The Science of Marketing: Using Data & Analytics for Winning


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This full-day summit will bring together the top minds in the industry to share proven best practices for business success. Topics covered include: web personalization, email strategies, predictive analytics, using social media data, precision targeting, digital media analytics and customer research. Spend one day out of the office and return with proven strategies, new solutions and tools, and key insight to guide you towards creating a successful data and analytics plan.

8:00 AM - 8:30 AM Breakfast/Networking/Registration
8:30 AM - 9:05 AM Leveraging Data and Analytics for Your Marketing Strategy
  -Jesse Harriott, Ph.D., Chief Analytics Officer, Constant Contact
-Dave Krupinksi, Co-Founder & Chief Technology Officer,
9:10 AM – 9:45 AM Baking the Best Customer Relationships
  -Shawn Utke, Vice President, Brand Insights & Research, Panera
9:50 AM - 10:25 AM Holistic Analytics: Analysis Outside the Silo
  -Patrick Acosta, Senior Vice President Director of Analytics, mullen
-Jeff O'Neill, Vice President Digital/Social Analytics, mullen
-Trupti Patil, Vice President Digital Analytics, mullen
-Jon Turner, Vice President Advanced Analytics, mullen
  Room A Room B
10:35 AM - 11:10 AM New Approaches to Targeting: Using Tech to Find your Best Customers The Secret Sauce to Manageable Personalization: Small Steps, Big Impacts
  -Leon Barsoumian, Vice President Director, Analytics and Insights, Havas
-Brian Dalessandro, Vice President Data Science, Media6degrees
-Jay Habegger, Chief Executive Officer, OwnerIQ, Inc.
-Moderator: Eric Porres, Chief Marketing Officer, Rocket Fuel
-Jason Fields, Vice President, Agency Oasis
-Nick Laidlaw, Chief Technology Officer, Agency Oasis
11:15 AM - 11:50 AM Analytically-Aligned Decision Making in the Multi-Agency Context Data & Analytics: Fueling a New Approach to Customer-Centric Marketing
  -Sonia Chung, Head of Insights Strategy, Agency Business Development, Google
-Manu Mathew, Co-Founder and Chief Executive Officer, Visual IQ
-Paul Musante, Vice President, Marketing - U.S. Investment Services, T. Rowe Price
-Don Ryan, Senior Partner, iKnowtion
-Moderator: Cesar A. Brea, Partner, Force Five Partners
-Mike Baker, Co-Founder & Chief Executive Officer, DataXu
-Sandro Catanzaro, Co-Founder & Senior Vice President of Analytics and Innovation,  DataXu
11:55 AM - 12:30 PM Powering Data-Driven Digital Advertising
How the Data Revolution is Turning the Marketing World Upside Down
  -Eric Keating, Director of Marketing, Compete
-Jason Lord, Sr. Director Technical Sales, PointRoll
-Maria McHugo, Sr. Producer, Jack Morton
-Chelsea Rich, Vice President/Director of Strategy & Analytics, DigitasLBi
-Moderator: Bob Shaffer, Vice President of East Coast, PointRoll
-Michele Goetz, Senior Analyst, Forrester
-Beatriz Santin, Senior Director of Marketing and Product, Experian QAS
12:30 PM – 1:15 PM Lunch/Networking
1:15 PM - 1:50 PM The Impending Transformation of Market Research
  -David Rothschild, Economist, Microsoft Research
1:55 PM - 2:30 PM Is There Gold in Social Media Data
  -Michael Chin, Vice President of Business Development and Strategic Accounts, SocialFlow
-Chris Sheehan, Chief Operating Officer, TrueLens
-Wayne St. Amand, Executive Vice President of Marketing, Crimson Hexagon
-Moderator: Perry Hewitt, Chief Digital Officer, Harvard
2:35 PM - 3:10 PM Predictive Analytics for Marketers
  -Gerry Murray, Research Manager, CMO Advisory, IDC 
3:15 PM - 3:50 PM Personalization and Big Data: How to Get Started
  -Keith Anderson, Vice President, Digital Advisory, Retailnet Group
-Zhenja Iosilevich, Director, Customer Development & Loyalty, Staples