A Shift in Mindset for Your Go-to-Market Strategy

Posted by Taylor Haney on Wed, May 27, 2015

Fantastic guest blog to share this week from Katelyn Stokes, Marketing Manager at AMP Agency. Katelyn gives some great insight on new product marketing strategy. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

Katelyn Stokes is an integrated marketing manager at AMP Agency and an adjunct professor at her alma mater, Boston University. She began her career in the bright lights of New York City at a large ad agency in the account services department. When returning to Boston, she joined AMP Agency as a Marketing Manager. In this role, she is responsible for developing the agency brand and helping grow the business through strategic storytelling.

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Topics: marketing, Product Development, MITX

What’s Artful and Scientific About Data?

Posted by Taylor Haney on Tue, May 19, 2015


Excited to share some Data & Analytics themed blog posts with you in the coming weeks. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Judah Philips, Author, "Building a Digital Analytics Organization".

Judah Phillips, CEO and Founder of SmartCurrent, helps people improve their analytics in order to identify and take advantage of the business opportunities that significantly impact results, achieve goals, and create value. He helps companies find innovative ways to use data and analytics to improve efficiency, increase revenue, reduce cost, and boost profitability. Judah specializes in strategic reviews and the resulting work required for enhancing the effectiveness of your business. Phillips has built and managed business and digital analytics teams for global companies worldwide during the last 17 years.

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Topics: MITX, data

Crumbling Cookies & Mending Walls

Posted by Taylor Haney on Wed, May 13, 2015


Excited to share some Data & Analytics themed blog posts with you in the coming weeks. Our 2015 MITX Data Summit Advisory board has contributed some fantastic posts to give you a taste of the exciting content that will be discussed at this year's Summit on June 23rd. Interested in attending? Register here. This guest blog post is written by Victor Davidson, VP Group Account Director, Marketing Analytics at Havas Media.

Victor is the analytics lead for several of Havas Media's clients. As part of this, he manages big data, ad tech and attribution consulting for his clients. One of his greatest achievements was the implementation of a new KPI which helped deliver a 50% increase in ROI. He joined Havas Media from Lightspeed Research (a WPP company) where he was a Senior Research Manager of Behavioral Research. He comes with over 10 years of analytics and client service experience with companies like Forrester and Catalina Marketing. Victor has worked across a number of verticals including financial services, travel and CPG.

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Topics: MITX, data

Don’t Just Set It and Forget It: Successful Mobile Marketing Depends on Optimizing Media Channels

Posted by Taylor Haney on Fri, May 8, 2015

Excited to share another mobile guest blog post with you. This post, written by Kathy Pattison, Senior Vice President of Marketing at Fiksu discusses the important role media plays in all mobile marketing strategies.

In her role as Senior Vice President of Marketing at Fiksu, Kathy is responsible for driving thought leadership and market expansion in the mobile ad tech space, overseeing communications, branding, product marketing, and marketing program functions. Her years of experience in the high-growth stages of companies have proven invaluable, both in guiding Fiksu to its current position as an industry leader and shaping the company’s growth in the years to come. https://twitter.com/kathypattison

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Topics: MITX, mobile

FutureM 2015 Opens Registration for 6th Annual Conference

Posted by Taylor Haney on Tue, May 5, 2015
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Topics: FutureM