#FutureMChat 8.23.13 Recap

Posted by Taylor Haney on Thu, Aug 29, 2013

The count down to FutureM is on! We are less than 50 days away which means it's time to get your pass, start planning your schedule, and tell everyone you know about how awesome this year's event is going to be.

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A Source, Not A Channel: Becoming Socially Intelligent And The Future Of Listening

Posted by Taylor Haney on Wed, Aug 28, 2013

It's been a great month all about data and analytics here at MITX and we hope you have enjoyed all of the fabulous guest blog posts that our members have contributed. This one here is no different; from Allison Smith a Researcher at Forrester Research, a post about social listening strategy. Next week we are switching to user experience and design for our topic of the month. If you are interested in guest blogging for us in September e-mail me at taylor [at] mitx [dot] org.

Allison Smith is a researcher at Forrester Research, serving Customer Insights Professionals. Her research focuses on the applications of using social media data for the enterprise, the process of identifying actionable insight from online conversation, and the technology and service vendors that make managing social media data possible. Prior to her role as a researcher, Allison spent two years as a research associate supporting Forrester's Customer Insights research team. She contributed to published reports on topics including acquisition and retention analytics, loyalty programs, customer engagement agencies, and social intelligence.

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Giving Credit Where Credit is Due: Econometric Attribution Modeling

Posted by Taylor Haney on Fri, Aug 23, 2013

Wrapping this week up with another data and analytics guest blog post by Chichi Okeke, a Statistician on the Measurement and Analytics team at AMP Agency. Chichi provides some great information about attribution models and how they can be applied to strategic planning. The theme next month is UX and Design, interested in writing? E-mail me at taylor [at] mitx [dot] org.

Chichi Okeke is currently a Statistician on the Measurement and Analytics team at AMP Agency. He has been working on advanced analytics and modeling solutions for many clients including Hasbro, Philips, Coldwell Banker and Lifestyles. He has created statistical indexes, probability, attribution and cannibalization models as well as in depth high value behavior analyses. Chichi has a Bachelor’s degree in Economics from Massachusetts Institute of Technology (MIT). He is passionate about data and all things quantitative.

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5 All-Too-Common Data Analysis Mistakes

Posted by Taylor Haney on Wed, Aug 21, 2013

It's still all things data this month. Continuing on with our guest blog series we have a must-read post from Tom Shapiro, Founder of Digital Marketing NOW. Tom addresses some common data analysis mistakes and how to avoid them. Interested is guest blogging, e-mail taylor [at] mitx [dot] org for more information.

Tom Shapiro (@TomShapiro) is founder of Digital Marketing NOW, a strategy, design and marketing agency offering branding, marketing strategy, web development and design, SEO, paid search, display advertising, analytics and more. Throughout his career, Shapiro has worked with a range of Fortune 500 clients, including P&G, HP, Intel, AT&T, and Kraft Foods. Hear Shapiro speak at the upcoming FutureM conference on October 18 about hot new digital marketing trends.

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Mobile Guest Blog Roundup

Posted by Taylor Haney on Thu, Aug 15, 2013

Got mobile on the mind? This is the post for you to read. Here is a roundup of all of the guest blogs that our fabulous members contributed to our May mobile theme. Mobile is a big part of the future of marketing and will be featured in many sessions at FutureM this October. Our theme is innovations at intersections and mobile is clearly playing a big role in these intersections. Here are just a few of the sessions:

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Who Cares About Data?

Posted by Taylor Haney on Wed, Aug 14, 2013

As we continue with our data and analytics guest blogging theme for the month we bring you a post from Jesse Harriott, Chief Analytics Officer at Constant Contact. Jesse tells us more about the idea of actionable insights and how this is even more important than the data. If you are interested in being a guest blogger, e-mail me at taylor [at] mitx [dot] org.

Dr. Jesse Harriott is currently Chief Analytics Officer at Constant Contact. Prior to Constant Contact, Jesse was Chief Knowledge Officer at Monster Worldwide where he helped drive annual revenue from $300 Million to over $1.3 Billion. Harriott started an international analytics division at Monster and created the Monster Employment Index in more than 30 countries, now tracked in the United States, Europe and Asia by millions of people. He also led Web analytics, business intelligence, competitive intelligence, data governance, marketing research, and sales analytics departments for Monster. Prior to Monster, Dr. Harriott created an analytics consulting practice for e-commerce company Gomez (now Compuware), where his team led projects for Internet start-ups and well-known brands, including Orbitz.com, WebMD, and Fidelity.  

