Wrapping up our June social media theme is Mark O'Toole of HB Agency. Mark tells us about the realities of viral content; what it takes to get there, and how B2B companies are not excluded from the fun. Next month we are switching over to e-Commerce for our theme, keep an eye out for those posts starting next week!
Mark O’Toole directs PR and content strategies for companies at HB Agency, a marketing and communications firm that is figuring out what integrated really means for businesses. Follow Mark @markrotoole and HB @hb_agency on Twitter.
Only a few more posts for our social theme this month! Read this fantastic one from Christopher M. Litster, Senior Vice President, Sales and Marketing at Constant Contact. Chris provides social media tips that sometimes we forget or overlook but are absolutely essential to success. If you are interested in contributing to next month's e-Commerce theme please e-mail me at taylor [at] mitx [dot] org.
Chris has been at Constant Contact® since February 2006 and oversees the worldwide sales and marketing team for the company. In his more than seven years at Constant Contact, Chris has served in a variety of senior sales and marketing positions, running the conversion, website, and product marketing teams, in addition to the EventSpot business unit. In that time, he has developed a deep knowledge of both Constant Contact’s business and the small business market the company serves.
We are very excited to share our first group of FutureM speakers with you! 2013 is going to be an awesome year for FutureM, with many changes to the conference and especially with all of these fantastic speakers. Be sure to get your passes while the early bird discount still applies! Also, MITX Members, e-mail firstname.lastname@example.org to get a code for an additional discount.
Continuing with our social theme, we have an insightful post from Rachel Lawton, Social Media Strategist at AMP Agency. Rachel gives some insight on the newly released Facebook hashtags and their value. If you are interested in being a guest blogger for our e-Commerce theme next month, e-mail me at taylor [at] mitx [dot] org.
Rachel Lawton is a Social Media Strategist at AMP Agency. Rachel specializes in implementing social media campaigns that drive engagement and get results. She has a passion for crafting social strategy for clients by identifying and developing meaningful partnerships with key influencers and social properties driving brand buzz that ladders back to overarching brand strategy.
Another insightful social media guest blog from Dan Slagen, SVP Marketing at Nanigans! Dan writes a great post about what performance marketers should focus on with Facebook. If you are interested in guest blogging e-mail me at taylor [at] mitx [dot] org.
Dan Slagen is SVP Marketing at Nanigans, the pioneering performance advertising SaaS platform that measures, predicts and optimizes ad spend for lifetime ROI across both desktop and mobile. Chosen by over 200 of the world's leading performance marketers across retail, travel, gaming and more, Nanigans has driven more than 1 billion conversions such as new customers acquired and purchases made. Prior to Nanigans, Dan led HubSpot's Global Marketing Relations team across North America, LATAM, EMEA & APAC focusing on direct response marketing, global partnerships and event management. Dan has also led marketing teams at AMP Agency, Rock Coast Media and Wayfair.
Continuing on with our June social media theme we have an insightful post from Courtney Nagle, Account Director at SHIFT Communications. Courtney discusses how social media has impacted how we communicate, seek news and measure it. If you are interested in being a guest blogger, please e-mail me at taylor [at] mitx [dot] org.
Courtney Nagle is an Account Director at SHIFT Communications, an integrated communications agency with offices in Boston, New York City and San Francisco. Courtney is based in Boston and has 13 years of experience in public relations primarily focused on technology and enterprise/B2B. Twitter: @cnagle9397
Continuing on with our social theme we have a post from former MITX intern Hannah Fleishman who is now over at HubSpot! Hannah discusses the evolution of the customer/brand experience on social media and their upcoming Inbound Marketing Conference. If you are interested in guest blogging e-mail me at taylor [at] mitx [dot] org.
Hannah Fleishman works at HubSpot in Media Relations and is a recent graduate of Emerson College here in Boston. Before HubSpot she interned at MITX, and grew up overseas between Italy, Germany, and Egypt. Hannah loves creating memes, giggles, word play, and lovable marketing.
At our 2013 Innovation Awards we had the great honor of inducting the brilliant Dr. Tom Leighton of Akamai into our Innovation Hall of Fame. Tom is a true visionary which is easy to see from the great words of his fellow colleagues in this inspiring tribute:
We are very excited to kick off a new theme for this month! June is all about social media, and we have some exciting posts coming your way. Starting it off is Michael DiLorenzo, Vice President of Audience Development at Rue La La, with a great post that shows how social media best practices apply regardless of industry. If you are interested in guest blogging e-mail me at taylor [at] mitx [dot] org.
Michael DiLorenzo is the Vice President of Audience Development for online retailer Rue La La. In addition to pioneering social media marketing for the NHL, on May 30 he celebrated five years of Tweeting (@TheRueGuy). A Boston-area native, he roots for the New York Rangers and Giants.