Top Three Best Practices for Mobile Marketing

Posted by Taylor Haney on Mon, Dec 22, 2014

It's our final guest blog of the year! Wrapping up our mobile theme is Shirley Zhao, Content Marketing Coordinator at Experian Data Quality. Shirley gives three actionable tips for your mobile strategy. Hope everyone has a Happy Holidays! Can't wait to share more guest blogs with you in 2015.

Shirley Zhao is a Content Marketing Coordinator with Experian Data Quality. Good books, better writing, and unusual food are what she lives for. Reach her on Twitter @shirl_zee.

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Fad Mobile Apps. Accident or Indicator?

Posted by Taylor Haney on Thu, Dec 18, 2014

Here is another insightful mobile guest blog written by Eric Fulwiler, VP, Account Director at Mullen. Eric dives into the importance of 'flash-in-the-pan' mobile apps and the insight we can gain from them. Interested in guest blogging? Next month's theme is social media. E-mail taylor@mitx.org if you are interested in contributing!

Eric leads social and emerging platform strategy at Mullen across its portfolio and manages internal social operations. Eric is a sought-after expert on key developments and the future of the social content marketing and advertising industry, and holds multiple advisory positions with Boston, NYC and SF-based social content, ad-tech, and analytics start-ups. He was an early employee and operations lead for VaynerMedia in NYC and SF, and oversaw early social media efforts for Forbes.com.

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Mobility: Bridging the Gap between Sales and Marketing

Posted by Taylor Haney on Tue, Dec 16, 2014

We are getting closer to the holidays but we have a few more mobile posts to share with you before then. Our next mobile guest blog is by Stephen Skidmore, Director of Product Marketing at Apperian. Stephen gives insights into how mobile can help connect sales and marketing.

Stephen is the director of product marketing at Apperian. He supports the sales team with market messaging, competitive intelligence, sales tools, content creation, social media, demand generation, strategic events and analyst relationships. 

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How Does Mobile Fit into Your Omni-Channel Strategy?

Posted by Taylor Haney on Tue, Dec 9, 2014

We've got another week of awesome mobile guest blogs for you. Today we have a post from Scott Rosen, Director of Technical Support Services and Digital Strategy at Ve Interactive. Scott discusses how mobile fits into an omni-channel strategy.

Scott Rosen is the Director of Technical Support Services and Digital Strategy at Ve Interactive, a multi-award winning global technology company, driving online performance to maximize conversions. He oversees the technical implementation and analysis of Ve’s products in North America. Prior to Ve Interactive, Scott held various digital marketing and data analysis positions at Bright Horizons, iProspect, and the Manufacturers’ Alliance. Scott has a JD from Villanova University (licensed to practice law in Massachusetts) and a BS in Business Administration and Economics from the Kogod School of Business at American University. Outside of work, he is an active member of his church. Scott lives outside of Boston with his wife. Follow @VeUnitedStates on Twitter.

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Programmatic is the Future of Mobile Marketing

Posted by Taylor Haney on Wed, Dec 3, 2014

It's December, believe it or not, which means it's time for a new blog theme! We are switching over to Mobile and have a great post to kick it off by Samantha Lordi, Marketing Content Manager at Fiksu. Samantha gives insight on why when it comes to mobile marketing, programmatic is key.

Samantha Lordi, Marketing Content Manager at Fiksu, has a Broadcast Journalism degree from Syracuse and an MBA from Seton Hall. Despite being relatively new to the mobile industry, she uses her experience with storytelling to write about new technologies and trends affecting the mobile industry. Twitter- @samlordi

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