Personalization and The Future of Trip Planning

Posted by Taylor Haney on Wed, Jul 31, 2013

We wrap up our July e-Commerce theme with a post from Adam Medros, Vice President, Global Product at TripAdvisor. Adam gives an inside look into how TripAdvisor is implementing their personalization strategy. Next month we switch over to our data and analytics theme which we will kick off tomorrow with our Data Summit!

Adam Medros heads worldwide product development for TripAdvisor. Since joining the world’s largest travel site in 2004, Medros has overseen improvements to TripAdvisor’s core functionality, international expansion, and development of a wide variety of travel planning features, including TripAdvisor Mobile. He was also instrumental in TripAdvisor’s 2007 launch of travel applications onto the Facebook Platform. These applications – Cities I’ve Visited, Local Picks, and Traveler’s IQ Challenge – have introduced the TripAdvisor brand to millions of new people around the world and generated a high volume of fresh content for the core site.  In 2010, Medros led TripAdvisor’s launch of its “TripAdvisor Trip Friends” social feature and Facebook Instant Personalization on TripAdvisor.

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Linda Boff of GE and Sophie Blum of P&G to Take the Stage at FutureM this October

Posted by Taylor Haney on Wed, Jul 31, 2013
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Is Mobile The Biggest New Thing Driving Desktop UX Development?

Posted by Taylor Haney on Mon, Jul 29, 2013

We are wrapping up our e-Commerce blog theme this month but before we switch topics we have an awesome post from John Mulliken, SVP of Strategic Initiatives at Wayfair.com and the Founder and General Manager at Joss & Main. John discusses how the e-Commerce user experience needs to be optimized across all platforms and the role mobile is playing. If you are interested in guest blogging for us, please e-mail me at taylor [at] mitx [dot] org.

John is the co-founder and General Manager of Joss & Main. John spearheads the overall business strategy, as well as the execution of marketing, operations, creative, merchandising, and technology. John and his team work with the best home brands, curators, and celebrities to bring their brand stories to life and make their products inspiring and accessible to consumers. John also serves as the Vice President of Strategic Initiatives for Joss & Main's parent company, Wayfair.com - the No. 1 online-only retailer of home goods. John worked for a decade in strategic management consulting, most recently at The Boston Consulting Group, where he was a leader in the Multi-Channel Retail practice and the Global Center for Consumer Insight.

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Measurement Challenges Within The Multi-Agency Ecosystem

Posted by Taylor Haney on Thu, Jul 25, 2013

A very insightful post from a #MITXData sponsor that we wanted to share with all of you. Manu Mathew, Co-Founder & CEO of VisualIQ provides a great perspective on how to be successful when a number of agencies and teams are responsible for your marketing strategy.

Manu Mathew is the co-founder and chief executive officer of Visual IQ. He is responsible for directing the company’s growth by expanding its client base to include Fortune 500 and Internet 1000 advertisers that face performance and optimization challenges inherent in multi-channel marketing. He is also responsible for expanding the capabilities of the company’s IQ Intelligence Suite of leading edge cross channel marketing attribution software products that help brands and agencies recognize opportunities for optimization hidden in their marketing performance data.

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e-Commerce Q&A with Faisal Masud of Staples

Posted by Taylor Haney on Mon, Jul 22, 2013

We continue our e-Commerce blog theme for this month with a Q&A with Faisal Masud, Executive Vice President, Global E-Commerce, at Staples. Faisal answers a few questions about some top-of-mind trends in the e-Commerce space. If you are a MITX member and interested in being a guest blogger, please e-mail me at taylor [at] mitx [dot] org.

Faisal is responsible for leading online and digital growth at Staples. He has over a decade of digital experience, building end-to-end, global e-commerce solutions that have driven growth and improved the customer experience.

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RTB and the NYSE - Automation Does Not Complete the Equation

Posted by Taylor Haney on Thu, Jul 18, 2013

Taking a small break from our e-Commerce theme we have a very interesting post from Richard Stalzer, CEO of Voltari that we wanted to share with you. This will definitely appeal to anyone who was at #MITXMobile and saw Voltari's session! Don't miss our next summit, #MITXData, on August 1st.

