How to Measure Engagement Without Optimized Analytics

Posted by Taylor Haney on Fri, Aug 29, 2014

Another data and analytics post for the month! In this post Brendon Attebury, User Experience Designer at Boston Interactive dives into some creative ways to measure website engagement. Interested in guest blogging? Email taylor[at]mitx[dot]org.

As a User Experience Designer at Boston Interactive, Brendon Attebury understands how optimizing user experience can turn good website design into great website design that can help companies achieve digital marketing objectives. Brendon also operates the state of the art eye-tracking lab at Boston Interactive which plays a key role in quality assurance of their website design. The eye tracking system is a technology that provides visual analysis into how someone engages with your website by tracking gaze and pupil data. Follow Boston Interactive on Twitter @bstninteractive

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The Big Data and Social Media Crossroad

Posted by Taylor Haney on Thu, Aug 28, 2014

We have a few more fantastic guest blogs for you this month before we wrap up our data and analytics theme for the month. Alex Silberman, Digital Strategist at Arnold Worldwide takes a look at the intersection of data and social media and how important it is to maintain to human element throughout. 

Alex Silberman’s role at Arnold Worldwide is to be obsessed with digital performance. From creative to media and all of the little gaps in between, his digital performance group looks for appropriate ways to measure and manage advertising campaigns to drive results for clients. Prior to Arnold, Alex honed his skills in media, product, CRM, and ad operations for multiple agencies, vendors, and one failed startup! 

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Putting Big Data Into Context

Posted by Taylor Haney on Tue, Aug 26, 2014

Bringing you another insightful blog for our data & analytics theme this month. Rusty Warner, Principal Analyst at Forrester Research discusses how to look at big data in the context of your company and individual strategy.

Rusty Warner is a Principal Analyst at Forrester Research serving Customer Insights Professionals. Learn more about his research here, and find him on Twitter @RustyWarner.

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MassMutual’s Amit Phansalkar to Host FutureM 2014 Data Track

Posted by Taylor Haney on Thu, Aug 21, 2014

Featuring Experts from Wayfair, SHIFT and Search Engine Land/Marketing Land

FutureM, the annual event showcasing the future of marketing, today announced that Amit Phansalkar, Chief Data Officer of MassMutual, will host the data track at this year’s event. Co-located with the HubSpot INBOUND conference, FutureM will take place at the Boston Convention & Exhibition Center, September 16-18. To register for the event, visit

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Combating Digital Ad Fraud

Posted by Taylor Haney on Wed, Aug 20, 2014

Another guest blog to share with you! Here is a post by Bob Deininger, Media Director of Norbella that takes a look at fighting digital ad fraud and how best to educate and protect your clients. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

Bob’s twenty years of marketing and media experience includes positions at D’Arcy Masius Benton & Bowles in New York, Arnold Worldwide, Hill Holliday and as a principal at Fulgent Media Group, where he was part of the team that profitably grew the company for a sale to Alloy Media + Marketing in 2008. Bob has worked with notable clients that include American Express, Gillette, Procter and Gamble, Genzyme and Harvard Business School. Current NorBella clients include Bertucci’s, Lahey Health, Boston Symphony Orchestra and Boston Private Bank.

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The Collaborative Advantage: Why Active Consumer Collaboration Is an Essential Partner to Big Data

Posted by Taylor Haney on Thu, Aug 14, 2014

Our next guest blog for the Data & Analytics theme is written by Julie Wittes Schlack, SVP of Product Innovation at Communispace. Julie provides insight into the collaborative advantage strategy and its role in big data. Interested in guest blogging this month? E-mail taylor[at]mitx[dot]org.

Julie is one of the founding members of Communispace Corporation. By day, she leads an innovation team whose mission is to discover, develop, and test new techniques and technologies for engaging people in online and mobile collaboration and insight generation. By night, she is a published author of fiction and narrative nonfiction. And 24 hours a day, she is a devoted fan of storytelling and meaning-making in all of its myriad forms. 

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Ask Your Data the Right Questions and Peer into the Future

Posted by Taylor Haney on Thu, Aug 7, 2014

Since it is officially August we are kicking off our new guest blog theme, data & analytics. To start off the theme we have a fantastic post by Beth Cohen King, Director of Marketing at Ve Interactive. Beth gives insight into how we use data to help mimic the personal relationship we get in the brick and mortar environment.

Beth Cohen King is the Director of Marketing at Ve Interactive, a multi-award winning global technology company, driving online performance to maximize conversions. She drives lead generation programs and communications for North America. Prior to Ve Interactive, Beth held various sales and marketing positions at iLantern and Stylesight. Beth has a MFA in Interrelated Media from Massachusetts College of Art and Design and a BFA from University of Nevada, Reno. She is active in her community, being on the Alumni board at Middlesex School, and The Board of Advocates for the Connors Center at Brigham and Women's Hospital. She is a competitive tennis player who lives outside of Boston with her husband, daughter, and rescue dog, Magnolia. Follow Ve Interactive on Twitter, Follow Beth on Linkedin. Follow Beth on Twitter @bethcohenking

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