How Top Innovators Sell Big Ideas, FutureM Recap

Posted by Taylor Haney on Fri, Oct 31, 2014

We are wrapping up the month of October with a great recap from FutureM. Hayley Prendergast, Associate Manager for the Integrated Marketing Group at AMP Agency highlights some key take-aways from one of our sessions on selling innovative ideas.

Hayley Prendergast is an Associate Manager for the Integrated Marketing Group at AMP Agency of Boston. At AMP, she helps to drive the strategy behind new business opportunities to tell a compelling story about AMP’s integrated and innovative offerings. Her experience at AMP has allowed her to gain a deep understanding of multiple industries and provided her access to exclusive industry events, such as MITX’s FutureM.

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The Best Things in UX…

Posted by Taylor Haney on Wed, Oct 29, 2014

We have two more UX and Design posts to wrap up our theme this month. This post is written by Michael Moore, Product Marketing Manager at Pegasystems Inc. Michael provides insight into why invisibility should be a key characteristic in UX strategy and execution.

Michael (Mike) Moore, Product Marketing Manager at Pegasystems, brings a fresh perspective to enterprise software from his experience developing his marketing and analytical chops in the worlds of finance, private equity and even fantasy sports.  He’s always happy to engage in a spirited discussion on Twitter, LinkedIn or Email and just to clarify… he’s not THAT “Michael Moore” 

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Context is Magic: How Disney is Creating the Future of Consumer Engagement

Posted by Taylor Haney on Mon, Oct 27, 2014

As October comes to a close we have a few more fantastic UX and Design posts to share with you so stay tuned! To start off the week we have a blog by Mark Berinato, Creative Director of Experience Design at SapientNitro. Mark discusses the latest integrated experiences Disney is implementing and what we can all learn from their successful strategies. Interested in guest blogging? Next month's theme is eCommerce, e-mail taylor[at]mitx[dot]org if you would like to contribute.

Mark Berinato is a Creative Director of Experience Design and leads the UX practice at SapientNitro in Boston.  When he’s not at the whiteboard sketching out solutions to client problems you’ll probably find him restoring his 130 year old barn.

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The New Customer Journey: Think Value Not Touchpoint

Posted by Taylor Haney on Thu, Oct 23, 2014

Continuing with our UX and Design theme we have a post by Ken Sigel, Manager of Experience Design at SapientNitro. Ken discusses how we can better customer touchpoints to ultimately improve engagement. 

Ken has been designing user experiences for large and small clients for much of the past decade, split between Chicago and Boston. As Manager of User Experience at SapientNitro he’s lead the design of several large-scale retail ecommerce sites, with a focus on extending the experience across digital devices – from desktop to mobile, from tablet to in-store kiosk.

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Desktopocolypse & the Data Deluge

Posted by Katharine Panessidi on Wed, Oct 22, 2014

Are we reaching the "end of days" for our desktop-centric advertising and marketing ecosystem? A desktopocolypse if you will? Geoff Ramsey, Chairman & Co-Founder of eMarketer asked the question at an iMedia marketing conference earlier this year. It really stuck with me, because I believe that this shift underlies the challenges in capturing and utilizing data right now for marketers.

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Evolving Beyond The Experience: How Brands Are Connecting With Today’s Consumers

Posted by Taylor Haney on Tue, Oct 21, 2014

We have a few posts from our friends at SapientNitro to share with you this week! The first one is written by Katarina Loughlin, Experience Designer at SapientNitro. Katarina give a fantastic recap of her experience at FutureM and how various session discussed the relationships people have with brands.

Katarina Loughlin (@katarina) is an experience designer at SapientNitro. In a past life, she was a product designer for Skype and the enterprise level unified communication client, Lync. She believes in crafting experiences that deliver the most information to people with the least amount of obstacles.

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Hedgehogs, Foxes, and the Future of UX

Posted by Taylor Haney on Mon, Oct 20, 2014

Lots more UX and Design posts coming your way this week and next so stay tuned! Today we have a post my Jon Follett, Principal at Involution Studios. Jon discusses how one-track thinking can hinder design skills and strategies. 

Jon Follett (@jonfollett) is a principal at Involution Studios where he is a designer, business lead, and an internationally published author on the topics of user experience and information design. Jon is the lead author and editor for "Designing for Emerging Technologies: UX for Genomics, Robotics, and the Internet of Things", which will be published by O'Reilly Media in December, 2014. He is a father of two boys, and a classically trained pianist who dreams of one day having a family rock band.

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So, What Exactly Do You Do For a Living?

Posted by Taylor Haney on Wed, Oct 15, 2014

Here is another excellent UX and Design post for you by Hilary Basch, User Experience Designer at Communispace. Hilary takes a look at the intersection of psychology and technology and what exactly a user experience is at its roots. 

As a User Experience Designer at Communispace, Hilary focuses on integrating the voice of the customer into the design and implementation of easy-to-use interfaces for Communispace's community platform. She’s found that by combining her technical chops with her artistic sensibilities, she can speak the language of both the engineer and of the customer. When Hilary isn't spending her time advocating for a better user experience, she can be found baking cupcakes, solving Rubik's cubes, painting landscapes or going for runs around the Charles River.

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After Omni-Channel: Preparing for Digital Context - A FutureM Review

Posted by Taylor Haney on Tue, Oct 14, 2014

This month we are combining our UX and Design theme with some awesome reviews of FutureM. This review is written by Andie Tilden, Manager for the Integrated Marketing Group at AMP Agency and recaps a fan-favorite session from our Customer Insights track at FutureM 2014. 

Andie Tilden is an Manager for the Integrated Marketing Group at AMP Agency of Boston. At AMP, she helps to drive the strategy behind new business opportunities to tell a compelling story about AMP’s integrated and innovative offerings. Her experience at AMP has allowed her to gain a deep understanding of multiple industries and how social media can be integrated into their core marketing strategies. Her background is in account management where she worked on brands from various industries including casual dining, healthcare, alcoholic beverages, toy manufacturing, and non-profits. Beyond digital marketing, Andie’s interests revolve around fitness and wellness. She is a part time spinning instructor (with the best playlists in town) and enjoys improving wellness programs in the workplace.

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Where Did “User Experience” Come From?

Posted by Taylor Haney on Wed, Oct 8, 2014

We have another excellent user experience and design blog post to share with you this week. This post, written by Founder of Involution Studios, Dirk Knemeyer, takes a look at where the idea of "user experience" came from and what's next in this space.

Dirk (@dknemeyer) is a social futurist and a founder of Involution Studios. He envisions new systems for organizational, social, and personal change, helping leaders to make radical transformation. Dirk is a frequent speaker who has shared his ideas at TEDx, Transhumanism+ and South by Southwest along with conference keynotes in Europe and the United States. He has been published in Business Week and participated on the 15 boards spanning industries like healthcare, publishing, and education.

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On Humans, UX, And Dog Fooding Your Designs

Posted by Taylor Haney on Wed, Oct 1, 2014

This month we have some more exciting UX and Design posts for you! Kicking off October with a post by Bob Goodman, SVP/Director of User Experience at Arnold Worldwide. Bob discusses looking at design from different perspectives to create better experiences.

Bob Goodman is SVP/Director of User Experience at Arnold Worldwide. He’s worked in UX for over 15 years, including 10 years managing UX teams, and focuses on creating deeply useful, usable, and engaging user experiences for leading companies. He sees UX as a driving force for product and process innovation through user research, information architecture, content strategy, and interaction design. 

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