Context Must Be in the Marketer Lexicon

Posted by Taylor Haney on Wed, Apr 30, 2014

Our last guest blog for the month of April is by Ed Burek, Director, Product Marketing at Pegasystems Inc. Ed discusses how data is important but understanding the context around customer data and conversation is the real key to success. Interested in guest blogging about Mobile in May? E-mail taylor [at] mitx [dot] org.

Ed currently is the Director of Product Marketing for Pega’s marketing solution, Next-Best-Action Marketing.  He has over 18 year of experience assisting organizations balance optimization of customer value and elevation of customer experience.  He has supported clients in the adoption of campaign management, ecommerce, SFA and customer service management as well as the incorporation of digital marketing, while addressing the needs of analytics.  Prior this role, Ed has served in a variety of Marketing, management consulting and software business development roles at IBM, E&Y, RBS and several start-ups.  Ed graduated from Rutgers University with a Bachelors’ Degree in Accounting and IT Management and holds an MBA from Northeastern University.

Read More

Sifting Through All The Big Hype About Big Data

Posted by Taylor Haney on Fri, Apr 25, 2014

As we start to wrap up our Data & Analytics theme for the month we have a post from Niren Sirohi, Vice President of Predictive Analytics at iKnowtion. Niren provides some very helpful rules to keep in mind when trying to assess the world of big data and what solution will be best for you.

Niren Sirohi, Ph.D. is Vice President of Predictive Analytics at Boston-based analytics firm, iKnowtion. Contact him at @sirohin

Read More

What To Do If Your Market Is Too Small For Statistically Significant Testing

Posted by Taylor Haney on Wed, Apr 23, 2014

Another great data and analytics guest blog from Louis Gudema, President of Gudema Sales & Marketing. Louis takes a look at alternative types of testing and the importance of talking to your customers. Interested in guest blogging e-mail taylor [at] mitx [dot] org.

Louis Gudema founded Gudema Marketing & Sales. He is an entrepreneur who created Internet marketing agency Magic Hour Communications, oversaw the development of its MagicWand Web CMS, and built Magic Hour into one of the top 3 or 4 companies in its national Web SaaS market before selling it in November, 2009. He’s equally proud that Magic Hour’s diverse workforce was especially known for our customer service.

Read More

Content Curation Metrics that Matter

Posted by Taylor Haney on Fri, Apr 18, 2014

Continuing with our April Data & Analytics theme we have a post from Pawan Deshpande, Founder and CEO of Curata. Pawan highlights the key metrics that matter in terms of content curation and why. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and advanced development initiatives. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. Pawan has held software engineering positions at Microsoft, Google and other startups where he was awarded patents in social networking and machine transliteration areas. Twitter: @TweetsFromPawan

Read More

Hack The Campus Bubble: A MITX Hackathon for Aspiring Marketers

Posted by Taylor Haney on Thu, Apr 17, 2014

On March 22nd, the MITX Future Leaders Group invited college students to form teams of 2-5 people and participate in an all-day hackathon to "experience the life of a startup entrepreneur." One of our fabulous FLGers, Anumn Hussain, Inbound Content Strategist at HubSpot, recaps this awesome event for us below.

Anum Hussain is an inbound marketing manager at HubSpot, working specifically on Signals, a new chrome extension for salespeople. Anum is also the director of marketing for MIST and lecturer at the Isenberg School of Management. She was recently honored at The White House as an emerging Muslim woman leader in business. You can connect with her @anum on Twitter.

Read More

All the Data Things! How to Start with Marketing Automation and Metrics

Posted by Taylor Haney on Mon, Apr 14, 2014

This month's theme is Data and Analytics and we are kicking it off with a post from Bethany Walsh, Director of Marketing Programs and Events at Backupify. Bethany discusses how to get started with data tracking when there are an endless amount of options out there. 

Bethany Walsh is the Director of Marketing Programs and Events at Backupify, the leader in enterprise-grade cloud-to-cloud backup, a Cambridge-based startup. She is also the Marketo Admin and tracks all the data things. @babarker 

Read More