The Bond Between eCommerce Catalog Consistency and the Customer Experience

Posted by Taylor Haney on Tue, Nov 26, 2013

Wrapping up our November e-commerce theme with a post from Rob Gartmayer, Marketing Program Manager at Zmags. Rob discusses the importance of having consistent content and experiences across your e-commerce channels. MITX members, we are always looking for new guest bloggers, e-mail taylor [at] mitx [dot] org for more details.

Rob Gartmayer (@robgartmayer) is an experienced digital marketer who is well versed in the current trends and best practices across a multitude of marketing channels. He is currently a Marketing Programs Manager at Zmags and is focused on website optimization, paid and organic search as well as being a key contributor to their content marketing program. He has held marketing roles at Zoom Information, Ride-Away and bGG Advertising. Rob is a graduate of Southern New Hampshire University where he received his undergraduate degree and MBA in Marketing. 

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Why Your Consumers Need to Join the Conversation

Posted by Taylor Haney on Mon, Nov 25, 2013

Another great post for our November e-commerce theme. Amy Bernstein, Marketing Communications Associate at The Grommet discusses the importance of engaging in a conversation with customers and various ways this can be done. Are you a MITX Member interested in guest blogging? E-mail taylor [at] mitx [dot] org.  

Amy Bernstein is a Marketing Communications Associate with The Grommet. She spends the majority of her time working on PR, content and community building to support the loyal community. She can be reached via email at and tweets from @abernst. 

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Five Proven Guidelines for Creating a Successful Online Customer Experience

Posted by Taylor Haney on Fri, Nov 22, 2013

Another great post for our November e-commerce theme from Kristina Hartjens, Customer Care Manager at Blueport Commerce. Kristina provides some actionable ways to improve online e-commerce experience. If you are interested in guest blogging e-mail

Kristina’s experience as a leader has found a welcome home in Boston’s South End with Blueport Commerce. As Customer Care Manager, Kristina keeps a close eye on Customer Care activities for, powered by Blueport Commerce.  Kristina spends her days working closely with the Customer Care team to deliver an optimal experience for our customers and drive motivation and success. Kristina is a dedicated customer service professional with over 14 years of specialized premium brand experience in multi-channel settings. Starting her career in Customer Service at Yankee Candle, allowed her to acquire extensive management skills, including direct-to-consumer, fundraising, personalization, overflow call center, third-party warehouse, inventory control and project management.  

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e-Commerce Acts as Stalking Horse for Global Consumer Goods Brands in Emerging Markets

Posted by Taylor Haney on Tue, Nov 19, 2013

Continuing with our e-commerce theme for the month we have a great post from Simon Glass, Vice President of Business Development at Clavis Technology. Simon looks at the growth of e-commerce in emerging markets. Interested in guest blogging? E-mail 

Simon Glass is a vastly experienced consumer goods expert, who has been at the forefront of the industry for more than 20 years. He has worked with industry giants such as Kellogg, Procter & Gamble (P&G) and Gillette in the US, Canada and the UK.  At Clavis Technology he is focused on e-Commerce and helping global CPG companies to maximize sales opportunities through their retail partners’ online stores.

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Investing in the Digital Commerce Revolution

Posted by Taylor Haney on Thu, Nov 14, 2013

Continuing on with our November e-Commerce blog theme we have an insightful post from Chris Langway, VP of eCommerce Business Strategist at Optaros. Chris reflects on what companies are currently doing in terms of e-Commerce and what else they need to be doing to make an impact and be successful.

Chris Langway has over 20 years experience in the retail, digital marketing and eCommerce industries. He currently serves as VP, eCommerce Business Strategist at Optaros, an eCommerce services company that conceives, designs, builds and supports eCommerce experiences for clients such as Stella & Dot, Nestle and Zoetis. In his current role, Chris works with current clients and prospects to devise effective strategies to accelerate eCommerce opportunities. Prior of Optaros Chris served as VP, eCommerce for Wolverine Worldwide’s performance + lifestyle group. Chris led global eCommerce business and operation for the Sperry Top-Sider, Stride Rite, Saucony, Keds, Robeez and Grasshoppers brands across the U.S. and Europe.  

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Social Media Guest Blog Roundup

Posted by Taylor Haney on Wed, Nov 13, 2013

Back in June our guest blog theme was social media. We had some fantastic posts and wanted to bring them all together in one place for you. If you are looking for some social media insight this is definitely a great place to start. Our member bloggers look at a range of topics and bring views from many different places in the industry. Enjoy!

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Land The Job: Marketing Edition Storify

Posted by Taylor Haney on Thu, Nov 7, 2013

In college and looking to land the perfect marketing job? Our FLG were there to help last night. Here is a recap of their wonderful tips and the great resources they put together.

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8 Tips on Creating a Better Online Shopping Experience This Holiday Season

Posted by Taylor Haney on Thu, Nov 7, 2013

Excited to start our November guest blog theme, eCommerce! To kick it off we have a post from Melissa McClay, Marketing Manager at Evergage. Melissa provides some actionable tips on creating a better eCommerce experience this holiday season.

Melissa is a passionate marketing professional, recently joining Evergage as Marketing Manager. Prior to joining Evergage, she worked at eBay Enterprise (formally e-Dialog), focusing on both strategy and execution of marketing programs, communications, and events. 

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Ideas Are Cheap – Time To Re-Focus On Process and People

Posted by Taylor Haney on Mon, Nov 4, 2013

Excited to start up our guest blog series again this month. To start it off we have a post from Eric Sherman, Senior Marketing Manager at Rue La La. Eric gives some great insight into perfecting the work process to foster great ideas. Interested in guest blogging? E-mail

Eric Sherman is a Senior Marketing Manager at Rue La La. He runS their paid advertising programs to drive new and repeat buyers. He has been with the company for over 5 years and is currently finishing his MBA from Babson College.

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