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What's Next with The Computer Software Tax

Posted by Taylor Haney on Mon, Aug 12, 2013

MITX Community,

As many of you know by now, the Massachusetts Legislature recently passed the Commonwealth's Transportation Finance Bill ("H.B. 3535") including provisions requiring MA-based businesses to collect 6.25 percent sales tax on software design services.

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Hacking For Beer: Notes from a Virgin Hacker.

Posted by Taylor Haney on Wed, Aug 7, 2013

So you have heard about MITX Up but aren't sure if you want to participate. To give you that extra encouragement we are giving you an inside look into one mentors first experience. Maile Buker who experienced her first hackathon in July, wrote a fantastic post reviewing her night at MITX Up. Think you want to be a mentor? Good news, our next hack is in 2 week on 8/14! Sign up here.

Maile is currently a Mentor for startups participating in MassChallenge and the Telluride Venture Accelerator, in Telluride, CO. Maile brings over 25 years of experience leading brand marketing strategy and activation for consumer brands from $1M to $12B in sales, including Nike, Timberland, IZZE Sparkling Juice (pre-acquisition), ZICO Coconut Water (funded by Coke VEB), Nutrisoda (PepsiAmericas), Coors Beer, Black Diamond Equipment and Kryptonics Skate Wheels. Maile was awarded Ernst & Young’s Utah Entrepreneur of the Year Award in 2002 with the rest of the executive team at Black Diamond Equipment, and was also recognized by the Governor of Utah in 2005 with a Merit Award for Quality Growth for her work with Park City’s Leadership Class X on a comprehensive Wind Power Initiative. Twitter: @maileb

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Feeding Consumers’ Hunger for Information with Healthy Data

Posted by Taylor Haney on Mon, Aug 5, 2013

To kick off the week we have a guest blog from Simon Glass, Vice-President of Business Development at Clavis Technology. Simon continues our data and analytics theme for the month with a post about healthy data and how product information spreads on the internet. If you are a MITX member and interested in guest blogging please e-mail me at taylor [at] mitx [dot] org.

Simon Glass is a vastly experienced consumer goods expert, who has been at the forefront of the industry for more than 20 years. He has worked with industry giants such as Kellogg, Procter & Gamble (P&G) and Gillette in the US, Canada and the UK. At Clavis Technology he is focused on e-Commerce and helping global CPG companies to maximize sales opportunities through their retail partners’ online stores.

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A Critical View of the Publicis/Omnicom Megamerger through the Eyes of the Client

Posted by Taylor Haney on Fri, Aug 2, 2013

Not sure what to make of the recent Publicis/Omnicom merger? Get an inside look into what Larry Weber, Chairman of Racepoint Group and Digital Influence Group, makes of it all and his opinion on the overall potential outcome.

Larry Weber, a globally known expert in PR and marketing, is passionate about the convergence of technology and communications. A frequent speaker on the future of marketing, Larry has authored four books on the topic, his most recent being Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, published in March 2011. Connect with Larry on Twitter at @TheLarryWeber.

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Why Brands Need to Stay Attuned to their Customers

Posted by Taylor Haney on Fri, Aug 2, 2013

After an awesome day yesterday at #MITXData we are kicking off our August guest blog theme (data and analytics) with a post from Jessica Carneiro, Senior Director of the Advanced Analytics Group at DataXu. Jessica explains why getting to know your customers (even when they are not on your website) is important. If you are interested in writing for our blog please e-mail me at taylor [at] mitx [dot] org.

Jessica Carneiro is an experienced digital marketing professional bringing over ten years of industry experience in marketing analytics working with advertisers, publishers and agencies.  As Senior Director of the Advanced Analytics Group, Jessica currently leads the development of DataXu’s analytics platform.  Prior to DataXu, Jessica was at Compete where she launched the company’s first ad effectiveness measurement tool.  She has also spent time on the publisher side working at Yahoo with their largest Financial Services advertisers.  Jessica has a Bachelor’s degree in Mathematics and Computer Science from Boston University.

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