The Rise of “Media” within Social Media

Posted by Taylor Haney on Fri, Jan 31, 2014

To close out our social media theme for this month we have a post by Matt Jacobs, Managing Director, New York Office of AMP Agency. Matt looks into the misconception that social media is free and how in reality organic reach is on the decline and social is just another part of a paid/earned/owned media strategy.

As the Managing Director of AMP Agency's New York City office (, Matt oversees the development of "Insights inspired. Results driven." integrated marketing programs for a range of Fortune 500 brands.‘Insights inspired’ summarizes our belief that getting inside the consumer’s head is the only way to uncover the invaluable knowledge that fuels our strategic thinking, drives our creative process and informs our media recommendations. ‘Results driven’ speaks to our constant desire to show our clients the measurable fruits of their marketing dollars. 

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Marketing Measurement Baffles Einstein

Posted by Taylor Haney on Wed, Jan 29, 2014

Another fantastic guest blog by Todd Van Hoosear, Vice President of Public Relations and Stakeholder Engagement of HB Agency. Todd looks at marketing measurement and how we must rethink what and how we measure. Interested in guest blogging? E-mail taylor[at] mitx [dot] org. 

When Todd Van Hoosear isn’t contemplating particle physics and quantum mechanics, he’s helping his clients discover, interact with and change the minds of influencers through new media and old media. He also teaches courses on public relations and new media at Boston University, and is a Fellow of the Society for New Communications Research. 

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With Content Calendars, Conserve Energy & Work Smarter, Not Harder: Choose a Hybrid Model

Posted by Taylor Haney on Mon, Jan 27, 2014

As we move into the last week of our social media theme we have a few more excellent posts that we want to share with you. Today we have a guest blog by Christina Kelleher, Social Media Strategist at Genuine Interactive. Christina dives into community management and how hybrid strategies are proving successful. 

Christina Kelleher (@chkelleher) is a Social Media Strategist at Genuine Interactive in the South End where she works on strategy, content and execution of digital and social media campaigns with a mixture of CPG, financial services, education and healthcare clients. Previous to Genuine Interactive, she worked on the client side managing social media for PUMA.

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Two Trends to Think About for 2014

Posted by Taylor Haney on Fri, Jan 24, 2014

Another great social media guest post by Jeff Johnson the SVP, Managing Director at Primacy! Jeff provides some insight about making social media an integrated part of your marketing strategy and some key trends that will help this year.

As SVP, Managing Director, Jeff Johnson leads efforts in the Boston office of Primacy, a digital-first marketing and technology agency working with clients in education, healthcare, financial services and consumer industries. In the past 10+ years, Jeff has worked with dozens of education and healthcare organizations across the country, serving as strategic and creative catalyst intent on developing exceptional brand and digital experiences. He brings more than 20 years of experience in strategic communications, branding and digital marketing to Primacy. 

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How Do We Make Social Engagement Matter In 2014?

Posted by Taylor Haney on Wed, Jan 22, 2014

Another helpful post to add to our January social media guest blogs! Ali Hyatt, Co-founder and VP of Marketing & Product at Upward Labs dives into the goals of social media engagement and how to turn it into impactful conversions.

Ali is the cofounder and head of marketing & product for Upward Labs, which is self-serve software for brands to create and manage their own ambassador programs.  Brands use the software to track and amplify both online and in-person social behavior.  Ali was previously a brand strategist at Interbrand and Desgrippes Gobe, launching brands for Hulu, Victoria’s Secret, Kmart, Moet Chandon and American Express, and the digital strategy manager for Avery Office Products.  Ali was also a past MITX Future Leaders Group member.  Follow her @UpwardLabs or @arrobbins.

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How Top Marketers will Stay Ahead of the Curve in 2014

Posted by Taylor Haney on Tue, Jan 21, 2014

Continuing on with our January guest blog we have a post from Anne Louise Hanstad, Strategic Lead at Wilde Agency. Anne reflects on Wilde Agency's 2013 FutureM session and adds insights to how marketers can succeed in 2014. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

In her work as Strategic Lead at Wilde Agency, Anne Louise draws upon more than 25 years of experience in working for and consulting to some of the world’s biggest and most innovative brands--spanning marketing and brand strategy in the consumer high-tech, financial services and healthcare industries. With a strong background in both brand and direct marketing and a focus on developing and executing strategies that maximize their intersection, Anne Louise blends deep marketing expertise with strong business acumen. Anne Louise has held C-Level and executive positions with TomTom Inc., National Geographic Personal Explorer, Zeo Inc., and Digitas where she consulted to a number of Internet properties, telecom, healthcare and financial services clients.

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What Marketers Should Know About Jelly—And How to Evaluate Apps Like It

Posted by Taylor Haney on Thu, Jan 16, 2014

We have another great post for our social media theme this month from Pam Sahota, Account Director, Social.Content at DigitasLBi. Pam reviews the new app Jelly, created by Twitter's co-founder and how new apps like this can tie into a marketing strategy.

Pam is currently a Director of Social.Content at DigitasLBi, where she helps well-known global brands with digital content and social media strategy, development, and execution, both in real-time and long-term campaigns. Previously, she has worked in Digital Marketing and Strategy at startups, agencies, nonprofits, and record labels. Follow Pam on Twitter @pamsahota or at

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5 Things I’d Tell Every Marketer About Social Analytics In 2014

Posted by Taylor Haney on Mon, Jan 13, 2014

Kicking off our January social media theme we have an insightful post from Seth Simonds, Social Innovation Director at mullen. Seth discusses need-to-know ideas about social media analytics. Interested in guest blogging? E-mail taylor [at] mitx [dot] org.

Seth Simonds has been with Mullen since early 2010 and currently serves as Social Innovation Director. Follow @sethsimonds on Twitter and tweet him examples of brands using emerging technology to tell stories in new ways.

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Putting the Big Data Puzzle Together for Small Businesses

Posted by Taylor Haney on Wed, Jan 8, 2014

Always excited to have our friends over at Contant Contact write a post for us! Here is another excellent one about big data for small business written by Jesse Harriott their Chief Analytics Officer. Interested in guest blogging in 2014? Email taylor [at] mitx [dot] org.

Dr. Jesse Harriott is currently Chief Analytics Officer at Constant Contact. Prior to Constant Contact, Jesse was Chief Knowledge Officer at Monster Worldwide where he helped drive annual revenue from $300 Million to over $1.3 Billion. Harriott started an international analytics division at Monster and created the Monster Employment Index in more than 30 countries, now tracked in the United States, Europe and Asia by millions of people. He also led Web analytics, business intelligence, competitive intelligence, data governance, marketing research, and sales analytics departments for Monster. Prior to Monster, Dr. Harriott created an analytics consulting practice for e-commerce company Gomez (now Compuware), where his team led projects for Internet start-ups and well-known brands, including, WebMD, and Fidelity.  

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