 2015

This month's blog topic is experience design. This post was written by SapientNitro's Michael Restiano and talks about the little details in experience design that can turn into cultural signifiers. 

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Topics: branding, website, app, tinder, experience, microinteractions, design, MITX

4 Lessons We Learned from MITX's Influence(her) Panel

Posted by Justine Andrews on Thu, Aug 27, 2015

This month, we're sharing a review of our first Influence(her) event: "Off the Record." For this shared review, Justine Andrews and Kate Hoffman recall the most memorable lessons from last week's "Off the Record" panel. 

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Topics: Boston, Lessons, Influence(her), WomenLeaders, Leadership, MITXher

What is Social Media?

Posted by Taylor Haney on Fri, Jul 24, 2015

Here is a new post as part of our social media theme for July. Jenna Deutsch, Interactive Project Manager at SapientNitro shares her definition of what exactly social media is.

Jenna (@JennaDeutsch) is an interactive project manager at SapientNitro. She can often be found tweeting about running, traveling, AdWeek, Ram Trucks, November Project, ice cream, and Boston. When she’s not managing OLA campaigns, she can be found running the stairs of Harvard Stadium, making to-do lists in her Moleskine, eating a Harvest Bowl at Sweetgreen, or researching her next trip.

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Topics: social, MITX, social media