Friday, January 27, 2012
8:00 AM – 2:00 PM
Technology innovation, business model evolution and creative marketing strategies are helping e-commerce businesses build loyal customers who convert the first time, buy more and keep coming back. Join us on January 27th, 2012 at the Microsoft NERD, to learn how.
SESSIONS
Keynotes : Lessons from Leaders
These two fast paced keynotes will highlight the success, innovation and future of 2 of Massachusetts largest e-commerce companies.
Mobile Ecommerce: Enabling integrated multi-channel experience
Prat Vemana, Director, Mobile Strategy, Staples
Dusan Koljensic, XD Director from SapientNitro
How do you build a comprehensive purchasing journey for your customers cross multiple mediums? Find out about some of the steps Staples took in this fast paced case-study.
They will cover the total online+mobile+store experience highlighting:
- Where does the purchase intent start?
- What is a purchase continuum?
- Beginning of a relationship continuum
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Email+: Using Other Channels and Technologies to Complement Email
Billy Conway - VP GSI Global Marketing Services, GSI Commerce
Email still reigns as most brands’ primary relationship management tool but as technologies develop it’s challenging to know how to use those developments to complement or improve email communications.
Through tactical examples and best practices, this session will explore how channels like social, mobile and video can be used with email to create a more integrated customer experience.
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Build, engage and monetize a social media community
Bridget O'Brien, VP Marketing, Brand & Communications, Vistaprint
This session will explore the tactics and insights that leading e-commerce company Vistaprint has used to build a high engaged, vocal and revenue generating social community of more than 120K.
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Inbound Marketing for E-Commerce success
John Marcus III, Director of eCommerce, HubSpot
View John's Slides
Join HubSpot as they create the blueprint for e-commerce success using content as the foundation. Explore how to effectively nurture non-transacted product and non-product leads by using blogs, buyers’ guides, and targeted email marketing can increase sales and turn more of your customers and leads into loyal advocates.
Learn how to:
- Nurture non-transacted contacts into customers with behavior-based nurturing
- Allow prospective customers to self-select through educational and informative content
- Capture more contacts and email address using the “give / get” principle
Bring a notepad and be ready for plenty of examples and processes that you can use to capture the “95%” of website visitors that do not buy on their first visit. Turning even a small portion of your anonymous visitors into sales can lead to double digit growth in sales month on month.
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Card-Linked Marketing: Driving Sales Without Discounting
Tom Beecher, President & CEO, Cartera Commerce
A new generation of “deal first” shoppers has arrived, born from the prolonged recession, the rise of “deals”, and technology innovations that makes it easier than ever to price shop. How can retailers acquire and retain deal-first shoppers, without resorting to margin-killing sales and discounts? Many are turning to card-linked offers, a new strategy that motivates shoppers with sustainable rewards linked to the cards they use, and the currencies they collect. Cartera Commerce’s CEO Tom Beecher will explain how retailers are using card-linked offers to drive profitable sales with trackable ROI.
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The Future of Data Collection and Privacy
Lelah Manz, Chief Strategist, Commerce, Akamai Technologies, Inc.
The Future of Data Collection and Privacy: Commerce sites are rapidly increasing their use of 3rd party services to capture data from their sites for the purposes of advertising and analytics. While this growing dataset is driving more effective targeted, personalized, and even localized campaigns, it is not without implications. 3rd party tags not only have a significant performance impact for your end users, but have resulted in a complex web of implementation complications, oversight and management for your teams. To complicate matters further, new privacy regulations in the EU and rumblings of new regulations in the US, have the potential to increase the oversight effort exponentially. This session explores the future of data collection and the actions you can take now to prepare for a new era of consumer data privacy.
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Building Loyalty at Shoebuy.com: Customer Experience & Analytics
James Keller, CMO, Shoebuy.com
Explore how Shoebuy.com has grown to become one of the largest and most heavily visited apparel shopping sites on the web. This session will emphasize how Shobuy.com uses analytics, benchmarking and how focusing on customer experience contributes to new customer acquisition, retention, and loyalty.
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Enabling Multi-Channel Solutions Across the Customer Lifecycle
Gary Lombardo, Multichannel & Mobile Product Marketing, Demandware
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