How Social Media Evolution is Challenging e-Commerce Brands

Posted by Taylor Haney on Mon, Jun 30, 2014

We have another great guest blog from Jeff Esposito, Social Media Manager at Vistaprint. Jeff provides insight into the impact social media has had on eCommerce and the universal shift towards omni-channel experiences and communication strategies. Interested in guest blogging? Next month's theme is Social Media, e-mail taylor [at] mitx [dot] org to contribute.

Jeff Esposito is the social media manager at Vistaprint. In his current role, Jeff is working on global strategy and vision for social media, social advertising and integration of social media across the business. Since launching social media at Vistaprint in 2008, Jeff has worked in many areas of social media at Vistaprint including community management, reputation management, support and strategy. In 2013, Jeff was named Community Manager of the Year by Oracle. Prior to working in social media, he was a member of the company's public relations team. Twitter @Jeffespo, Google Authorship:

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Enabling Omnichannel Commerce: The Next Big Thing in Furniture Retail

Posted by Taylor Haney on Fri, Jun 27, 2014

Another great post as we wrap up our eCommerce theme this month (next month we are switching over to social media!) Big thank you to Morgan Woodruff, Chief Operating Officer of Blueport Commerce for sharing his insights into omnichannel commerce with us. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

With a proven track record in developing and scaling organizations, Morgan is responsible for growth, business development and operations as Blueport Commerce continues to expand its furniture retail client base. There’s not a single day that goes by where he doesn’t think about how he can optimize and improve on the business of Blueport Commerce.

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Bridging the Gap From In-Store to Online Sales with Personalization

Posted by Taylor Haney on Wed, Jun 25, 2014

As we wrap up our eCommerce theme this month (can you believe it's almost July?!) we have a few more great posts to share. Today we have a guest blog by Melissa McClay, Marketing Manager at Evergage. Melissa shares the importance of personalization for eCommerce websites and provides a few great ways to get started.

Melissa is a passionate marketing professional, recently joining Evergage as Marketing Manager. Prior to joining Evergage, she worked at eBay Enterprise (formally e-Dialog), focusing on both strategy and execution of marketing programs, communications, and events. 

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One Checkout Experience to Rule Them All

Posted by Taylor Haney on Mon, Jun 16, 2014

We have another great contribution to our eCommerce theme from Ralph Dangelmaier, CEO of BlueSnap. Ralph provides insights into cross-boarder payments and the importance of a company's payment gateway.

Ralph Dangelmaier is CEO of BlueSnap, where he is leading the charge to establish BlueSnap as the payments leader in e-commerce. A payment processing veteran, Ralph brings a wealth of experience creating products for retailers, processors and financial institutions and has a proven track record of growing companies both organically and through M&A activity. Under his stewardship, companies have successfully capitalized on the rapid growth in commerce to increase their revenue and stock value. Ralph has more than 25 years of experience in strategy, marketing, sales, and revenue, product, SaaS, development and delivery services for global customer base. Most recently, Ralph served as the President of Global Markets and Services for ACI Worldwide, a global provider of electronic payment software and solutions.

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The Click Is Dead

Posted by Taylor Haney on Tue, Jun 10, 2014

A great contribution to our blog from Dailybreak Media. Nancy Liberman, Chief Marketing Officer at Dailybreak Media discusses the idea that it's not the clicks that should be measured but the time a customer spends interacting with brands and campaigns. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

Nancy Liberman is chief marketing officer for Dailybreak Media. She has extensive experience in branding, corporate identity and awareness initiatives, marketing communications, demand generation and sales support efforts, and budget management. Follow Dailybreak Media on Twitter @DailybreakMedia, or follow Nancy @nancy02129.

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People Will Rule Retail

Posted by Taylor Haney on Tue, Jun 3, 2014

We are kicking off a new theme as we move into June! This month it's all about eCommerce. To get this theme started we have a post from Maggie Schulz, Marketing Specialist at The Grommet. Maggie talks about how the customer will now make the rules for commerce.

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