Data Envy: What To Do If Your Data Isn’t Big Enough?

Posted by Taylor Haney on Mon, Dec 23, 2013

Wrapping up our December guest blogs we have a post from Sean McCarthy, Director of Client Strategy at Digital Marketing NOW. Sean provides some great advice for small B2B companies about how to make data bigger for your small company. Interested in guest blogging in 2014? E-mail taylor [at] mitx [dot] org.

Sean McCarthy (@SeanMcCarthy12) is Director of Client Strategy at Digital Marketing NOW, a strategy, design and marketing agency based in Cambridge, MA. He previously served as Acquisition Marketing Manager at Textbooks.com and as Client Services Manager at iProspect where he managed performance marketing and search engine optimization for clients such as Liberty Mutual, AVON, and Universal Orlando.

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Gamified Groupies: Driving Audience Attendance in New Ways

Posted by Taylor Haney on Wed, Dec 18, 2013

Another great read for everyone this week by Nancy Liberman, Chief Marketing Officer at Dailybreak Media looks into gamification and how it can be used to boost attendance and some ways it was used at FutureM. MITX members, if you are interested in guest blogging e-mail taylor [at] mitx [dot] org to get involved!

Nancy Liberman is Chief Marketing Officer for Dailybreak Media. She has extensive experience in branding, corporate identity and awareness initiatives, marketing communications, demand generation and sales support efforts, and budget management. Follow Dailybreak Media on Twitter @DailybreakMedia, or follow Nancy @nancy02129.

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Hyper-Personalized Experiences Through Big Data

Posted by Taylor Haney on Mon, Dec 16, 2013

Continuing with our December guest blog series we have a great post on big data from Matthew Crist, Principal at Cantina. Matthew discusses how mobile and big data has made personalized experiences possible and their importance. 

Matthew Crist is a Principal at Cantina with a passion for crafting great experiences through an iterative creative process. In his career, Matthew has worked with companies like Macy's, McLaren, Rue La La, Fidelity and MTV. Recently, he has focused on working with startups to think about, and implement useful experiences on a budget.

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Some Future Considerations for Mobile Design

Posted by Taylor Haney on Wed, Dec 11, 2013

Another great guest post for our blog this month is written by Brian Yoder of Roundarch Isobar. Brian discusses some issue that arise as we look to the future of mobile design and experience. If you are a MITX member interested in guest blogging e-mail taylor [at] mitx [dot] org to get involved!

Brian is a technically skilled usability professional with proven success in developing and implementing web, mobile, enterprise and commercial applications. He has over 14 years of experience focused on creating interactive experiences for Fortune 500 clients and top-tier organizations playing the role as researcher, designer, developer and strategist. At Roundarch Isobar, Brian is responsible for managing complex projects and leading teams to define concepts into compelling experiences that inform, educate and delight customers. He received his Masters of Science in Human Factors in Information Design from Bentley University in 2004, focusing on prototyping, artificial intelligence and usability inspection methods.

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The Consumers Behind Big Data

Posted by Taylor Haney on Mon, Dec 9, 2013

Kicking off our December posts we have data and analytics insight from Rick Chavez, the Chief Solutions Officer in the Microsoft Advertising Business Group. Rick gives some great insight into the importance of having both logical as well as emotional consumer data and how this can be applied.

Focusing on the automotive, retail, and consumer packaged goods sectors, he leads the marketing solutions efforts of a team of over 30 from his Bellevue base and offices in Studio 415, San Francisco. Rick has 25+ years of experience as an entrepreneur and advisor, helping organizations build substantial market and competitive value technology practice at CSC/Index, and served on the management team, North America, with CTP. through commercializing technology products, services and management approaches. Prior to joining Microsoft, Rick was a managing director at TCG Advisors, a boutique strategy and transformation firm based in Silicon Valley.

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