Rich Stalzer was named CEO of Voltari in November 2012 after a year serving as President of Voltari’s Mobile Media and Advertising division. Formerly, Rich served as COO for Education Dynamics, a leader in helping higher education institutions find, enroll and retain students, where he oversaw sales, marketing, product management, operations and business intelligence. Throughout his career, Rich has held a number of executive leadership positions, including President of IAC Advertising Solutions, SVP of Sales at Bankrate, East Coast Financial Services Director at Microsoft, VP of Sales and Business Development at E*TRADE Financial and Western Regional Sales Director at Time Warner, Inc. Rich holds a B.S. in Business Administration from the University of Denver.

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Data & Analytics Guest Blog Roundup

Posted by Taylor Haney on Wed, Jul 17, 2013

Back in April we started off our guest blog series with a data & analytics them and we thought with #MITXData quickly approaching on August 1st, we would put all of these posts in one easy-to-find location for you. Almost all of these companies will be speaking or moderating at our data summit and their posts give you some insight into the topics that will be discussed there. We hope you enjoy these posts if you haven't read them already and if you have we hope they get you excited for #MITXData on 8/1!

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Ecommerce is “Taking Off” in Travel and Entertainment

Posted by Taylor Haney on Tue, Jul 16, 2013

We continue with our e-Commerce blog series with a post from Hilary Dionne, Senior Manager, Customer Insights & Analytics at Zmags. Hilary takes a look at the service/travel side of e-Commerce and important best practices for this space to pay attention to. If you are interested in being a guest blogger, please e-mail me at taylor [at] mitx [dot] org. Also, if you are interested in data, analytics, and marketing, find out what’s next on August 1st at #MITXData.

Hilary (@hildionne) has a passion for leveraging data to understand customer and consumer behavior, and applies this at Zmags help clients make the most of their experience.  Prior to joining Zmags, she was an Associate at MaPS, a best-in-class market research and strategy consulting firm based in Waltham, MA, where she teamed with the research groups at several Fortune 100 companies.  Hilary holds a bachelor’s degree in Economics and English from Dartmouth College.

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PJA's The Unconventionals featuring Warby Parker

Posted by Taylor Haney on Thu, Jul 11, 2013

PJA Advertising and Marketing has an awesome radio show called The Unconventionals and in the latest episode host Mike O’Toole talks with the co-founder of Warby Parker. A great radio show overall, this episode is especially insightful into the start-up process, giving back, and the entrepreneurial spirit which is why we wanted to share it on our blog. Enjoy!

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Men Are From Mars; Women Are From Venus – Some Truths Behind Gender Differences in Online Shopping

Posted by Taylor Haney on Tue, Jul 9, 2013

Hope everyone had a happy 4th! We are continuing on with our e-Commerce theme this month with a post from Morgan Woodruff, Chief Operating Officer at Blueport Commerce. Morgan gives some insight into how the different online habits of men and women impact an e-Commerce strategy. If you are interested in guest blogging e-mail me at taylor [at] mitx [dot] org.

With a proven track record in developing and scaling organizations, Morgan is responsible for growth, business development and operations as Blueport Commerce continues to expand its furniture retail client base. There’s not a single day that goes by where he doesn’t think about how he can optimize and improve on the business of Blueport Commerce. An avid chef, Morgan is professionally trained by the Institute of Culinary Education in Manhattan and absolutely cannot live without cheeseburgers, Cobb salads, well curated olive oil, cheese and of course martinis. His interests include politics, wine (in between martinis) and supporting animal rescue and welfare. A Lincoln, MA native, Morgan has lived across the pond and across the US, but now calls the South End in Boston home.

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MITX Grows Along with Massachusetts Innovation Economy

Posted by Taylor Haney on Tue, Jul 2, 2013

Six Industry Leaders Join Board of Directors

We announced last week that we have named six new members to our Board of Directors, an esteemed group of marketing visionaries, accomplished entrepreneurs and tech industry leaders.

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Will Online Kill the Grocery Store?

Posted by Taylor Haney on Mon, Jul 1, 2013

Very excited to start up our e-Commerce theme for the month of July! Kicking it off is a really interesting post from Simon Glass, Vice President of Business Development at Clavis Technology. Simon discusses the growing trend of consumers purchasing their groceries online and the growth of this space. If you are interested in guest blogging e-mail me at taylor [at] mitx [dot] org.

Simon Glass is a vastly experienced consumer goods expert, who has been at the forefront of the industry for more than 20 years. He has worked with industry giants such as Kellogg, Procter & Gamble (P&G) and Gillette in the US, Canada and the UK. At Clavis Technology he is focused on e-Commerce and helping global CPG companies to maximize sales opportunities through their retail partners’ online stores.

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