Make Your User Experience A Brand Experience

Posted by Taylor Haney on Mon, Mar 31, 2014

Today we are wrapping up our UX and Design theme for the month of March with a post from Adam Gesuero, Creative Director at Image Conscious Studios. Adam writes about looking at web design through the perspective of your brands in order to create a better experience.

Adam is creative director at Image Conscious Studios, an independent creative services studio that is brand-centric and user-focused, dedicated to creating outstanding branded design solutions across all things digital.

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Platform Technology and Development Meet UX (How UX Can Make The Game-Changing Difference)

Posted by Taylor Haney on Fri, Mar 28, 2014

Rich Pasqua, Vice President of Creative and User Experience at NorthPoint Digital, wrote an insightful guest blog post for our User Experience and Design theme that we are wrapping up next week. Rich discusses the importance of collaboration from technology and design groups and how it can make all the difference in digital product design. 

As Vice President of Creative and User Experience for NorthPoint Digital, Richard Pasqua focuses on simple, elegant experiences that enhance brands while delivering powerful user experiences. He has led design efforts for clients ranging from American Express, HP, SAP, Bloomberg, Four Seasons, McKinsey, and University of the Arts.

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We’re All Just Designers With Different Specialties

Posted by Taylor Haney on Tue, Mar 25, 2014

In our latest UX and design post Daniel Beadle, Art Director at Boston Interactive tells us to not be limited by our job description; creativity is important from every angle on web projects. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

Creativity is an essential part of every web project. It’s something that everyone involved should tap into. From the user experience guru to the back-end developer, from the earliest planning stages to the post-launch fixes, creative thinking is always at play.

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Authentic vs. Imagined: Putting The Real User In User-Centered Design

Posted by Taylor Haney on Wed, Mar 19, 2014

Our next UX and Design themed blog for the month is brought to you by Jim Dalglish, Practice Lead for Digital Strategy & User Research Design at OHO Interactive. Jim takes a look at the importance of investing in research and utilizing real users for better UX design. 

Jim Dalglish is Practice Lead for Digital Strategy & User Research Design at OHO Interactive. Jim has extensive experience with the heuristic evaluation and usability testing of digital interfaces. When he's not leading focus groups, conducting interviews, or creating information architecture for websites, you'll find him producing his award-winning plays in New York, Boston, London and across the United States. Follow @ohointeractive to keep up with Jim's work in user research and digital strategy.

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Let’s Start Designing Experiences Holistically

Posted by Taylor Haney on Fri, Mar 14, 2014

To close out this week we have an insightful blog post by Matthew Crist, Principal at Cantina. Matt looks into the need to integrate the real world concerns into the process of product design. Interested in guest blogging? E-mail Taylor [at] mitx [dot] org.

Matthew Crist (@matthewcrist) is a Principal at Cantina with a passion for crafting great experiences through an iterative creative process. In his career, Matthew has worked with companies like Macy's, McLaren, Rue La La, Fidelity and MTV. Recently, he has focused on working with startups to think about, and implement useful experiences on a budget.

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We Moved!

Posted by Taylor Haney on Thu, Mar 13, 2014

We are very excited to tell everyone about our fantastic new home. The MITX world headquarters is now located in the PayPal Start Tank! MITX board member David Chang and his team at The PayPal Media Network were kind enough to welcome us into their home and we couldn't be more excited. The PayPal Media Network is a MITX Platinum Member and great supporter of our organization and the MITX community.

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Mobile UX and the Move Beyond the Phone

Posted by Taylor Haney on Tue, Mar 11, 2014

Another excellent post for our March UX and Design theme from Keith LaFerriere, EVP of Experience Design at Verndale. Keith dives into the transition of mobile UX to wearable technologies and more.

Keith LaFerriere is the EVP of Experience Design at Verndale. His career has taken him from creative director to ux thought leader and back again through his experience on brands such as HBO, MasterCard, Carnival Cruise Lines, Jack Daniels, Volvo and many others. He believes that Collaboration is key, and that the only things that should work in a vacuum are dust bunnies.

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Making Sure You’re Creating Better UX in Only 4 Steps

Posted by Taylor Haney on Wed, Mar 5, 2014

Our blog theme for March is UX and Design and we are kicking it off with a helpful post from Magga Dora, Senior Experience Designer at Mad*Pow. Magga provides useful, easy-to-execute, steps for creating a better user experience.

Magga Dora (@maggadora) has been making software products since the turn of the century. Now a senior experience designer at Mad*Pow with a background in psychology and computer science, she straddles the chasm between technology and humans, erring on the side of the humans. If she can help you, reach her at maggadora@

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4 Reasons Why We Love MITX

Posted by Taylor Haney on Mon, Mar 3, 2014

We are continuing the MITX love into March with this awesome post from our good friends at Nanigans! Thanks so much to Laurie Cutts is the Director of Marketing at Nanigans for writting this post and to all of our awesome members for helping us spread the MITX love last month and all year round. 

Laurie Cutts is the Director of Marketing at Nanigans, a venture funded social advertising technology start up in Boston. Previously, she served as head of marketing for Celtra, where she led global marketing efforts establishing the company as the leading rich media mobile advertising company.  Prior to Celtra, Laurie joined the founding team of mobile content pioneer m-Qube and led their marketing efforts until it’s acquisition by Verisign. She spent her early career at top Internet companies including Lycos and AOL.  Laurie graduated from The George Washington University with an M.B.A. in Marketing. 

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