The UX Genie Is In-House (and out of the Bottle)

Posted by Taylor Haney on Mon, Sep 30, 2013

Here is another insightful user experience and design post by Mark Badger, UX Director at Roundarch Isobar! Mark provides some tips about transitioning UX professionals in house and their importance in overall strategy. If you are interested in guest blogging e-mail taylor [at] mitx [dot] org.

Mark, a UX Director at Roundarch Isobar, has spent nearly 20 years honing his skills in conceptual design, digital strategy, and experience design. From his first website in 1996 to work with global corporations, Mark has delivered elegant and intuitive digital experiences for clients in retail, financial service, lifesciences, technology, and government. Studying traditional architecture as an undergrad has led him to design structures and environments built from code rather than concrete for brands such as Fidelity, The Hartford, Hilton Worldwide, Motorola, and Comedy Central. To read more posts by other marketing and design leaders at Roundarch Isobar, please visit their blog.

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Web UX: From I.M. Pei to Amazon

Posted by Taylor Haney on Tue, Sep 24, 2013

Another fantastic guest blog for our September UX and Design theme by Sean McCarthy, Director of Client Strategy at Digital Marketing NOW. Sean provides insight into artistically incorporating complex technological innovations in websites. If you are interested in guest blogging e-mail taylor [at] mitx [dot] org.

Sean McCarthy (@SeanMcCarthy12) is Director of Client Strategy at Digital Marketing NOW, a strategy, design and marketing agency based in Cambridge, MA. He previously served as Acquisition Marketing Manager at Textbooks.com and as Client Services Manager at iProspect where he managed performance marketing and search engine optimization for clients such as Liberty Mutual, AVON, and Universal Orlando.

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User Experience Depends on Data. Data Depends on Tagging.

Posted by Taylor Haney on Thu, Sep 19, 2013

We have another helpful post about user experience and design from Sebastian Gard, SVP, Director of Social Media at Arnold Worldwide. Sebastian discusses how you can improve your user experience and relevance with tagging. If you are interested in guest blogging e-mail taylor [at] mitx [dot] org.

Sebastian Gard serves as SVP, Director of Social Media and is responsible for building social media strategies and concepts into client campaigns, as well as helping to build and manage the social media practice at the agency. Sebastian has a diverse background in consumer marketing, consumer product management and software engineering. He has worked with a long list of Fortune 500 brands, including Bing, JCPenney, Microsoft Windows and Zune. He previously held the Social Media Director position at Modernista!, and before that he was Strategic Account Director at Context Optional, where he drove social media strategy. Prior to that, he was the Digital Marketing and Social Media Manager, Search Business, at Microsoft, where he was a founding member of the Search Business Unit. Sebastian also held positions at Onfolio, Inc., a consumer web startup that was later acquired by Microsoft, Scansoft (now Nuance, Inc.) and Xerox.

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A Sneak Peek Into the Future of Marketing, at FutureM 2013

Posted by Jaime Reynolds on Thu, Sep 19, 2013

For the past four months, I've had the luck of working with 100+ smart innovators, helping them prepare their FutureM presentations. And now, it's your turn to get a sneak-peek of the content they have in store for you with this Slideshare. We asked them to provide one piece of advice for preparing for the future of marketing. Here's what they had to say:

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The UI Is The Message

Posted by Taylor Haney on Mon, Sep 16, 2013

Continuing on with our UX and Design blog theme we have a really insightful post from Jeff Chausse, Lead User Experience Designer at Boston Interactive. Jeff provides tactics for how Marketers and UX Designers can best work together to benefit a company overall. If you're interested in guest blogging please e-mail me at taylor [at] mitx [dot] org.

Jeff Chausse (@JeffChausse) is Lead User Experience Designer at Boston Interactive, a digital marketing agency based in Charlestown, MA.  He previously served as Web Director at Harmonix Music Systems, managing RockBand.com and other web properties, and as Digital Technology director at Hill Holliday, where he worked on projects for major corporations and non-profits including Liberty Mutual, TJX, MFA Boston, Harvard Pilgrim Health Care.

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The Evolving Role of the Front-End Developer

Posted by Taylor Haney on Tue, Sep 10, 2013

As we move into September we are changing our blog theme over to User Experience and Design. To kick of this guest blogging topic we have a great post from Bill Peña, Vice President of Technology Services at 89 Degrees. Bill discusses the transformation of website experiences and the ever changing role of the web designers. If you are interested in guest blogging please e-mail me at taylor [at] mitx [dot] org.

Bill Peña oversees 89 Degrees’ technology and infrastructure teams, and brings a depth of web, e-mail and technology experience to the company. He is a highly regarded expert who looks at technology in human terms, translating applications and content into data-driven insights and customer engagement. Bill was most recently executive director and chief architect at IMN, a SaaS digital marketing company, where he led the development of innovative, data-driven email marketing products for the automotive, banking, franchise, and direct selling industries. He also has experience in enterprise-scale e-commerce, having worked at World Travel Holdings creating user interfaces to big data consumer applications, and helping launch cruise portals for clients like Orbitz, Yahoo and Cheaptickets.

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