Selling Technology to People Who Don’t Understand Technology

Posted by Taylor Haney on Thu, Feb 26, 2015

Our 2015 MITX eCommerce Summit is Tuesday! As we finish out this week we have one more guest blog for you. Ryan Mulloy, Experience Design ACD at SapientNitro discusses factors to consider when designing your eCommerce experience and content. Interested in guest blogging next month? E-mail taylor[at]mitx[dot]org.

As an Experience Design ACD at SapientNitro, he gets to work with some of today's biggest brands on cutting-edge omnichannel experiences that span desktop to mobile to in-store to DOOH. With over 15 years of experience to pull from, he finds himself most comfortable embedding himself in the culture of other companies and leveraging a creative background to design experiences that are useful, usable and desirable.

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Topics: e-commerce, MITX, technology

Do You Know Your eCommerce IQ?

Posted by Taylor Haney on Thu, Feb 19, 2015

We have another great eCommerce post for you from Benjamin Barr, Product Marketing and AdTech Lead at Ve Interactive. In this post Benjamin puts your eCommerce IQ to the test. Looking to boost your eCommerce IQ? Don't miss the 2015 MITX eCommerce Summit on March 3rd. 

Benjamin Barr is the Product Marketing and AdTech Lead at Ve Interactive, the leader in driving and maximizing quality traffic for eCommerce websites. As Product Marketer, Ben is responsible for positioning Ve’s industry-leading marketing and adtech apps in the US marketplace, and giving eCommerce sites worldwide the tools and analytics they need to ensure highly-qualified traffic and the highest conversion rates. Before Ve, Ben held a variety of positions in the eCommerce space, and has done web development work for the Finance, Education and Insurance industries. A Boston-native, Ben attended the University of Hartford, studying Web Design and Technical Writing, and is a member of Sigma Nu fraternity. He is a drummer, and is very active in Boston’s local music scene. Follow Ve Interactive on Twitter. Follow Ben on Linkedin and Twitter.

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Think Mobile First; Your Customers Already Do

Posted by Taylor Haney on Tue, Feb 17, 2015

As we get closer to our upcoming MITX eCommerce Summit we are excited to share a few more guest blog posts with you in the coming weeks. Catch up on what's hot in the eCommerce world and join us on March 3rd for our full-day summit. This post by Gordon Plutsky, VP, Marketing at Digital Bungalow discusses the important of mobile to your eCommerce strategy.

Gordon Plutsky (@Gordon Plutsky) partners with Digital Bungalow clients on their digital marketing and content strategies. He is also an adjunct instructor for marketing in the Endicott College MBA program.

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eCommerce Continues to Grow – Don’t Get Left Behind

Posted by Taylor Haney on Wed, Feb 11, 2015

Since the 2015 MITX eCommerce Summit is just around the corner (March 3rd to be exact) this month's guest blog theme will be all things eCommerce. This guest post by Kate Putnam, Business Development Manager at Blueport Commerce discusses how to stay ahead of the curve in the ever-changing eCommerce space.

As a Business Development Manager for Blueport Commerce, Kate manages sales, corporate communications and partnership initiatives. These days, you can find Kate busy with the company’s marketing and sales strategy while writing blog posts and spreading the Blueport story to prospective investors, clients and recruits. She often shares chair space with her Vizsla, Ramsay, who is a regular visitor to the dog-friendly Blueport office. You can follow Blueport on Twitter @blueportdotcom

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