How to Use Data and Analytics to Choose Where to Invest Your Marketing Dollars

Posted by Justine Andrews on Wed, Nov 25, 2015

This blog post is about how to leverage your data and analytics team. Charlotte Jackson, Senior Manager Strategy and Analytics at Sapient Nitro, talks about how to use data and analytics to choose where to invest your marketing dollars.

Read More

Topics: marketing, strategy, data, analytics

How to Create Things People Love: 3 Important Things

Posted by Justine Andrews on Tue, Nov 24, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. Speaker, Ed Boudrot, has written a blog that provides us with a sneak preview of what he'll be talking about on stage at this session "Creating Products that People Love." Register for the Design Summit here

Read More

Topics: Product Development, experience, design

Boston’s Dearth of Design Talent

Posted by Justine Andrews on Mon, Nov 23, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To set the tone, Brett Bishop of Capital One wrote a blog on Boston's reputation when it comes to design and creativity. Register for the Design Summit here

Read More

Topics: Boston, design, creativity

Innovation Identity: Making Design Thinking Work in the Organization You Have Today

Posted by Justine Andrews on Thu, Nov 19, 2015

Join us on December first for our MITX Design Summit: Design, Technology, and the Consumer Experience. To spark conversation, Daniel Ostrower, member of the Design Summit advisory board, wrote a blog on innovation and design thinking. Register for the Design Summit here

Read More

Topics: design, MITX, Innovation