For Business Large and Small, Mobile Remains an Opportunity

Posted by Taylor Haney on Thu, Apr 30, 2015

Excited to share another insightful mobile guest blog post with you. Christopher Litster (@cmlitster), Senior Vice President, Sales and Marketing at Constant Contact discusses the important of keeping an eye on trending mobile innovations. 

A member of the Constant Contact team since 2006, Chris has played a pivotal role in the company’s growth and product expansion and now oversees Constant Contact’s global sales and marketing strategy.  During his tenure he has served in a variety of senior sales and marketing positions, from leading Constant Contact’s web strategy and conversion marketing teams, to launching its first business unit based on an event management tool.  Through these roles he has developed a deep knowledge of the small business market the company serves.  

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Topics: MITX, mobile

3D or More 3D...That's the Question

Posted by Taylor Haney on Thu, Apr 23, 2015

Another great post this week from Karthik V Narayan, Sr. Experience Designer at Isobar. Karthik looks to the future of mobile and the role 3D will play. Interested in contributing to the MITX blog? Email taylor [at] mitx [dot] org.

Karthik V Narayan (@karthikvn) is a Sr. Experience Designer at Isobar and a former researcher at the Changing places group MIT media lab. Karthik’s research includes parametric design, strategy and innovation with a keen interest in IOT both on a micro and macro scale.

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Topics: MITX, mobile

Mobilizing the Customer Experience Economy Beyond M-Commerce

Posted by Taylor Haney on Fri, Apr 17, 2015

This month we are talking mobile and we're excited to share a new guest blog with you written by Paul Henderson, CMO at HeyWire. Paul discusses the importance of a mobile customer experience strategy. 

Paul Henderson is Chief Marketing Officer for HeyWire, the leading enterprise text messaging service for connecting customers with businesses. He has more than 20 years of experience leading marketing, business development, product and customer experience teams at a variety of companies, including Avid Technologies, Axeda, Intel, Intuit and Sun Microsystems. To reach Paul on Twitter, follow @paulfhenderson.

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Topics: MITX, mobile