Engaging Users on the Mobile Experiential Path

Posted by Taylor Haney on Tue, May 20, 2014

Another great mobile post for our May guest blog theme! Tushneem Dharmagadda, CEO and Founder of Mobinett Interactive shares a post with us about the mobile experiential path and how to best engage users along the way.

Tushneem is the CEO and Founder of Mobinett Interactive. Tushneem has over 10 years of experience in software product development and processes. Prior to Mobinett, as a lead member of a key R&D group at Analog Devices (ADI), he invented a patented methodology for a software that saves millions in wireless semi-conductor design resources. He was awarded the "More Than Silicon Award" by the CTO for innovation that enhanced ADI's product value for customers. Tushneem also serves on the Boards of several non-profits in the New-England region. He has an MBA from the Northeastern University High-Tech MBA program, a MS in Electrical and Computer Engineering from the University of Arizona and a BE in Electronics and Communication Engineering from RVCE, Bangalore University.

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The Undeniable Data That Proves Mobile Marketing Is a Winning Strategy

Posted by Taylor Haney on Tue, May 13, 2014

Another great post for our mobile theme this month from Ryan Connors, Marketing Analyst, at Verndale. Ryan provides some key facts about why every company should have a mobile marketing strategy. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

Ryan Connors is a marketing analyst at the experience technology company Verndale (www.verndale.com). You can find him on Twitter at @MrRyanConnors or on his blog at www.mrryanconnors.com.

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FutureM 2014

Posted by Taylor Haney on Mon, May 12, 2014

We’re very excited to announce that we’ve joined forces with HubSpot to make FutureM and INBOUND a unified, remarkable conference experience in 2014. With this partnership, FutureM and INBOUND will bring thousands of marketers and a diverse array of best in class speakers to the Boston Convention & Exhibition Center this September.

“FutureM and INBOUND have always had a shared goal: to make Boston the premier destination for world-class marketers,” Joe Grimaldi, Chairman of the MITX Board of Directors and Chairman of Mullen. “Both events have played an influential role in the innovation hub this city has become, and I can’t wait to see FutureM and INBOUND together in action because this partnership will only drive more marketing and tech thought-leadership.” 

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Making It Big An App-Centric World: The Gateway App Strategy

Posted by Taylor Haney on Thu, May 8, 2014

Continuing with our Mobile theme this month we have a post from Natalie Orphanos, Marketing Specialist at MobileAware. Natalie talks about the lack of apps for mobile phone customer service and support and how a gateway strategy would be key. 

Natalie Orphanos is a Marketing Specialist at MobileAware, an international technology company that creates app-centered CRM solutions for mobile network operators. The company was recently honored at the Industry Software Awards for its work with a UK operator. You can connect with Natalie @MobileAware on Twitter.

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Taking Beacon Applications to the Next Level: Think Personalization, Productivity and Revenue

Posted by Taylor Haney on Mon, May 5, 2014

We are very excited to kick off our next guest blog theme for the month of May! This month we will be talking about mobile and our first post is from Brian Wilson, CTO at Kinvey. Brian discusses how location is changing consumer and corporate mobile experiences.

Brian has over 13 years’ experience building large scale, mission critical software systems for enterprises. As CTO of Kinvey, he is responsible for guiding innovation and product direction for Kinvey’s Mobile Backend as a Service (MBaaS) platform. Recently, Brian has focused on supporting next-generation beacon experiences through Kinvey. Twitter: @EchoAbstract

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Sample - How To Post

Posted by Sample HubSpot User on Sat, May 3, 2014

INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

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